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Byline: Tim Powell, Technomic Within the foodservice industry, there has been an ongoing battle over the issue of health and wellness. Consumers often indicate they seek 'healthier' items, such as [...]

The article focuses on growing challenge for convenience stores to ensure proper mix of food and beverages for customers. Topics discussed include consumer segmentation through research and surveys, customer mapping, foodservice options for customers, addressing the needs of customers for millennial mothers, professional females and high income consumers, using mapping tools by retailers to analyze and synthesize.

The article discusses the alcohol purchases of millennials and Hispanics every time they visit a convenience-store (c-store). It cites a Technomic survey which reveals that most millennials and Hispanics visit c-stores once a week or more. It notes the propensity of millennials for trying new things and the factors influencing each group when deciding what beer, wine or spirits to buy. The price sensitivity of both groups, at-home drinking, and promotion of on-trend items are also explored.

The article presents the business trends for the convenience store (c-store) foodservices in the U.S. for 2010. It mentions that offerings for breakfast will expand from beverages to hot foods. It stresses that expanded private label will provide foodservice operators a basis of foodservice exclusivity and differentiation. It further notes that c-stores will be remove at the food quality gap with limited-service restaurants.