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3. Restoring Hockey Canada's brand depends on securing the right kinds of partnerships

Author

O'Reilly, Norm and Burton, Rick

Subjects
Company business management, General interest, News, opinion and commentary, Canadian Hockey Association -- Evaluation -- Management
Abstract

Byline: NORM O'REILLY, RICK BURTON Norm O'Reilly is the dean of the University of Maine's Business School. Rick Burton is the David B. Falk professor of sport management at Syracuse [...]

Published
2022

4. Learning from the NHL: The authors of Business the NHL Way offer advice for the publishing industry

Author

O'Reilly, Norm and Burton, Rick

Subjects
Business the NHL Way (Nonfiction work) -- Authorship, Corporate governance -- Methods, Management -- Methods, Professional hockey, Publishing industry -- Management, Company business management, Publishing industry, Advertising, marketing and public relations, Business, National Hockey League -- Management
Abstract

When we wrote Business the NHL Way, our aim was to take insights from a successful global sports league and make them available to everyone, from industry executives to aspiring [...]

Published
2022

8. Risk management in sports sponsorship: application to human mortality risk

Author

O'Reilly, Norm and Foster, George

Subjects
Mountain Hardwear Inc. -- Planning -- Management, Bicycle racing -- Case studies, Consumer preferences -- Case studies, Public sector -- Case studies, Textile industry -- Case studies -- Planning, Business risk -- Case studies, Actors -- Case studies -- Planning, Altitudes -- Case studies, Celebrities -- Case studies -- Planning, Philanthropy -- Case studies, Marketing research -- Case studies, Risk assessment -- Case studies, Explosions -- Case studies, Oximetry -- Case studies, Charities -- Case studies, Athletes -- Case studies -- Planning, Employees -- Beliefs, opinions and attitudes, Actresses -- Case studies -- Planning, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Company business planning, Company business management, Management, Planning, Case studies
Abstract

Abstract This paper seeks to build understanding of the evaluation of sponsorships involving high human mortality risk. Examples of risky sponsees are presented, with two assessed as in-depth case studies. [...]

Published
2008

9. Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups

Author

Xing, Xiaoyan, Church, Anthony G., O'Reilly, Norm, Pegoraro, Ann, Nadeau, John, Schweinbenz, Amanda, Heslop, Louise, and Seguin, Benoit

Subjects
Marketing, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Company business management, Management
Abstract

Based on the work of Parent (2008) on mega sports events, this paper explores the relationships among events stakeholders in Olympic Games host/bid city marketing. It outlines research questions, identifies a theoretical framework to better understand Olympic city marketing, presents four essays related to issues within this framework, and provides conclusions and suggestions for future research. Keywords sports marketing Olympic Games host city Olympic bid marketing stakeholder theory event management, Executive summary Cities or local governments and their roles in sport have been examined from a variety of perspectives, mostly focusing on major professional sport franchise relocation issues. Scholars have [...]

Published
2008

10. In-stadium sponsorship evaluation of a mega-sponsee: the 2004 Grey Cup

Author

O'Reilly, Norm, Nadeau, John, Seguin, Benoit, and Harrison, Mark

Subjects
Sports sponsorship -- Research -- Case studies -- Evaluation, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Evaluation, Research, Case studies
Abstract

Abstract This research highlights the need for sophisticated measurement tools to allow sponsors and sponsees to evaluate sponsorship achievement against specific goals and its performance relative to other promotional tactics. [...]

Published
2007

11. Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada

Author

O'Reilly, Norm and Rahinel, Ryan

Subjects
Technological innovations -- Influence -- Forecasts and trends, Telecommunications equipment industry -- Innovations -- Forecasts and trends -- Public relations -- Marketing, Sports associations -- Marketing -- Public relations -- Forecasts and trends, Television broadcasting -- Forecasts and trends -- Innovations -- Marketing, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Company public relations, Company marketing practices, Market trend/market analysis, Telecommunications equipment industry, Influence, Public relations, Innovations, Marketing, Forecasts and trends
Abstract

Abstract Although literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study contributes to the [...]

Published
2006

12. Internationalising ambush marketing: a comparative study

Author

Seguin, Benoit, Lyberger, Mark, O'Reilly, Norm, and McCarthy, Larry

Subjects
Sports sponsorship -- Forecasts and trends, Sports marketing -- Forecasts and trends, Advertising, marketing and public relations, Business, Business, international, Sports, sporting goods and toys industry, Market trend/market analysis, Forecasts and trends
Abstract

Abstract A large-sample survey of general public consumers in Canada, France and the United States during the 2000 Olympic Games supports previous research on ambush marketing, provides evidence that purchase [...]

Published
2005

35. THE NACDA REPORT.

Author

O'Reilly, Norm

Abstract

The article discusses the report of the National Association of Athletic Development Directors (NAADD) on the public and private partnerships in college sports in the U.S. to increase sponsorship, corporate philanthropya and fundraising and suggests to avoid competition within institutions.

Published
2015

38. The Hope Statistic as an Alternative Measure of Competitive Balance.

Author

Kaplan, Alan, Nadeau, John, and O'Reilly, Norm

Subjects
PROFESSIONAL sports, ATHLETIC leagues, ECONOMIC competition, SPORTS events
Abstract

We examine the need for and the presence of competitive balance in professional sports leagues. We argue that competitive balance helps to further fan welfare and we propose a new measure of competitive balance that hopefully better reflects the needs of fans—that is, compared with measures used both currently and in the past. More specifically, we model the hope of postseason play in a new way as a proxy for competitive balance, and, using a database from Major League Baseball, we provide descriptive statistics for our measure alongside a number of other measures currently extant in the literature. We conclude by discussing policy positions that may be derived from our findings. [ABSTRACT FROM AUTHOR]

Published
2011

39. "If You Can't Win, Why Should I Buy a Ticket?": Hope, Fan Welfare, and Competitive Balance.

Author

O'Reilly, Norm, Kaplan, Alan, Rahinel, Ryan, and Nadeau, John

Subjects
SPORTS finance, PROFESSIONAL sports, TARGETS (Sports), ATHLETIC leagues, WEALTH, FANS (Persons), PUBLIC welfare, ECONOMIC competition, STRATEGIC planning
Abstract

Competitive balance is highly desired in professional sports leagues, yet measurement of the concept is not well established. The definition of firm/team goals in a professional sports league and its connection with competitive balance has typically been assumed rather than studied. Using fan welfare as the goal of the firm, the current research attempts to link competitive balance with fan welfare through the use of what is termed the "hope" construct. A market survey of 367 individuals in a Major League Baseball market empirically supports the use of the hope construct in competitive balance. Suggestions for future research are presented. [ABSTRACT FROM AUTHOR]

Published
2008

40. Executive Interview.

Author

O'Reilly, Norm

Subjects
EXECUTIVE ability (Management), FOOTBALL teams, CHIEF financial officers
Abstract

An interview with Greg Beadles, chief financial officer of Atlanta Falcons football team, is presented. He claims that his inclination to sports has helped him understand better his work for the sports team. He adds that the ability to transform money into success and success into money is one of the skills necessary in his position. Moreover, he expects several financial opportunities from the international expansion of the National Football League.

Published
2008

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