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Responsibility in advertising requires that all stakeholders honor their obligations to one another. Advertising-related activities that violate accepted standards will be deemed irresponsible by one or more stakeholders. These activities may affect advertisers and consumers negatively; advertisers may incur damaging publicity that threatens their long-term viability, and consumers may incur physical, financial, or emotional injury. To mitigate such harms, regulators are charged with protecting society's interests. Responsibility in advertising is introduced and the interconnections between these major stakeholders are briefly discussed. The papers that comprise this special issue are then introduced and manuscript reviewers are acknowledged. [ABSTRACT FROM AUTHOR]

Businesses have used alliances to share knowledge and resources amongst themselves to achieve corporate goals, yet little is written in the literature on how non-profit organizations manage alliances and what makes these alliances effective. This paper examines how Australian environmental nongovernmental agencies (NGOs) perceive their alliances with other NGOs, profit- based organizations and governmental partners. To a large extent this paper replicates the work of Milne, lyer and (boding-Williams (1996) and includes measures of alliance effectiveness developed by Bucklin and Sengupta (1993). The findings suggest that Australian environmental NGOs use varying mechanisms to manage these alliance relationships, which is generally supported in the existing literature. [ABSTRACT FROM AUTHOR]

A study of the generalizability of the Personal Selling Ethics Scale (Dabholkar and Kellaris, 1992) was conducted using data from eight universities across four countries, the US, Canada, Australia, and the Netherlands. Results indicate statistically significant differences between countries. However, all countries viewed the controversial sales practices, on average, as “slightly unethical” and ranked the twenty individual scenarios similarly suggesting scale results are generalizable across the countries studied. Several variables moderated the relationship between culture and the PSE Scale. Females perceived the scenarios as less ethical than men did and this was consistent across all four countries studied. However, ethical viewpoints (deontological/teleological) and values affected the average PSE scores differently across the four countries. [ABSTRACT FROM AUTHOR]

No abstract available for this article. [ABSTRACT FROM PUBLISHER]

This article explores determinants of rural to rural outshopping in the Central Western region of NSW, Australia. The results of this study indicate significant psychographic and demographic variables associated with outshoppers to another rural trading area. These outshoppers tend to be more socially active, innovative, have one to two children living at home and are younger than those people who ten to shop in their local trading area. Regression analysis is used to develop a causal relationship between psychographic variables, demographic variables and outshopping. [ABSTRACT FROM AUTHOR]