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This article outlines Goodby Silverstein and Partners co-chairmen Jeff Goodby and Rich Silverstein's plans for the agency. They plan to drop their co-creative director titles and turn over daily creative responsibilities to Steve Simpson, partner and director, and Paul Venables, creative director and associate partner. Goodby and Silverstein plans to focus more on strategy and long-term planning. They aim to serve as mentors to younger creatives and to get involved in the conceptual phase of the campaign development. INSET: West Coast shops look east to court Big Apple business.

The article looks at advertising executive Chuck McBride's work on a breakaway from TBWA/Chiat/Day to form a creative supergroup. McBride is negotiating with Omnicom Group to back a hotshop comprising four superstar advertising executives, including his former creative partner on Nike at Wieden, Hal Curtis. The agency is expected to focus on branded entertainment as well as interactive, design, and other elements.

The article features TBWA Worldwide chief creative officer Lee Clow and his contributions to the advertising agency. A brief summary of Clow's career is presented. Clow and Steve Jobs have created one of the more successful partnerships in marketing history. Achievements of Clow in the field of advertising are highlighted. INSET: Clow and Jobs: A glance at marketing's dynamic duo.

This article reports on the contributions of U.S. advertising executive Geoffrey frost to the improvements in the performance Motorola. He was appointed at the company in 1999. The late executive developed the Hello Moto campaign from agency Ogilvy & Mather. In addition, Frost deviate from the common practice of naming phones with numbers and letters into a system of words applied in instant messaging. INSETS: The wisdom of Geoffrey Frost;Rembering Mr. Frost.

The article reports on the promotion of Derek Robson to global director for the Levi Strauss account at Bartle Bogle Hegarty (BBH) in London, England. The move has the main goal of maintaining good rapport with Levi Strauss in view of the critical comments made by Levi's president-CEO Phil Marineau about BBH's Super Bowl spot for Levi's TypeOne jeans.

This article reports on the decision of Sears, Roebuck & Co. to realign its $1.5 billion in marketing expenditures to rely less on promotional events. According to CEO Alan Lacey, there are a number of changes that are taking place in the advertising initiatives of the company. Other changes in execution will be seen in work in May 2003 for appliances and for the entire Sears store by the end of the year. However, the shift in strategy will go beyond creative. The company has, over the last couple of years, avoided enormous number of unprofitable promotional events and marketing media to basically get itself re-based to a marketing spend that basically did generate profitable revenue. A company spokesman said details of the changes are not available to the public. However, the executive familiar with the situation said Janine Bousquette, Sears' executive vice president and chief customer and marketing officer, held a meeting of about 100 executives involved in the massive marketing operation of the company. At the meeting, she discussed significantly reducing the numbers of sales and other promotional events in the calendar of the company, replacing them with more seasonally driven promotions.

Focuses on an accusation by McCann-Erickson Worldwide advertising agency against Grey Worldwide for collusion in regard to a bid process for the California Lottery account. Details of the declaration made by Ian McGregor, general manager of McCann about a telephone call from John Crosson, president of Grey; Denial of the allegation by Crosson; Background on a controversial advertising account review that began in 2001.

The article reports on the appointment of Carisa Bianchi as chief strategic officer of TBWA/Chiat/Day Inc.'s largest office in the U.S. Bianchi's responsibilities include overseeing account planning, business strategy and new business, as well as heading the Sony PlayStation account. She is also tasked to execute the company's new mantra: disruption.

Presents an obituary for advertising executive Jay Chiat. His influence in developing a creative-centric management in advertising; Formation of the ad agency Chiat/Day with Guy Day; His work ethic.

The article reports on the appearances of celebrities at advertising events as part of the efforts of advertising agencies in the United States to foster creativity and to improve employee morale. Several celebrities has appeared in various advertising events including those programs by Deutsch and Saatchi & Saatchi. Programs were also launched by Jim Ferguson, president and chief creative officer at Y&R Advertising and Mike Hughes, president-creative director at the Martin Agency.

The article reports on BBDO Worldwide's appointment of Gerry Graf as executive creative director. Graf worked as an associate creative director for Goodby, Silverstein and Partners in 1997. Graf has already been put to work as the creative group head on the Frito-Lay account specifically on Doritos.

Reports on the resignation of Chuck Bennett and Clay Williams as managing partners-creative directors at Playa del Rey, California-based TBWA/Chiat/Day. Bennett and Williams' decision to open a company specializing in commercial production as well as content development for new media; Bennett and Williams' career history.

This article reports the recruitment of Chuck McBride as creative director at TBWA/Chiat/Day to handle the media account of Levi Strauss & Co. as of October 1999. McBride worked on the Got Milk? campaign of at Goodby, Silverstein & Partners before moving to Foote, Cone & Belding, where he developed two of that agency's commercials for Levi's Wide Leg jeans. Then he went to Wieden & Kennedy where he led the creative efforts on Nike. Peter Angelos, who has headed Levi's creative work at TBWA/Chiat/Day, will now report to McBride.

Continues a series of articles profiling the top 50 advertising executives of `Advertising Age's' fourth annual Power 50. Fashion marketers; Bob Nagel, Adidas; Michael McCadden, The Gap; Geoffrey Frost, Nike; Greg Woodman, Airwalk; Sam Shahid, Abercrombie & Fitch; Gordon Shank, Levi Strauss & Co.; Contributions of each.

The article comments on the lack of creative leadership in the advertising sector as of 1996. There are more than two dozen top-level creative posts open nationwide. While the pay scheme for creative directors is attractive enough, prospective managers are drawn to the allure of equity. New creative leadership offers immediate payoffs and advertising shops are carefully skimming the market for fresh talent.

The article reports that Hal Riney, chairman-chief executive officer of Hal Riney & Partners Inc., says he will yield day-to-day management of the agency to the next generation of advertising executives in 1993. Riney does not plan to leave the industry any time soon though. New appointees were announced in December 1992, they include Tony Houghton who was appointed as the new president to succeed Jim Travis.

The article reports on the trend of married advertising executives working together in the same office at the same agency. The author uses the example of Aaron and Mandy Dietz who worked together at Goodby, Silverstein & Partners, got married, and then sought separate jobs. They discovered they worked better as a team, and returned to Goodby. There is spillover in the office from their homelife, so they sometimes go to iChat and have chat room spats.

The article discusses how Chuck McBride, TBWA/Chiat/Day's North American creative director, is negotiating a breakaway from the company. McBride created a video, which depicts him sitting at a desk with an axe, while members of the TBWA board are dead throughout the office. Some of the people viewing the video have found it amusing, while others have criticized it.

The article looks at Visa's "Life Takes Risk" advertising slogan. Visa Exec VP-Chief Marketing Officer Suzanne Lyons decided to part with long-time agency BBDO and dropped its "Everywhere you want to be" campaign. Lyons launched the "Life takes Visa" campaign at the 2006 winter Olympics in Turin, Italy. Lyons also committed to new media with an all-internet campaign for a card-security program. The article discusses Visa's Initial Public Offering.

The article looks at Verizon Wireless. According to the article, John Harrobin is building Verizon's next big revenue generator: entertainment. The VP-digital media and marketing is trying everything from clips from the television show "Desperate Housewives" to ringtones from singer Jimi Hendrix. The article discusses Verizon's V-Cast service, the Chocolate musical player phone, and its backing of a comedy talent search with JibJab.com.

The article looks at the cable company Comcast. According to the article, Marvin Davis, senior VP-marketing at Comcast Cable, has wakened sales at Comcast with a multifaceted, retro chic marketing push for products such as the triple play of digital voice, cable, and high-speed internet. The article states that the "It's Comcastic" campaign from Goodby, Silverstein & Partners, has sold the product and has made Comcast one of the best branded cable companies.

This article presents an interview with Rich Silverstein, a partner at Goodby, Silverstein & Partner who commutes to work on a bicycle. When asked what he's thinking during his commute, he responds that he treats it like a game. Silverstein discusses some of the dangers involved in his bike commute. He comments on what he enjoys most about the commute itself.

The article looks at an emerging trend among advertising executives to forego traditional transportation and bike to work, and its associated dangers. Various related statistics, including bike sales, bike and motor vehicle accidents and bike fatalities, are presented. Of particular focus are Grant Gill and Kristina Trimmer, two executives who bike to work in New York City. Comments from them, as well as other executives participating in the trend, are included.

The article profiles BuderEngel & Friends creative director Vince Engel. Engel likes to run in San Francisco's (Calif.) Mount Tamalpais. He runs at night to help him thing and enjoys the vistas over the city that make human problems seem insignificant. Engel began running in high school and once hoped to make the U. S. Olympic team.

The article presents information on the career of John Harrobin, vice president-advertising and digital media for Verizon Wireless. Verizon will soon launch the next generation of wireless video-Qualcomm's MediaFLO, a multicasting network that will almost double quality of real-time mobile video. Harrobin has reconfigured the marketing department around customer segments.

The article focuses on the career of Leslie Dance, vice president (VP) for global marketing and communications at the Mobile Devices Business of Motorola Inc. As VP-global marketing and communications for Motorola's $37.6 billion Mobile Devices Business, Leslie Dance has helped take it from the brick-like mobile phone to some of the sexiest looking devices in the marketplace. Dance has done it all with an eye for trends, an ear on the youth market and a tight fist on the budget.

The article features Mike Shine, the executive director at Butler Shine Stern & Partners in Sausalito, California. As a high-school swimmer and water polo player he sneaked off to Santa Cruz, California to learn how to surf when he was working at Chiat/Day's office in New York on a Nynex radio spot being produced in San Francisco. But a wife, three boys, a move across country, the founding of an advertising agency and the building of a second floor to a house kept him on dry land for ten years.

The article features Kevin Burke, senior vice president of advertising and brand management at Visa USA. The highlights of his advertising career are mentioned. The root of his interest in advertising is traced. The market share that Visa has maintained is disclosed. It presents the reasons behind his appointment at Visa.

Features Geoff Robinson of Palisades Media Group. Media strategy applied by Palisades in the "Pulp Fiction" advertisement; Other tricks added by Robinson to his movie-marketing formula; Comments from Jason Cassidy, executive VP-marketing of Miramax on Robinson.

Provides information on the career of Karen Polsky, the senior vice president and managing director of advertising agency Universal McCann. Media campaign headed by Polsky which won an award in the 2004 International Advertising Festival; Overview of the media plan of Polsky for the agency; Reasons for newspaper companies to agree to be excluded in the execution of the media plan of Polsky.

Profiles Jane Groft, senior vice president and corporate media director at advertising agency Publicis Groupe in San Francisco, California. Tools used by Groft for marketers such as Hewlett-Packard Co. and Sprint Corp. to help client know which mix of media will come up with predictable results; Information on Advertising Recall Center, a database created by Publicis Groupe; Family, educational and career background of Groft.

Interviews Hal Riney, founder of the advertising agency Publicis & Hal Riney, on the creation of a political advertisement. Approach to the selection of advertising theme; Framework of advertising for the Morning in America spot he created in 1984; Advice on political advertising for the presidency.

Provides information on TV advertising in the U.S. as of March 1, 2004. Campaign created by Donny Deutsch and his advertising executives for Marquis Jet; Views of Dave Schrader on TV advertising; Customized TV advertising planned by Schrader.

The article profiles Allison Johnson, senior vice president-global brand and communications at Hewlett-Packard Co. (HP). She handles the enterprise segment strategy at HP. Her achievements include handling the marketing campaign that resulted to the acquisition of Compaq Computer Corp. She said that her determination and courage contributed to her success.

The article profiles Mimi Cook, associate creative director at Goodby Silverstein and Partners. She helped develop advertisements for Anheuser-Busch's Michelob beer and Adobe Systems. Cook graduated from the University of California-Berkeley with a degree in comparative literature, English and Latin. Her career background includes an entry-level advertising job in the San Francisco, California office of Chiat/Day.

The article profiles Kirk Souder, president-executive creative director of Publicis and Hal Riney, San Francisco, California. He was previously the founder and a partner at Los Angeles, California ad agency Ground Zero. His challenge is to build on the legacy of one of leading advertising shops in the West Coast.

The article reports on the appointment of Michael Allen as president of advertising agency TBWA/Chiat/Day in San Francisco, California. A description of the career background of Allen is given. TBWA Worldwide Chief Creative Officer Lee Clow expects that the San Francisco office will be able to attract its fair share of "new business."

The article reports on the return of Harry Cocciolo to advertising agency Goodby Silverstein & Partners. Cocciolo has been tasked to crack the SBC Communications and Discover Card accounts, He will also develop the next generation of Creative. Cocciolo is a son of an Air Force officer and learned his skills from Goodby's founders. INSET: Fast Facts.

The article presents the views of the former chairman of Publicis Groupe's Publicis & Hal Riney, Hal Riney who says that the 30-second television commercial is dead and no longer effective. He said the Internet is the best means of reaching consumers compared to television. He further emphasized that the audience easily dismisses most of the messages they see or hear and suggests the use of Internet marketing to reach consumers.

The article profiles Carol H. Williams, chief executive and chief operating officer of Oakland, California-based Carol H. Williams Advertising Agency. Williams started her advertising career at Leo Burnett Co. in 1969. She built her career on the line "Strong enough for a man." Recently, her agency was named creative and creative agency of record for African-American advertising for General Motors Corp.

The article profiles Mary Moudry, president San Francisco, California-based advertising agency DDB Worldwide Communications Group Inc. Moudry does everything from interfacing with parent company Omnicom Group to handling the third largest worldwide account of DDB. Under Moudry's leadership, DDB has focused on less flashy ads pushing plastic bags and laundry cleaners.

Presents quotes from Lee Clow on the late Jay Chiat, viewed as one of the most influential figures in the advertising industry. Chiat's passion and restlessness; View that Chiat was full of contradictions; Role of Chiat in the marketing of Apple in 1984; Contention that Chiat did not have employees, but had disciples.

This article reports on developments in U.S. advertising. Industry executives went on a motorcycle run from San Francisco, California to Las Vegas, Nevada. Blattner Brunner's billboard showed just a U.S. flag as a gesture of condolence to victims of the September 11, 2001 attacks. Goodby Silverstein and Partners is waiting for a permit to raise the American flag on a flagpole.

The article profiles Richard Monturo, director of account planning at TBWA/Chiat/Day advertising agency. A native of Cleveland, Ohio, Monturo is one of a handful of Americans with a prominent account planning post. Many holders of such posts are British-accented types. He was recruited by TBWA Worldwide executive Tom Carroll who describes him as intellectually honest and a brave thinker. Among Monturo's plans for the 15-person account planning department is a rigorous and eclectic training program. He considers keeping in touch with real people a key part of his job.

The article profiles Matt Reinhard, a 33-year-old group creative director at FCB Worldwide in San Francisco, California. Matt is the son of DDB Worldwide chief executive officer, Keith Reinhard and is working for Taco Bell to develop a positioning campaign for the company. Matt was working as creative director of Web developer, Kick Media when he was called to work on the Amazon.com busines with copywriter, Tom O'Keefe.

The article reports on the appointment of advertising executive Gary Topolewski at TBWA/Chiat/Day after a brief stint at McCann-Erickson/A&L, San Francisco as executive vice president and chief creative officer. His responsibilities at TBWA/Chiat/Day are cited. A background is presented on his career in the automobile advertising industry. The article also reveals his outstanding work for the Jeep Snow Covered spot for the Winter Olympics which won a Grand Prix at Cannes. His admiration for advertising executive Lee Clow is also cited.

Profiles the 'Advertising Age' magazine Interactive Hall of Fame inductee Mark Kvamme. How he co-founded the advertising agency CKS Partners; Results of his decision to go public with the company; Merger with USWeb Corp.; Work in interactive marketing; Views on the Internet.

Profiles Rooney Carruthers, executive creative director of FCB Worldwide. FCB loss of the Levi's jean business in 1998; His background and career highlights.

Profiles Jamie Lockard, advertising director for Lee Jeans. How she marketed Lee Dungarees using a revival of a 1940s doll named Buddy Lee; Retail sales in 1998.

This article focuses on the advertising campaign launched by motion picture studio New Line Cinema in the summer season of 1999 for its film Austin Powers: The Spy Who Shagged Me. The campaign features several references to the movie Star Wars: Episode I-The Phantom Menace, but in a supportive manner. Several advertising executives applaud this approach, saying that it was a sophisticated take on advertising. As successful as the advertisements may go, several challenges are faced by the film. One of the challenges is competition from other films, another is the view of the public about sequels.