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1. Who needs the kids?

2. The TV networks in play

3. Thomas takes TV's center stage

4. Billion-dollar bust: Upfront sale freefall ; Prices plunge from prior year for 1st time in decade

5. FocusBaton Rouge

6. The Script Development Fund Grows

7. 4th quarter revenues rise in slow ad market

8. `ER' getting $620,000 a spot ; But buyers pay Regis more per week

9. Revenues for ABC, CBS and NBC combined were up more than 17% in the second quarter

10. Comp under fire, but surviving

11. Counting on Cable

12. Party's Over for Affiliates

13. Peacock feels like a billion: net wraps up record upfront

14. Big red for big three in 2001: Ad slump fuels 10% revenue loss, largest ever in single year. (News)

15. How the networks have turned news into dollars

17. Football prices take short bounce up

18. As cable gains prime time, broadcasters' cachet is at stake

19. Amount of ad 'clutter' on prime-time TV drops

20. Fee crunch munches big four's lunches

21. Big year for big four (or was it?); while 1996 revenue is up, ABC, CBS, Fox numbers are helped by creative accounting

22. ABC takes top network profit honors; up 84% over 1993; broadcast/cable revenue and profit are up at Big Four

23. CBS edges out NBC in TV network revenue

24. Big three's '91 financial results advertise a bad year

25. Daytime lineup pre-empted for Thomas hearing: revenue-hungry networks bite the bullet, air Friday morning session live

26. Hard times for upfront shift focus to scatter

27. War bleeds nets of millions a day

28. Networks tighten belts with repeats, in-house shows

31. Media giants tip-toe to recovery: with major exception of Disney/ABC, quarterly earnings are beginning to look up again. (Top of the Week)

32. National TV: Moving. (Market Indicators)

33. Upfront sparkles with $8 bil haul: Surging market bodes well for national economic recovery. (Week in Review)

34. Big Three see biggest revenue loss in '01. (Television Week 10)

35. Nets look to cut war costs: Cable, b'cast outlets may pool resources for ongoing coverage. (television WEEK 47)

36. Finales Felt Financially

37. Networks lose ground on NFL

38. 'ER' IS PRIME-TIME PRICE KING IN POST-'SEINFELD' MARKETPLACE, BUT ABC TAKES OVER AS MOST EXPENSIVE OF THE BROADCAST NETS

39. UPFRONT, PROGRAM WOES TO SQUEEZE TV NETWORKS: PROFIT PICTURE LOOKS BLEAKER AFTER ADVANCE PRIME-TIME SALES SLIP BY 3%

40. CAN THE BIG 4 STILL MAKE BIG BUCKS?

41. Big three advertising down in '97

42. Nets are Big 4's weakest links

43. Networks may have gone too deep in catching NFL

45. N.C.A.A. prevails, retains TV control

46. ABC up 14.8% in 3d quarter

47. CBS profit off 22.8% in period

48. Big Three post 3Q revenue drop

49. Networks tighten belts

50. Upfront sales hit $6 billion; TV networks show good gains over last year's market

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