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Hrana, izdelana in pridelana lokalno z uporabo sestavin slovenskih kmetij igra pomembno vlogo v nasˇem življenju. Če bomo kupovali slovenske produkte, bomo s tem podpirali in investirali v slovenska podjetja in posledično ohranjali obstoj lokalne prehrane v Sloveniji. Zato mora biti slovenski izdelek na trgovskih policah vabljiv in jasno sporočati, da je izdelan na slovenskih tleh. Ko produkt držimo v rokah, pregledamo embalažo produkta in vizualno ocenimo kvaliteto. Kaj je tisto, kar stranko pritegne za nakup produkta in kaj je tisto, zaradi česar je stranka produkt izbrala in prijela v roke? Človek že od nastanka civilizacije stremi k identifikaciji. Danes je podobno pri podjetjih, storitvah in izdelkih. Zato je potrebno raziskati zgodbo in vizijo podjetja in na podlagi analize in s pomočjo smernic izdelati primerno podobo podjetja in produktov ali storitev, ki jih podjetje ponuja. Po napotkih iz literature smo oblikovali celostno grafično podobo Strletove kmetije in vizualno podobo produktov Ta Strletov sladoled. Poleg napotkov smo raziskali še trg sladoleda in našli nekaj zanimivih referenčnih primerov. Zacˇeli smo pri imenu podjetja in iskanju ikonografije, izdelali logotip, izbrali barve in pisavo ter dodali avtorske ilustracije, ki krasijo Strletovo kmetijo, in embalažo sladoleda. Poleg skiciranja na papir smo uporabili racˇunalnisˇke programe Adobe Illustrator, Adobe Photoshop in graficˇne tablice. Pri izbiri materiala za produkt smo izbirali okolju prijazne materiale. Primerno oblikovana, zabavna in privlacˇna embalazˇa bo tako pritegnila kupca za nakup lokalnega sladoleda. Locally produced food from Slovenian farms plays an important role in our lives. If we buy Slovenian products, we will support and invest in Slovenian companies and consequently maintain the existence of the local food industry in Slovenia. Therefore, a Slovenian product on store shelves must be attractive and clearly state that it is made on Slovenian soil. When we hold the product in our hands, we inspect the packaging of the product and visually assess its quality. What is it that attracts the customer to buy the product and what is it that makes the customer choose the product and take it in their hands and buy it? A man has been striving for identification since the beginning of civilization. Today, it is similar with companies, stories, and products – identification is needed. Therefore, it is necessary to research the story and vision of the company and, based on analysis and with the help of guidelines, to create a suitable business company and the products or services it offers. Following the instructions from the literature, we designed the overall graphic image of Strle's farm and the visual image of the products of Strle's ice cream. We also researched the ice cream market and found some interesting reference examples. We started with the name of the company and iconography, created a logo, chose colors and fonts, and added original illustrations that adorn Strle’s farm, as well as ice cream packaging. In addition to sketching on paper, we used computer programs Adobe Illustrator, Adobe Photoshop, and graphics tablet. When choosing the material for the product, we chose environmentally friendly materials. Properly designed, fun, and attractive packaging has thus attracted the buyer to buy local ice cream.

Namen diplomskega dela je izdelati premišljeno in reprezentativno celostno grafično podobo za izbrano podjetje po njihovih zahtevah, ki bodo dvignile njihovo profesionalnost in prepoznavnost. V teoretičnem delu smo predstavili pojem celostna grafična podoba in njene glavne elemente: logotip, tipografijo, barve, poslovne tiskovine in priročnik celostne grafične podobe. V eksperimentalnem delu smo analizirali in primerjali logotipe konkurenčnih podjetij za smernice pri oblikovanju našega logotipa in predstavili podjetje ter njihove želje. Izdelavo logotipa smo začeli s skiciranjem na papir in potem prenesli v program Adobe Illustrator. Izdelali smo več različic, med katerimi je naročnik po svojih željah izbral najbolj ustrezno. Oblikovali smo še ostale glavne elemente celostne grafične podobe. Pri tem smo uporabljali še Adobe programa Photoshop in InDesign. Oblikovali smo celostno grafično podobo. Poslovne tiskovine so pripravljene do nivoja, da se podjetje lahko z njimi začne predstavljati na trgu. V sedanjem času je dobro oblikovana celostna grafična podoba eden ključnih dejavnikov za uspeh podjetja, saj ta bistveno pripomore k promociji, ugledu in profesionalnosti podjetja. Izdelana mora biti premišljeno, saj lahko le tako dobro predstavlja pravo identiteto podjetja in ga loči od konkurence. The purpose of the bachelor’s thesis is to create a thoughtful and representative corporate visual identity for a company according to its requirements, which will raise the professionalism and recognition of the company. In the theoretical part, we presented the term corporate visual identity and its key elements, such as logo, typography, colors, printed matters, and corporate design manual. In the experimental part, we analyzed and compared logos of competitive companies for guidelines in designing our logotype and presented the company and their wishes. We started creating the logo by sketching it on paper and then transferred it to Adobe Illustrator. We made several versions, among which the client chose the most suitable one according to his wishes. We also designed other key elements of the corporate identity using Adobe's Photoshop and InDesign programs. We designed the corporate visual identity and prepared business cards, mailing lists, and envelopes so that the company can start presenting itself. At present, a well-designed corporate visual identity is one of the key factors for the company's success because it significantly contributes to the promotion, reputation, and professionalism of the company. It must be made thoughtfully because only then can represent the true identity of the company and differentiate it from the competition.

LuMetal, d. o. o. je majhno podjetje s sedežem v Novem mestu. Ukvarjajo se s kovinskopredelovalno industrijo, izdelujejo tudi unikatne kovinske produkte po načrtih arhitektov in projektantov. V diplomskem delu je predstavljena prenova celostne grafične podobe in opredelitev elementov, ki skupaj grafično predstavljajo podobo podjetja. Ta je sestavljena iz logotipa, poslovnih tiskovin (vizitka, dopisni list, račun, ponudba, pisemska ovojnica, koledar) ter promocijske majice. Za izvedbo eksperimentalnega dela smo se pobližje spoznali z delom podjetja LuMetal, d. o. o. Sestali smo se z direktorjem podjetja, ki nam je pomagal pri razumevanju elementov njihove celostne grafične podobe (CGP). Le-to smo primerjali še z dvema konkurenčnima slovenskima podjetjema ter raziskali njihove prednosti in slabosti. Po temeljiti raziskavi smo se lotili prenove CGP-ja podjetja LuMetal, d. o. o. Začeli smo z definiranjem osnovnih elementov – barva in tipografija – ki sta nas vodila pri izdelavi ostalih elementov najprej simbola in logotipa, nato pa še vseh tiskovin. Za konec smo izdelali še nekaj primerov promocijskih majic, ki bodo pomagale pri prepoznavnosti podjetja. LuMetal d. o. o. is a small company, with its seat in Novo mesto. Their main priority is the metal processing industry, they also like to participate in the development and implementation of unique metal products, planned by architects and specialised designers. In this thesis we firstly introduce the company’s old corporate visual identity and its key elements. The corporate identity is made of logo, business printing materials, business cards, mailing letter, bills, offer document, envelopes, calendars and receipt and promotional t-shirts. Following the experimental part of the thesis, we begin by getting to know the company itself, moving on to describing its old corporate visual identity and the process of renovation of CVI. We also compared the old CVI with two rival companies where we focused on the elements that work and the ones which doesn’t and then used the good elements in our renovation. After we made a new logo, following the printing materials we also made three designs for promotional t-shirts, which role is to additionally advertise the newly renovated company and its corporate identity.

Celostna grafična podoba predstavlja pomemben vidik identitete podjetja in omogoča razlikovanje na trgu. Zajema vse vizualne elemente, s katerimi se podjetje oglašuje in komunicira s strankami. V diplomskem delu smo ustvarili celostno grafično podobo kozmetičnega salona BeauTina, ki se ukvarja s storitvami kot so manikura, pedikura in ličenje. V teoretičnem delu smo definirali pomen celostne grafične podobe in opisali postopek izdelave celostne grafične podobe. Predstavili smo faze analize trga in preučili literaturo o barvni teoriji ter smernice v tipografiji. Na koncu smo se posvetili ključnim značilnostim logotipov in priročnika celostne grafične podobe. V eksperimentalnem delu smo predstavili programsko opremo, ki smo jo uporabljali pri oblikovanju elementov celostne grafične podobe. Pri oblikovanju celostne grafične podobe smo sprva definirali barvno paleto in uporabljene pisave, nato pa oblikovali logotip, vizitko, dopisni list, cenik in darilni bon. Opisali smo tudi anketni vprašalnik, s katerim smo ciljno skupino salona spraševali o všečnosti celostne grafične podobe in o njihovem mnenju o videzu in pomembnosti posameznih izdelkov. V rezultatih diplomskega dela smo najprej prikazali rezultate analize trga, kjer smo primerjali različne kozmetične salone. Osredotočili smo se na pregled njihovih celostnih grafičnih podob, prisotnosti na spletu, načinov komuniciranja in storitev, ki jih nudijo. V rezultatih smo nato predstavili vse oblikovane elemente celostne grafične podobe. Prikazali smo rezultate izvedene ankete in komentirali uspešnost oblikovanja. Corporate graphic design plays an important role in company's identity and is also used for distinguishing a certain company among others. It covers all the visual elements with which the company advertises and communicates with customers. In the diploma work, we created a corporate graphic design for beauty salon BeauTina, which provides services such as manicures, pedicures and make-up. In the theoretical part, we defined the meaning of a corporate graphic design and described the process of creating a corporate graphic design. We presented the stages of market analysis and examined the literature on color theory and guidelines in typography. This section is concluded with focusing on the key features of logos and corporate design manual. In the experimental part, we presented the software we used to design the elements of the corporate graphic design. When designing the corporate graphic design, we first defined the color palette and fonts used, and then designed the logo, business card, letterhead, price list and gift card. We also described a survey questionnaire, which asked the target group of the salon about the liking of the corporate graphic design and about their opinion on the appearance and importance of individual products. In the results of the diploma work, we first presented the results of market analysis, where we compared different beauty salons. We focused on reviewing their corporate graphic design, online presence, ways of communicating and the services they offer. In the results, we then presented all the designed elements of the corporate graphic design. We presented the results of the survey and commented on the success of the design.

V diplomskem delu smo se osredotočili na proces oblikovanja celostne grafične podobe. Namen diplomskega dela je bil oblikovati in primerjati dve različni celostni grafični podobi v dveh različnih slogih in poiskati končno rešitev za naročnika. V teoretičnem delu diplomskega dela smo bralcu predstavil celostno grafično podobo in njeno zgodovino ter razvoj. Temu je sledila razlaga elementov, ki sestavljajo celostno grafično podobo, in njihove vloge ali funkcije znotraj celostne grafične podobe. Bralcu smo nato predstavili proces priprave na projekt oblikovanja celostne grafične podobe. V tem segmentu je bil prikazan referenčni trikotnik, ki opiše praktično vrednost dobre celostne grafične identitete, kako le-ta vpliva na ugled podjetja ali blagovne znamke in s tem neposredno tudi njuno uspešnost. Teoretični del smo zaključili z analizo celostne grafične podobe s psihološkega vidika. Predstavljen je bil vpliv psihologije na oblikovalske odločitve, ko pride do grafičnih likov in barv, ter kako določiti ciljno občinstvo, na katero lahko osredotočimo svoje oblikovanje. Teoretičnemu delu je sledil eksperimentalni del, v katerem smo predstavili pripravo na oblikovanje celostne grafične podobe in metode dela, ki smo jih pri tem uporabljali. V naslednjem delu diplomskega dela smo predstavili rezultate dela in naredili njihovo analizo. Bistvo tega dela je oblikovanje in predstavitev dveh celostnih grafičnih podob z različnima slogoma. Vsaka izmed celostnih grafičnih podob je bila nato predstavljena in razložena v petih sklopih, in sicer: logotip, pisave, barve, aplikacije in vizualizacije produktov. Za vsakega od predstavljenih elementov so bile poleg razlage oblikovalskih odločitev in mišljenja priložene tudi slike. Nato smo sestavili anketo in na podlagi njenih rezultatov bralcu predstavili zaključke in izvlečke raziskave ter določili najboljšo izmed rešitev za naročnika. In his diploma thesis we focused on the process of designing a corporate visual identity. The core purpose of the diploma thesis was to design and compare two separate corporate visual identities in two different design styles and find a final solution for the client. The theoretical part of the diploma thesis presented corporate visual identity including its history and progression. This was followed by an explanation of the elements that make up a corporate visual identity where their role and function were also presented. The next segment presented the process of the preparation and research needed before designing a corporate visual identity. This segment presented the reference triangle which describes the practical value of a corporate visual identity and its direct connection with the image and successfulness of a company or a brand. The theoretical part concluded with an analysis of the psychological aspect of a corporate visual identity. It presented the influence psychology has on our design decisions when it comes to graphics and colours. It also provided information on how to create a target audience for our specific project. The theoretic part was followed by the experimental part which focused on the preparation needed for designing a corporate identity and the methods and tools we used in the process. The next part of the diploma thesis presented the results and analysis of our work. It focuses on designing and presenting two corporate visual identities with different design styles. Each of the two created visual identities was then presented in five segments: logotype, typography, colours, applications, and product visualisations. For every one of the mentioned segments an explanation of our thinking and decisions was presented alongside the pictures of the design. After that we made a poll and from its results conclusions were drawn and the best of the two solutions was selected for the client.

V diplomskem delu predstavljamo celostno grafično podobo podjetja, saj je ta za prepoznavnost podjetja na trgu zelo pomembna. Namen diplomskega dela je opredeliti celostno grafično podobo, predstaviti njeno izdelavo ter utemeljiti končni izgled. V diplomskem delu smo glede izgleda celostne grafične podobe preverili tri hipoteze. V teoretičnem delu so obravnavni sestavni deli celostne grafične podobe. Opredeljeni so pojmi, kot so logotip, simbol, barva in tipografija. Na koncu teoretičnega dela pa so predstavljeni še dodatni grafični elementi oziroma komunikacijska sredstva in njihova vloga. V eksperimentalnem delu je opisana metoda ter materiali, uporabljeni v diplomskem delu. Predstavili smo podjetje ter njegova načela. Sledi predstavitev postopka izdelave elementov celostne grafične podobe: logotipa, simbola, barv, tipografij, vizitke in všivne etikete ter priročnika celostne grafične podobe. Pri predstavitvi vizitk smo se dotaknili tudi trajnostnega vidika ter predstavili, kako smo ga vključili v izdelavo podobe podjetja. Nato smo predstavili več različic podobe, izdelanih glede na zastavljene hipoteze, njihovo primernost pa smo preverili s pomočjo anketnega vprašalnika. V zaključku razpravljamo o rezultatih spletne ankete ter predstavimo končni izgled podobe podjetja. In this thesis, we present the company's brand identity, as we consider it to be very important for the company's visibility on the market. The aim of th thesis is to define the corporate identity, present its design and justify the final look. Throughout the thesis, we also test three hypotheses that we have set regarding the appearance of the identity. The theoretical part deals with the components of a brand identity. Concepts such as logo, symbol, colour and typography sre defined. At the end of the theoretical part, additional graphic elements like means of communication and their role are presented. In the experimental part describes the methods and materials used in the thesis. We introduced the company and its principles. This is followed by presentation of the process of creating the elements of the brand identity logo, symbol, colours, typography, business cards and sawn-in label, and brand identity design manual. When presenting the business cards, we also touch on the sustainability aspect and how we have integrated it. We than presented several versions of the identity, created according to the hypotheses set out at the beginning and tested their likeability using an online survey. Finally, we discuss the results of the online survey and we present the final brand identity.

V diplomskem delu je prikazan celoten postopek oblikovanja in izdelave celostne grafične podobe blagovne znamke Cocono, ki bo izdelovala vrtne paviljone, namenjene druženju, sprostitvi in preživljanju prostega časa v varnem in udobnem okolju. Gre za novo blagovno znamko, ki potrebuje celostno grafično podobo, s katero bo lahko primerno promovirala nove izdelke in poskrbela za prepoznavnost na trgu. V teoretičnem delu je opredeljen pojem celostne grafične podobe. Opisana so osnovna načela grafičnega oblikovanja, ki nam pomagajo pri interakciji in povezovanju grafičnih elementov med seboj. Predstavljeni so grafični elementi celostne grafične podobe, kot so logotip, barve in tipografija, vsak od njih pa je tudi podrobneje opisan. V zaključku teoretičnega dela so predstavljena komunikacijska sredstva (vizitka, letak in dopisni list) ter opisane njihove lastnosti. V eksperimentalnem delu so opisani materiali in metode, ki so uporabljeni v diplomskem delu. Izdelana je spletna anketa, katere cilj je pridobiti mnenje anketirancev o primernosti grafičnih rešitev celostne grafične podobe. Analizirane so grafične podobe konkurenčnih podjetij, poleg tega pa je predstavljena tudi blagovna znamka Cocono. Na koncu eksperimentalnega dela sledi izdelava celostne grafične podobe, v sklopu katere so predstavljeni izbrani grafični elementi (barva, tipografija, logotip). Z dobro celostno grafično podobo se blagovna znamka lažje loči od konkurence in pusti vtis na posamezniku. V okviru rezultatov z razpravo so opisani rezultati spletne ankete, prikazan pa je tudi izbor komunikacijskih sredstev (vizitka, letak, dopisni list ipd.), oblikovanih v postopku izdelave diplomske naloge. The diploma thesis aims to present the entire process of designing and creating a visual identity for the Cocono brand, which will manufacture pavilions intended for socialization, relaxation and leisure activities in a safe and comfortable environment. This is a new brand and therefore, it requires visual identity to allow for appropriate promotion of new products and visibility on the market. The theoretical part includes a definition of the concept of visual identity. The basic principles of graphic design have been researched, which has helped us to create interactions and connections between graphic elements. Furthermore, a detailed description of the graphic elements of visual identity, such as logo, colours and typography, has been provided. At the end of the theoretical part, different branding materials (business card, flyer and letterhead) have been presented, including a detailed description of their properties. The experimental part contains a description of the materials and methods used in the thesis. Moreover, an online survey on respondent’s opinion about the suitability of the graphic solutions for visual identity has been carried out. The visual identity of competitive brands has been analysed and the Cocono brand has been presented. At the end of the experimental part, the visual identity design of the Cocono brand has been created, together with a presentation of selected graphic elements (colour, typography, logo). A good visual identity enables the brand to be differed easily from competitive brands and leaves an impression on the individual. As part of the results and discussion, the results of the online survey have been described and a selection of branding materials (business card, flyer, letterheads etc.) produced within the diploma thesis has been presented.

Diplomsko delo je usmerjeno v odkrivanje najustreznejšega pristopa k oblikovanju strategije blagovne znamke. Za osnovo raziskave bo uporabljen pristop CBIM (angl. Corporate Brand Identity Matrix oziroma matrika identitete blagovne znamke). Ustreznost pristopa bo uporabljena na primeru revitalizacije blagovne znamke prostora za sodelo Pisarna. Uporabnost ustvarjene strategije pa bo preverjena z izdelavo osvežene vizualne identitete Pisarne. V teoretičnem delu diplomskega dela bodo opredeljeni osnovni pojmi znamčenja in revitalizacije, sledi predstavitev CBIM pristopa in preučevanje procesa s pomočjo ustrezne literature navezujoče se na stroko. Pojasnjen bo postopek osvežitve vizualne identitete in način ovrednotenja ustreznosti CBIM pristopa. V eksperimentalnem delu bodo opisane tehnike in metode, ki pomagajo k ustrezni analizi raziskovane organizacije in njenega okolja, kar omogoča pridobitev podatkov, ki so potrebni za oblikovanje kvalitetne strategije znamke. Podano bo sosledje faz oblikovanja vizualne identitete znamke. V rezultatih bodo predstavljene ugotovitve opravljene raziskave, ki bodo temelj za izdelavo blagovne znamke Pisarna. Podana bo tudi analiza vizualne identitete, ki jo je Pisarna uporabljala do spremembe. Vse navedeno bo podprto z utemeljitvami in slikovnim gradivom. V zaključku bo skozi razpravo predstavljeno mnenje o ustreznosti CBIM pristopa in prikazani nadaljnji koraki za revitalizirano blagovno znamko Pisarna. The diploma thesis focuses on uncovering the most sensible approach towards designing a brand strategy. The CBIM (Corporate Brand Identity Matrix) approach will be used as a base of the research. Its suitability is tested by applying it to brand revitalization of a co-working space called Pisarna. The thesis then assesses the produced strategy’s usability by designing a refreshed visual identity for the place. The theoretical part firstly defines the basic concepts of branding and revitalization. It then introduces the CBIM approach and, with the help of corresponding literature from the field, inspect it’s process. It also explains how to develop a visual identity and gives the research approach to evaluate the CBIM approach’s suitability. The experimental part describes techniques and methods that accurately analyze an organization that is being researched and its corresponding background. These then produce the data necessary for designing a successful brand strategy. The work also details the phases of designing a visual identity and outlines their order. The results include verdicts of the carried out research and are then used to lay the foundations of Pisarna’s brand. Incorporated is also an analysis of Pisarna’s visual identity before the changes. Everything mentioned will be supported with visuals and their reasoning. The conclusion includes an opinion on the CBIM approaches suitability and showcases a plan of the next steps in Pisarna’s corporate brand revitalization.

V diplomskem delu je prikazan potek izdelave celostne grafične podobe za podjetje SIN-MED, s. p., ki svoje vizualne identitete do sedaj še ni imelo. V teoretičnem delu je predstavljeno, kaj je celostna grafična podoba in kateri so ključni gradniki, ki jo opredeljujejo (barva, tipografija, logo). Opisani so tudi ostali izdelki celostne grafične podobe (vizitka, dopisni list, spletna stran ipd.) ter prednosti, ki jih podjejte pridobi z ustrezno izdelano celostno grafično podobo. V eksperimentalnem delu smo izdelali celostno grafično podobo in s spletno anketo preverili, kako uspešni smo bili pri njeni izdelavi. Opisani so vsi postopki, ki smo jih uporabili pri izdelavi naše celostne grafične podobe, in katere programe smo pri tem uporabljali. Naši rezultati so tudi slikovno prikazani. The diploma thesis showed the entire process of creating a corporate identity design of the SIN-MED company, which has not yet had its visual identity. The theoretical part describes the meaning of corporate identity design and what are the key components that characterize it (color, typography, logo). Other elements of the corporate graphic image (business card, letterhead, website, etc.) are also described, as well as the advantages that the company acquires with a properly made corporate graphic image. In the experimental part, we create a corporate identity design and checked how successful we were in making it with an online survey. All the procedures and programs we used to create our corporate identity design are described. Our results are also shown pictorially.

V diplomskem delu je predstavljena prenova celostne grafične podobe podjetja EIUS. V teoretičnem delu smo spoznali, da je celostna grafična podoba kompleksen pojem, ki razlikuje medsebojno odvisne elemente imidža, sistema in organizacije. Ugotovili smo, da mora vse od vrste simbola in tipografije do barv biti skladno s sliko, ki jo podjetje predstavlja ali želi predstavljati v javnosti. Tako smo prišli do zaključka, da je za ažurnost celostne grafične podobe podjetja EIUS potrebna prenova. Prenovo smo začeli z raziskavo v podjetju ter s preučevanjem obstoječih grafičnih elementov. Novo celostno grafično podobo smo razvijali s skiciranjem ter nadaljevali z digitalizacijo in dodelavo prvotnih skic. Za oceno uspešnosti prenove smo izvedli spletno anketo. Ugotovili smo, da je ustrezna celostna grafična podoba ključna za prepoznavnost, uspeh in konkuriranje s preostalimi podjetji na trgu. Prav tako smo spoznali, kdaj se je smiselno odločiti za spremembo ter na kakšen način jo uspešno izvedemo. The thesis presents the renewal of the visual corporate identity of the company EIUS. In the theoretical part, we found out that the visual corporate identity is a complex concept that distinguishes interdependent elements of image, system and organization. We found that everything from the type of symbol and typography to the colors must be consistent with the image that the company represents or wants to present to the public. Thus, we came to the conclusion that an upgrade is needed to keep the corporate identity of EIUS up-to-date. We started the renovation researching about the company and its existing graphic elements. The first step in the process of developing a new visual corporate identity was sketching, later on followed by digitization and adding finishing touches to the original sketches. We conducted an online survey to assess the success of the renovation. We found that an adequate visual corporate identity is key to visibility, success and competition with other companies in the market. We also learned, when it makes sense to decide on a change and how to implement it successfully.

Magistrsko delo govori o posodobitvi celostne grafične podobe (krajše CGP angl. Corporate Identity) podjetja Mojčina nega, ki se ukvarja z izdelavo naravne kozmetike. Glavni namen magistrskega dela je bil posodobiti CGP in jo primerjati z obstoječo. Na podlagi raziskave smo želeli ugotoviti, ali je bila posodobitev CGP uspešna, ali bo dobro predstavljala podjetje in ali mu bo omogočila večjo prepoznavnost, hkrati pa tudi večjo prodajo izdelkov. Rezultate smo pridobili s pomočjo spletne ankete, ki smo jih nato analizirali. Poleg tega je bil namen tudi izpopolniti CGP z novimi, dodanimi grafičnimi elementi, ki so prejšnji podobi manjkali. Celoten proces je bil podkrepljen z ustreznim teoretičnim znanjem in podrobno primerjavo med obstoječo in novo celostno grafično podobo. Za učinkovito posodobitev celostne grafične podobe je bilo potrebno v zakup vzeti vse korake, ki jih ta proces zajema, da smo prišli do želenega končnega rezultata. Sem najprej sodi poznavanje teorije o grafičnem oblikovanju, ki nam je dalo ustrezno podlago za izvedbo posodobitve podobe. Z upoštevanjem pravil, ki jih narekujeta teorija barv in pisav, smo začeli s preoblikovanjem obstoječih grafičnih elementov. Pri preoblikovanju smo upoštevali tudi pravila oglaševanja, saj ta veliko pripomorejo k uspešnosti znamke in večji prodaji izdelkov. Posodobljeni CGP smo poleg obstoječih dodali tudi nove, dodatne grafične elemente, ki so ji prej manjkali. Tako obstoječe kot tudi nove grafične elemente smo ustrezno prilagodili za tisk in za spletno uporabo. Nazadnje smo izvedli analizo, s pomočjo katere smo dodobra spoznali znamko Mojčina nega in njeno sporočilnost, ter ugotavljali, ali je posodobitev zadostila zastavljenim ciljem. This master's thesis is about updating company’s Mojčina nega corporate identity (short CI), a company that makes natural cosmetics. The main purpose of the master's thesis job was to update the CI and compare it with the existing one. Based on the research, we wanted to determine whether the updated CI was successful and would represent the company well and enable it to be more recognizable, as well as show greater sales of products. The results were obtained through an online survey, which we then analyzed. In addition, the aim was also to improve the CI with new, added graphic elements that were missing from the previous one. The whole process was supported by theoretical knowledge and a detailed comparison between the existing and the new CI. In order to effectively update the CI, it was necessary to take all the steps that this process involves in order to get the desired result. This includes theory about graphic design, which gave us the appropriate basis for carrying out the CI update. By following the rules dictated by the theory of colors and fonts, we started to update the existing graphic elements. We also considered the rules of advertising, as they make a big difference to the brand's performance and in increasing product sales. In addition to the existing CI elements, we have also added new, additional graphic elements that were previously missing. Both existing and new graphic elements have been adapted for both printing and web use. Finally, we carried out an analysis to get to know the brand Mojčina nega and its message, and to determine whether the update met the goals that we set.

Namen diplomskega dela je izdelava kakovostne celostne grafične podobe po zahtevah naročnika, gospoda Steva Vujiča, ki je lastnik in skrbnik Tomosovega muzeja v Kopru. V diplomskem delu smo prikazali celoten postopek izdelave in oblikovanja nove moderne vizualne podobe muzeja, ki hkrati ohranja Tomosovo brezčasnost. Glavni cilji izdelave in oblikovanja celostne grafične podobe Muzeja Tomosove zgodovine Koper je večji obisk ljudi vseh generacij. Radi bi, da se tako domačini kot širša skupnost seznanijo z muzejem, ga obiščejo in podelijo zgodbe o tovarni ter njenih izdelkih. Prav tako si predvsem v poletnem času želimo doseči večji turistični obisk muzeja, saj takrat v Koper prihaja veliko turistov. Zaradi nove grafične podobe in dobre predstavitve ter promocije muzeja si prizadevamo doseči večjo prepoznavnost, saj sam muzej ponuja prikaz nečesa edinstvenega.Diplomsko delo je razdeljeno na teoretični in eksperimentalni del z rezultati dela. V teoretičnem delu smo opisali temeljne likovne prvine in opredelili pojem celostne grafične podobe. Posebej smo obravnavali tudi posamezne osnovne grafične elemente, predvsem logotip, pisavo in barvo. V praktičnem delu sledi predstavitev tovarne Tomos ter oddelka za oblikovanje. Prikazan je postopek izdelave nove celostne grafične podobe Muzeja Tomosove zgodovine Koper s končnimi rezultati in z razlago posameznih elementov. V priročniku celostne grafične podobe najdemo raznovrsten promocijski material – plakate, letake, zloženke, majice, nalepke. The purpose of the diploma work is to create a quality corporate identity according to the requirements of the client, Mr Stevo Vujič, who is the owner of the Tomos Museum in Koper. In the diploma work, we presented the entire process of making and designing a new modern visual image of the museum, which at the same time preserves the timelessness of Tomos. The main goal of the production and design of the overall corporate identity of the Tomos History Museum is a more significant museum visit from people of all generations. We would like both locals and the wider community to get to know the museum, visit it and share stories about the factory and their products. We also want to achieve a greater tourist visit to the museum, especially in the summer, as many tourists come to Koper with cruise ships. Due to the new corporate identity, good presentation and the assistance of the museum, we are also striving to achieve greater visibility, as the museum itself offers a display of something unique. The diploma work is divided into a theoretical and experimental part with the work results. In the theoretical part, we described the fundamental artistic elements and defined the concept of corporate identity. We also discussed the individual essential graphic elements, especially the logo, typography and color. The practical part is followed by a presentation of the Tomos factory and the design department. It displays the process of creating a new corporate identity of the Tomos History Museum with the final results and an explanation of individual elements. In the corporate identity manual, we find a variety of promotional material: posters, flyers, leaflets, T-shirts.

Namen diplomskega dela je bil raziskati in prikazati, kako se lotiti izdelave celostne grafične podobe športnega kluba NTK Arrigoni Izola. Z novo vizualno podobo smo želeli doseči večjo prepoznavnost kluba. Diplomsko delo je razdeljeno na teoretični in eksperimentalni del ter rezultate. V teoretičnem delu so obravnavani pojem celostne grafične podobe, likovne prvine in grafični elementi. Teoretični del zajema tudi poglobljeno obravnavo grafičnih elementov celostne grafične podobe, predvsem tipografije in logotipov. Spoznali smo, na kakšen način delimo tipografijo in kakšne vrste logotipov poznamo. S pomočjo teh ugotovitev smo namiznoteniškemu klubu oblikovali dve vrsti logotipov in določili tipografijo. Sledila je izdelava celotne vizualne podobe, ki je videti bolj sveža, moderna in privlačna. V eksperimentalnem delu je prikazan postopek izdelave celostne grafične podobe športnega kluba NTK Arrigoni Izola, v rezultatih pa so končni izdelki z razlago. Oblikovan je na igriv in privlačen način. Namenjen je tako otrokom kot tudi odraslim. Celostna grafična podoba temelji na promocijskem materialu. Plakati so oblikovani z različnimi barvami in grafiko, ki predstavljajo namizni tenis. Tako lahko vsak ob pogledu na promocijski material s pomočjo grafičnih elementov ve, za kateri šport gre. Priročnik celostne grafične podobe NTK Arrigoni vsebuje tudi pravila uporabe posameznih elementov, tako da bo proces oblikovanja novih izdelkov preprostejši. Celotna vizualna podoba je bila izdelana s pomočjo programske opreme Adobe Illustrator, Adobe Photoshop, Sketch in Figma. The purpose of the diploma thesis was to research and demonstrate how to start designing a corporate identity for NTK Arrigoni Izola. With the new visual image, we wanted to make the club more recognizable. The thesis is divided into theoretical and experimental part and results. The theoretical part deals with the concept of corporate identity, visual elements and graphic elements. It also covers in-depth consideration of graphic elements of corporate identity, especially typography and logos. We learned how to divide typography and what types of logos we distinguish. Based on these findings, we have designed two types of logos for the Table Tennis Club and defined the typography. With the help of these elements, we created a new visual image for the club that looks fresher, modern and attractive. The experimental part shows the process of creating a corporate identity image of the sports club NTK Arrigoni Izola, and the final products with an explanation. The finished product is designed in a playful and attractive way. It is designed for children as well as adults. The corporate identity is built mostly for promotional materials. The posters are designed in different colors and graphics that represent table tennis. When looking at the promotional material, the viewer can identify what sport it is about. The NTK Arrigoni corporate identity guide also contains guidelines on how to use the different elements, making the process of designing new products easier. The entire visual image was created using Adobe Illustrator, Adobe Photoshop, Sketch and Figma.

Diplomsko delo opisuje izdelavo celostne grafične podobe, ki je bila izdelana za smučarsko društvo Panda Skiing. Teoretični del obsega pregled pojma celostne grafične podobe ter elementov, ki so povezani s samim načrtovanjem. Osredotočili smo se zlasti na elemente, ki so pri našem načrtovanju najbolj izstopali, in sicer na tipografijo, barve, lik, simbol in logotip. Drugi del obsega predstavitev športnega društva in analizo njihove konkurence na slovenskem trgu. V sklopu eksperimentalnega dela smo ustvarili spletno anketo, s pomočjo katere smo pridobili uporabne informacije pri nadaljnji postavitvi promocijskega materiala. V praktičnem delu diplomske naloge je bil naš izziv načrtovanje nove grafične podobe športnega društva Panda Skiing. Pri tem smo bili osredotočeni na preoblikovanje logotipa in simbola. Lotili smo se tudi izdelave dveh animacij, ki bodo uporabnike še bolj prepričale k včlanitvi v samo društvo. Ker podjetje za komunikacijo uporablja tudi dopisne papirje, kuverte in druga komunikacijska sredstva, smo izdelali tudi nekaj primerov aplikacij logotipa na promocijski material. Naš končni izdelek je priložen priročnik celostne grafične podobe, ki bo v prihodnje v pomoč podjetju pri oblikovanju celostne grafične podobe in CD s končnima animacijama. The diploma thesis describes the production of a corporate visual identity. It was designed for the Ski club Panda Skiing. The theoretical part includes an overview of the concept of a corporate visual identity and elements that are related to planning. That was typography, colors, characters, and the term symbol and logotype. The research part includes the presentation of the sports clubs and the analysis of their competition on the Slovenian market. In the experimental part, the survey helped us with getting quallity informations. In the practical part of the diploma thesis, our challenge was to design a new logotype of the sports club Panda Skiing. Our focus was on designing the final look of the logotype and symbol. There were also two animations made. Since Panda Skiing uses a wide variety of promotional items such as business cards, leaflets, posters, animations as well as clothing, the diploma thesis presents some examples of the usage of the logo on various products. There is also included a manual about corporate visual identity. It will help the company in the future with the proper use of its corporate visual identity.

Diplomsko delo obsega potek izdelave celostne grafične podobe za podjetje MedAdria d. o. o. Podjetje do sedaj še nima celostne grafične podobe, le-ta pa je potrebna za prepoznavnost na trgu. V teoretičnem delu je predstavljena opredelitev pojma celostna grafična podoba. Diplomska naloga se osredotoča na elemente celostne grafične podobe kot so barvna shema, tipografija, logotip ter ostale dele celostne grafične podobe (vizitka, dopisni list ipd.). V eksperimentalnem delu so navedeni materiali in metode s katerimi je izdelana celostna grafična podoba, izdelana pa je bila tudi spletna anketa za preverjanje ustreznosti celostne grafične podobe – pridobitev subjektivnega mnenja anketirancev. Za preverjanje celostne grafične podobe smo uporabili tudi napravo za sledenje očesnim premikom – objektivno mnenje anketirancev. Pisno in slikovno so izdelki predstavljeni v poglavju rezultati in razprava. The diploma thesis includes the production of a visual corporate identity for the company MedAdria, d. o. o. To this date, the company does not yet have a visual corporate identity, which is needed for market recognition and visibility. In the theoretical part the term visual corporate identity is presented. The diploma thesis focuses on elements, such as color scheme, typography, logo and other parts of visual corporate identity (business card, correspondence list, etc.) In the experimental part, the materials and methods used to produce a visual corporate identity are presented, as well an online survey for checking the appropriateness of the visual corporate identity – obtaining the subjective opinion of the participants. To check the visual corporate identity we also used an eye tracking device – obtaining the objective opinion of participants. The products of the diploma thesis are presented in the chapter »Rezultati in razprava« (Results and discussion) in writing and in picture.

Prvi stik organizacije z njeno ciljno publiko je običajno prek njene celostne grafične podobe. Je prvi kontakt, ki odloča, ali se bo potrošnik odločil za to organizacijo ali pa jo bo spregledal. V poplavi informacij mora celostna grafična podoba najprej povzemati ključne točke, na katerih organizacija stoji, poleg tega pa mora biti vizualno privlačna in drugačna. Diplomsko nalogo smo razdelili na tri dele. Prvi teoretično opisuje in povezuje smernice pri oblikovanju celostne grafične podobe. Združuje znanja iz marketinškega in oblikovalskega področja. V eksperimentalnem delu smo opredelili problem in na podlagi teoretičnega dela pripravili vse potrebno za oblikovanje. Zadnji, tretji del, je sestavljen iz grafičnih rešitev, ki smo jih ustvarili in iz rezultatov spletne ankete in raziskave, narejene s pomočjo sledenja očesnim premikom o primernosti ustvarjenih grafik za uporabo na državnem prvenstvu. Na podlagi tega smo lahko primerjali subjektivne rezultate iz vprašalnikov z objektivnimi podatki o sledenju pogleda anketirancev. The first contact of an organisation with its target audience is usually through its corporate visual identity. It is the first contact, which decides, whether a consumer decides for this organisation or overlooks it. In the flood of information, the corporate visual identity must first summarise the key aspects, on which the organisation is based, then also be visually appealing and different. We split the diploma dissertation into three parts. The first one theoretically describes and connects guidelines in the design of a corporate visual identity. It unites knowledge from marketing and design fields. In the experimental part, we defined the problem and set all the parameters for designing visual identity based on theoretical part of the thesis. The final, third part consists of created graphic results and results of an online survey and survey carried out by eye tracking technology, about the suitability of created visuals for the use at the national championship. Based on this, we could compare subjective results from questionnaires with objective data on the tracking of the looks of surveyed individuals.

V diplomskem delu smo oblikovali prenovljeno celostno grafično podobo podjetja Gorenje GAIO, d. o. o., ki deluje na področju izdelave industrijske opreme in njene avtomatizacije že od leta 2010, ko ga je ustanovilo podjetje Gorenje, d. d. Prenova je bila nujno potrebna, saj smo s svežim izgledom prikazali novo obdobje poslovanja. V teoretičnem delu smo opisali celostno grafično podobo, njen nastanek in delovanje. Osredotočili smo se na referenčni trikotnik, ki prikazuje odnose med realno identiteto organizacije, njeno podobo in identitetnim sistemom. Opisali smo strateške opredelitve – poslanstvo, želeno identiteto in filozofijo. Definirali smo tudi logotip ter predstavili smernice grafičnega oblikovanja spletne strani in kataloga. Omenili smo tudi pravila pri izbiri tipografije ter razlike med prikazanimi barvami na zaslonu računalnika in tiskanimi barvami na končnem izdelku. V eksperimentalnem delu smo predstavili podjetje Gorenje GAIO, d. o. o., njegovo poslanstvo, želeno identiteto in strateške cilje. Na podlagi želja vodstva in trenutnih oblikovalskih trendov smo skicirali osnovno idejo, izbrali paleto barv in tipografijo. Najprej smo prenovili logotip, ki smo vključili na spletno stran, v katalog in na službene avtomobile. Vse smo upodobili v digitalni obliki, v programih Adobe Photoshop, Adobe InDesign, Adobe Illustrator in programu za izdelavo spletni strani Wix.com. Končni oblikovani izdelki so dodani v prilogah. In this diploma thesis we designed a renovated corporate identity for Gorenje GAIO, Ltd. company, which has been in the field of manufacturing industrial equipment and its automation, since Gorenje, PLC company established it in 2010. The renovation was absolutely necessary, because we presented the arrival of a new managing director with a fresh new look. Theoretical part contains the description of corporate identity, its formation and operation. We focused on the reference triangle, which shows the relationship between real identity, image and identity system of the organization. We described strategy – mission, vision and philosophy of the organization. We defined logotype and presented the guidelines of graphic design for a website and catalog. We also mentioned the rules for picking the right typography and the differences between colors on a computer screen and printed colors on a final product. Experimental part contains a presentation of Gorenje GAIO, Ltd. company, its mission, vision and strategic goals. We sketched the basic idea based on the managing director’s wishes and current design trends, chose a color palette and typography. We renovated the logotype first and then included it in the website, catalog and business car stickers. We digitally designed everything in Adobe Photoshop, Adobe InDesign, Adobe Illustrator programs and website builder Wix.com. We added the final products to attachments.

Dandanes se ljudje vedno bolj zavedajo pomena naravnih bogastev, ki bogatijo in oblikujejo naš življenjski prostor. Kozjanski regijski park se ponaša z bogato kulturno in naravno dediščino, ki si jo je vredno ogledati v živo. Na stopnjo obiskanosti in ozaveščenosti o teh naravnih bogastvih pomembno vpliva grafična podoba parka, saj preko nje odraža svojo identiteto, strategije in vizijo ter tako privablja in komunicira s svojimi potencialnimi obiskovalci zunaj svojih meja. Namen diplomskega dela je bilo preučiti oz. oceniti obstoječo celostno grafično podobo (CGP) parka, barvne kombinacije in tipografijo obstoječega logotipa ter prenoviti obstoječo tiskovino zloženke za Grusko jamo, učnih delovnih listov za naravoslovne dni ter informativno gradivo za naravoslovne tabore (plakat). V teoretičnem delu diplomske naloge smo definirali pojem celostne grafične podobe in njen glavni element (logotip). Podrobneje smo raziskali področje tipografije in v povezavi z njo čitljivost ter berljivost. Opredelili smo tudi pomen barv pri oblikovanju. V eksperimentalnem delu smo izvedli prenovo obstoječih tiskovin parka v Adobovih programih ter nato z metodo sledenje očesnim premikom preverili uspešnost te prenove. Obstoječo celostno grafično podobo (CGP) parka, barvne kombinacije logotipov in pripadajočo tipografijo (z logotipom ali brez) smo prav tako testirali z metodo sledenja očesnim premikom. Z anketnim vprašalnikom smo pridobili podatke o splošni razgledanosti ljudi o regijskih parkih in poleg tega še subjektivne rezultate o barvnih kombinacijah logotipov in pripadajoče tipografije. S pomočjo ankete smo prišli do zaključkov, da so regijski parki obiskani parki – najbolj Regijski park Škocjanske jame. Toda najbolj prepoznaven logotip parkov je logotip Kozjanskega regijskega parka. Rezultati o barvnih kombinacijah logotipov in pripadajoče tipografije so bili neuporabni, zato smo to v nadaljevanju preverjali z objektivno metodo, sledenjem očesnim premikom. Rezultati metode sledenje očesnim premikom so pokazali pozitivne rezultate prenovljenih tiskovin. Pri testiranju pisav brez logotipa so testiranci izbrali pisavo na podlagi črk j in z. Rezultati testiranja določene barvne kombinacije logotipa z različno pripadajočo tipografijo so pokazali, da barva logotipa ne vpliva na izbor tipografije. Pri testiranju različnih barvnih serij logotipov so bili med odgovori največkrat izbrani tisti, ki so pritegnili največjo interesno pozornost testirančevih oči. Nowadays, people are increasingly more aware of natural resources which enrich and form our living space. Kozjansko Regional Park boasts with rich cultural and natural heritage which is worth to see live. Graphic identity of the park importantly influences the level of visits and awareness of these natural riches. Through it, the park reflects its identity, strategies, and vision and thus attracts and communicates with its potential visitors outside of its boundaries. The purpose of the bachelor’s thesis was to study and evaluate the existing integral graphic identity (IGI) of the park, color combinations, and the typography of the existing logotype, as well as to renovate the existing printed matter for the Gruska Cave, the learning worksheets for natural science days, and the information materials for natural science camps (the poster). In the theoretical part of the bachelor’s thesis, we defined the concept of the integral graphic identity and its main element (the logotype). In more detail, we researched the field of typography, and legibility and readability respectively. We also defined the significance of colors in designing. In the experimental part, we performed a renovation of the existing printed matters of the park in the Adobe’s programs. Then, we verified the successfulness of the renovation by the eye tracking method. We also tested the existing integral graphic identity (IGI) of the park, color combinations of logotypes, and the corresponding typography (with or without the logotype) by the eye tracking method. By survey questionnaire, we acquired data on general knowledge of people on regional parks, and, in addition, on the subjective results on color combinations of logotypes and the corresponding typographies. We came to conclusions by means of the survey that regional parks are well-visited parks – Škocjan Caves Regional Park is the most visited. However, the most recognizable logotype of the parks is the logotype of Kozjansko Regional Park. The results on color combinations of logotypes and the corresponding typographies were useless. Therefore, in continuation, we made the checks by an objective method, the eye tracking method. The results of the eye tracking method showed some positive results of the renovated printed matters. When testing the scripts without the logotype, the testees chose the script on the basis of the letters j and z. The results of the testing of a certain color combination of the logotype with the various corresponding typography showed that the color of the logotype does not influence the selection of the typography. When testing various color series of the logotypes the selected answers were on most occasions those which attracted the greatest attention of the testee’s eyes.