1. From Mattering to Mattering More: ‘Goods’ and ‘Bads’ in Ageing and Innovation Policy Discourses
- Author
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Greubel, Carla, Moors, Ellen H. M., Peine, Alexander, Innovation Studies, Innovation and Sustainability, Dynamics of Innovation Systems, Innovation Studies, Innovation and Sustainability, Dynamics of Innovation Systems, Department of Cultural Studies, and RS-Research Program Value and Valuation of Culture (VVC-2021)
- Subjects
Technology ,Ageing and innovation policy discourse ,Personas ,Health, Toxicology and Mutagenesis ,Goods and bads ,Persona ,Article ,Unmet needs ,03 medical and health sciences ,0302 clinical medicine ,0502 economics and business ,Humans ,Toxicology and Mutagenesis ,030212 general & internal medicine ,Sociology ,Positive economics ,Environmental and Occupational Health ,05 social sciences ,Public Health, Environmental and Occupational Health ,Neurodegenerative Diseases ,Pollution ,Variety (cybernetics) ,Data sharing ,Framing (social sciences) ,Policy ,Health ,Medicine ,Female ,Empirical ethics ,Public Health ,Healthy ageing ,Futures contract ,050203 business & management - Abstract
This paper provides an empirical ethics analysis of the goods and bads enacted in EU ageing and innovation policy discourses. It revolves around a case study of the persona Maria, developed as part of the EU’s Active and Healthy Ageing Policies. Drawing on Pols’ empirical ethics as a theoretical and methodological approach, we describe the variety of goods (practices/situations to be strived for) and bads (practices/situations to be avoided) that are articulated in Maria’s persona. We analyse how certain ideas about good and bad ageing—those associated with the use of sophisticated technologies—come to matter more in the solutions proposed for Maria and the framing of her unmet needs, while others which were initially seen as relevant and that describe her dreams, fears and interactions, are marginalised. The paper adds to existing studies of ageing and technology by analysing specific practices that render visible how the idea of technology and data sharing as evidently the right path towards futures of (good) ageing, comes to prevail.
- Published
- 2021
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