201. Transformation of Banking Industry from Need Based Services to Universal Banking Services (An Empirical Study).
- Author
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Bansal, Divya and Bagrecha, Chaya
- Subjects
UNIVERSAL banks ,FINANCIAL liberalization ,DEMOGRAPHIC surveys ,BANKING industry ,PRIVATE sector - Abstract
In India, the last fifteen years witnessed growth in financial services unfolded by liberalization and globalization of financial services due to adoption of information technology and unlocking of the regularity framework. But alongside this positive development, there are evidences that formal financial sector still excludes a large section of the population. The intense competitive environment is continuously forcing the banks to become customer centric. Today technology has emerged as a strategic resource for achieving higher efficiency, control of operations, productivity and profitability for Universal Banks . The 'Anywhere, Anytime, Anyway' banking dream for customers has come true. But instead of all these benefits, the awareness and adoption rate of banking services among the customers is still found somewhat low. Hence this paper presents the preliminary findings on investigation of the level of the customer's awareness of, as well as need for banking services by the customers based on demographics, bank type and familiarity with computer/internet. The universal banks are providing a hoard of financial services to its customers .But most of the customers either are not aware of these services or do not need them. Therefore objective of the current paper is to analyse the awareness and need pattern of all the financial services being offered by public and private sector banks. [ABSTRACT FROM AUTHOR]
- Published
- 2017