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An excerpt from the 10th edition of the book "No Logo," by Naomi Klein is presented.

Focuses on author Naomi Klein. Success of her book 'No Logo: Taking Aim at the Brand Bullies'; Her thoughts on the anti-globalization movement; Biographical and career information.

Presents excerpts to the book 'No Logo,' which focuses on sense of impermanence growing within the labor force with industries finding ways to cut their ties to the workforce. Paradox of service-sector employment; Use of temporary labor in Western Europe; Factors driving the growing reluctance of companies to offer long-term employment.

Discusses the anti-branding book, 'No Logo: Taking Aim at the Brand Bullies, ' by Naomi Klein. Idea that companies are switching from producing products to marketing aspirations, images and lifestyles; Discussion of the concept of building a brand as a guarantee of quality; View that consumers like brands and can use their influence to change the behavior of companies.

Reports that the government of Switzerland would not allow certain books into the country during the World Economic Forum in January 2001. How 'No Logo,' by Naomi Klein and 'Captive State,' by George Monibot were found to be too subversive; Public outcry against the move.

Mark Perryman on the latest political books, ranging from protest to privatisation Globalisation is no longer simply the stuff of academic treatises. It has entered the popular lexicon, made headlines [...]

No Logo by Naomi Klein (Harper Collins), is the perfect starting point for those trying to get a handle on the anti-corporate movement in the North. Hip. sharp, and full [...]

Mark Perryman gains an insight into the impact of globalisation Every now and then, a buzzword that spreads across the disciplines emerges from academia. The beginning of the 21st century [...]

No Logo by Naomi Klein, (published by Harper Collins, priced £14.99), is a step-by-step look at the growth of brand-name-culture and its omnipresence in the media, on the street and [...]

NAOMI KLEIN, the author of 'No Logo', is the child of a pair of Americans who moved to Canada to escape the Vietnam war draft. On childhood trips into the [...]

Barry Delaney enjoys the argument, but doesn't buy the case against brand marketing Anybody who works in marketing knows how fallible it is. Half of all advertising money is famously [...]

MARSHALL MCLUHAN, what are you doin'? During the late '60s, that glib one-liner became a running gag on Laugh-In, network television's kooky answer to the counterculture. It confirmed that McLuhan, a Toronto academic, had become an unlikely icon of American pop culture, a household name like Timothy Leary or Chairman Mao. But it was also a sign that this communications guru, the most prodigous intellectual of his time, was becoming absorbed, and erased, by the very phenomenon that he analyzed with such acuity -- loss of identity in the media vortex. THE MEDIA had their fun with McLuhan, treating him as a perplexing novelty act. And now there are university graduates who draw a blank when you mention McLuhan's name. There's no mention of McLuhan in Naomi Klein's 'No Logo,' the best-selling bible of the anti-globalization movement. Finally, however, McLuhan appears to be enjoying a comeback. Last week, at Toronto's Tarragon Theatre, award-winning Canadian playwright Jason Sherman presented a public workshop of 'The Message,' a new play about McLuhan struggling to recover his memory after a stroke.Directed by Kevin McMahon, McLuhan's Wake, a feature co-produced by the National Film Board, examines its subject in McLuhanesque style, choreographing his ideas with a maelstrom of images, or "world pool".

Examines anti-corporate activism in the United States and Canada. Comments by Naomi Klein, journalist and author of the book 'No Logo: Taking Aim at the Brand Bullies'; Details of protests by anti-corporate activists; Effects of activism on corporations' earnings; Intrusion of brand names into public sector space.

Discusses the 'pawn theory' in Naomi Klein's book, 'No Logo,' about the power of brand advertising. Background on logos with the view that they are not a form of exploitation but of consumer protection and are used by companies to build and retain customer loyalty; Opinion that the anti-globalization movement is having a negative affect on the power and importance of brands.

Profiles Naomi Klein as author of No Logo: Taking Aim at the Brand Bullies in the United States. Writeups against the anti-corporate movement; Exposure against corruptions in the multinational corporations; Details on the optimism as a for of activism.

Reports that author Naomi Klein was awarded the National Business Book Award for her book 'No Logo.' How the book is anti-business and anti-name brand; Her statement that she will use a portion of the money to support protesters who were arrested during a free trade summit in Quebec City, Quebec; Opinion that she could use the money for better means.

Reports that 'No Logo' author Naomi Klein received a letter claiming trademark infringement. Ho she argues against copyright laws in the book; Details of the letter.

Discusses the music band Radiohead. Reaction of the band to the book 'No Logo,' by Naomi Klein which protests the effects of globalization; How the band chose to block out billboards and sponsorship advertisements at venues in which they will be playing.

Highlights the book `No Logo: Taking Aim at the Brand Bullies,' by Naomi Klein. Cause of the Seattle, Washington protest against the World Trade Organization summit in November 1999; How the Internet has eased the way for protestors. INSET: Noted.

The article profiles author Naomi Klein. It reveals that she achieved popularity in Canada, Great Britain, and Europe after the publication of her book "No Logo." It previews her second book "The Shock Doctrine: The Rise of Disaster Capitalism," which is expected to bring recognition to Klein the U.S. It discusses how activism runs in her family.