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EFFECTIVENESS RATINGS Do consumers need to be pelted with an ad before they can recall a product? Or is a brand better served by great creative and a few well-placed [...]

WHAT PRICE GLORY? Sure, an advertiser can buy, buy, buy, until it's got more air time for its commercials than the Donald Trumps have gotten recently for their titillating split. [...]

Subway: As the exclusive restaurant partner, Subway created four Fiery Footlong subs, among many other things. Some fans criticized the juxtaposition of sandwiches and the movie's "hunger" title, but according [...]

TVision Insights study tracks viewers to stores TVision Insights, which measures viewer attention, has new data that says this attention is a much better predictor of whether an ad will [...]

Byline: MAUREEN MORRISON FLIP ON ANY number of cable channels and chances are you'll see a chef hosting his or her own show. Now you're seeing them more in commercials--for [...]

McDonald's has unveiled a musical-themed TV ad that portrays its key menu items as 'iconic favourites' in the UK. The 30-second 'he's happy' spot by Leo Burnett features a man [...]

Byline: RANCE CRAIN It was the early 80's, and McDonald's was getting a little nervous. The owner-operators wanted to hit the competitors head on. "It would have been a real [...]

McDonald's has come under attack from a US health lobby group. The Physicians Committee for Responsible Medicine has produced a TV ad showing a dead man in a mortuary holding [...]

Burger King is rolling out what it claims to be the first burger made for sharing across its three biggest European territories, in an attempt to take on the pizza [...]

Press advertising through the use of vouchers has emerged as the latest battleground for fast-food chains to target consumers with deals. London freesheet Metro is one of the main newspapers [...]

Byline: EMILY BRYSON YORK And BROOKE CAPPS eyork@adage.com, bcapps@adage.com Dave's way was the wrong way. That's the bottom line for the marketing team at Wendy's, which says it is finally [...]

Fast food can be more than merely harmful to your health; it apparently poses risks to your reputation as well. Fresh from a recent tour, 1980s band the Violent Femmes [...]

NEW YORK -- Subway's upcoming new campaign focuses on 'Fresh Resolutions,' a diet program sponsored by the sandwich chain and touted in both traditional and nontraditional media by longtime pitchman [...]

LOS ANGELES -- Citing 'creative and strategic differences,' independent G&M Plumbing and quick-serve restaurant chain Del Taco have parted ways, the agency said. G&M in Manhattan Beach, Calif., has handled [...]

1. The deal: Domino's Pizza sponsors a task in 'The Apprentice' in which teams develop and sell a new type of pizza. The cost: More than $1 million. Why it […]

I was told that a senior ranker at McDonald's once announced that the business they were in was the real-estate business. The assumption, I guess, is that the menu was [...]

Contracts Solidica Inc., Ann Arbor, has announced a $3.8 million, four-year agreement with the Army Research Laboratories in Aberdeen, Md., for an advanced materials technology development program. TechTeam Global Inc., [...]

DALLAS -- McGarrah/Jessee said it is breaking a commercial for Whataburger's breakfast menu as part of a new marketing effort that will grow regionally. The 30-second TV spot, 'Yawn,' sets [...]

I have always been partial to advertising that gets on people's nerves. (No surprise to anyone who has seen our reel recently.) While I accept that not all good ads [...]

State turns to watchdog on computer use Want to Internet date or gamble? Not on the state's computer system, you won't. The Michigan Department of Information Technology has installed software [...]

LOS ANGELES -- Independent Krueger Communications' latest commercial featuring fast-food chain El Pollo Loco's poultry-grilling pinup breaks this week, according to the agency. In this sixth iteration, the Latin bird [...]

What on earth is 'I'm lovin' it' all about? I've never met a single person who is 'lovin' it'. Even my kids, who were once devotees, no longer ask to [...]

NEW YORK -- As Starbucks hikes its prices this month, coffee rival Dunkin' Donuts will try to persuade consumers to carve out a time to enjoy a java break in [...]

Most creatives in this slot seem to pick an ad about which they can be positive. But looking at the list this week, I have to admit I'm struggling. Most [...]

PR team: JSH&A Public Relations (Oakbrook Terrace, IL) and McDonald's (Oak Brook, IL) Campaign: McDonald's Summer of Fun Happy Meals Time frame: May through August 2003 Budget: dollars 100,000. McDonald's [...]

CHICAGO: McDonald's began PR for its 50th anniversary last Monday by unveiling plans for a new flagship restaurant in Chicago's River North entertainment district. The new restaurant will replace what [...]

I've just returned from Cannes, where I viewed some of the best commercials in the world. I came back full of enthusiasm for creativity, and so was really looking forward [...]

LOS ANGELES -- Fast-food chicken chain El Pollo Loco has tapped Krueger to handle its $7 million advertising account, the client said. WPP's Young & Rubicam in Irvine, Calif., has [...]

CHICAGO -- Fallon makes a humorous Wang Chung reference in a new spot for Subway scheduled to air immediately after the Super Bowl. The 60-second spot, which will be the [...]

Olympic committee draws up blacklist Fast-food and soft drinks companies have been banned from sponsoring London's bid to stage the 2012 Olympics because of concerns their involvement would undermine the [...]

LOS ANGELES -- Playboy founder Hugh Hefner appears in his first full-fledged commercial campaign as an advocate of variety--in girlfriends and Carl's Jr. restaurant-style burgers. The first of three television [...]

LOS ANGELES -- Mendelsohn/Zien takes Carl's Jr. to the hoop in a 10-second spot celebrating the Los Angeles Lakers acquisition of Karl Malone. With a simple display of the fast-food [...]

BOSTON -- Dunkin' Donuts today launches a pair of separate multimedia campaigns, each valued at $15 million, through Interpublic Group's Hill, Holliday, Connors, Cosmopulos here, a client representative said. One [...]

DALLAS -- McGarrah/Jessee's new $10 million image campaign promotes Whataburger as a company of 'craftsmen' who serve made-to-order burgers, a message the client said had not been highlighted enough in [...]

CHICAGO -- McDonald's Corp. has enlisted professional skateboarder Tony Hawk to promote its Mighty Kids Meal as part of the U.S. launch of the global 'I'm lovin' it' campaign. Hawk [...]