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EXPLORING OPPORTUNITIES MSOs look at ways to develop and improve revenue sources. A rainbow of new and underdeveloped business opportunities is being explored by the cable industry. Some opportunities are [...]

IN 1978. A SURVEY WAS conducted by the then London advertising agency Wood, Brigdale and Company amongst 200 leading marketing companies with the aim of establishing a basis on which [...]

The commercial-making industry believes that the North American Free Trade Agreement (NAFTA) will increase advertising and have little or no impact on production in the US. Many executives view that NAFTA will open up new opportunities for business in advertising. Labor unions in the production industry also does not show strong resistance to the treaty or appear too concerned about losing work to Mexico. Thus, only positive effects are seen of the treaty.

As programmatic advertising spreads from the digital world to television, much confusion persists about these technologies and the various companies pitching programmatic platforms. As often happens with newer technologies, many [...]

INFOMERCIALS When the United States Department of Justice ruled in 1984 that a limit on the number of commercials per hour imposed by the National Association of Broadcasters (NAB) violated [...]

KUALA LUMPUR With the economy out of the woods, the Malaysian advertising industry is on a roll, and TV is one of the biggest beneficiaries of this resurgence. According to [...]

(BPI) LOS ANGELES--The TV advertising industry is fuming over the Screen Actors Guild's allegation that advertisers are 'stealing' from actors by underreporting the amount of TV commercial residuals they're owed. [...]

Forget 'Star Wars': The longest lines in Gotham last week were the ones outside the offices of network television sales departments. Just as webheads were saying good riddance to another [...]

That was quick. Fox on Thursday wrapped its upfront advertising sales for the coming season after barely a week of wrangling, providing more evidence that it's a seller's market this [...]

Australia's new digital channels are helping to drive a boost in advertising revenues that had plummeted due to the financial crash. According to data released by industry org Free TV, [...]

In some cases, adversity can become advantage. Like in ads during these days of fiscal crisis. To bring in revenue and stay competitive, TV networks, magazines and online outlets have [...]

And then there was darkness. With one television show after another halting production and going into reruns because of the writers strike, film studios are facing a daunting prospect: How [...]

NEW YORK -- Local TV stations have been getting their holiday presents early, with third-quarter ad revenue rising 10% compared with 2005. The Television Bureau of Advertising said local TV [...]

Tight budgets, intense local competition and the pressures of operating in an increasingly global market are defining characteristics of the TVC production sector, the result being that even the busiest [...]

Advertisers hate to court controversy, but they sure love drama. Madison Avenue plowed approximately $12 billion into TV dramas in 2013, according to Nielsen, significantly more than the $9 billion [...]

NEW YORK As producers under increasing budgetary constraints struggle to find alternative forms of financing and advertisers seek new promo opportunities in a Tivo world, a plethora of savvy brand-building [...]

NEW YORK -- Cable TV networks managed to pad their ad revenue purse last year at the broadcast networks' expense, cable pundits say. Amid an overall decline in TV ad [...]

Dismal TV ad sales and underperforming movie releases tugged News Corp.'s profit 25% lower in the fiscal second quarter to $203 million, excluding one-time items. The drop was expected, and [...]

Hi Tech Will Spur Growth For New England Ad Industry, Ad Club Survey Predicts A dramatic conversion to hi tech and service industries as the economic base for the greater [...]

PUTTIN' ON THE GLITZ Package Goods Ads To Dress Up With everybody on Madison Avenue jazzing up their spots with snappy soundtracks and dazzling visuals, will the next pillar of [...]

The NFL's pre-season games have only just started but Fox is already aggressively hawking spots in next year's Super Bowl telecast. The network is seeking around $4 million for the [...]

The Television Business Total TV advertising will hit $89.8 billion by 2015, while multichannel ad spend will top $38.7 billion, according to Pricewaterhouse Coopers. TOTAL TELEVISION ADVERTISING ($ BILLIONS) 2006 [...]

Can TV stations refuse to carry advertising? That's probably not a question broadcasters are asking in these recessionary times. But it looks like the major nets and some cablers might [...]

UBS analyst Michael Morris warned Wednesday that broadcast advertising is 'deteriorating at a rapid pace,' which also will drag down TV station results at such media conglomerates as News Corp. [...]

FOX'S new 'Fringe' hopes to benefit from Remote Free TV. Fox is getting 35%-40% pricing premiums for commercials in its two new dramas for the 2008-09 season, 'Fringe' and 'Dollhouse,' [...]

Local Ad Execs: Cable Enjoying Strong Christmas While most broadcast network affiliates and print media complained about a slow fourth quarter and holiday advertising period, local cable systems reported that [...]

Domestic Car Sales Decline; Rocky Road For Car Shooters? LOS ANGELES--If you've been watching Lee Iacocca's recent Chrysler ad in which he laments the popularity of Japanese cars, or if [...]

TEXAS Shoot-Out At The Commercial Corral It's awfully hard being a bank in Texas these days - as North Carolina National Bank (Texas' largest bank) and Bozell/Dallas fast discovered, in [...]

MUMBAI It's a bit like holding a losing betting slip to a race that is already run. The Indian cricket team was ejected from the Cricket World Cup a week [...]

BUENOS AIRES -- Ad spending on cable TV in Argentina, the most cabled market in Latin America, shot up 66% in the second quarter from a year earlier as advertisers [...]

MADRID Ad-deprived Spanish broadcasters have sliced program budgets by up to 25% and the main pay TV operators have slowed pic pre-buys. So you'd think producers would be lifting the [...]

HOLLYWOOD After feasting on dot-com dollars for several years, the commercial production industry's pendulum swung toward famine. Companies closed, jobs disappeared and competition for remaining work turned fierce. Now, mirroring [...]

The summer of 1983 was economically disappointing for New York's videotape industry. The boom in cable television collapsed; television commercials did not materialize. Waiting time for studio rental is now down to same day booking. Tape houses have responded by offering unusually large discounts and by aggressive seeking out of markets. Overexpansion of editing rooms may see some of them folding.