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This paper is based on research into narratives surrounding the work of (micro)celebrities in Croatia. The analysis comprises written materials dedicated, in various degrees, to different aspects of work as it is performed in Croatian celebrity culture, such as space, time, intensity, character, and value of the work in question; published in newspapers and weeklies or posted on web portals during 2018 and the first half of 2019. Micro-celebrities occupy a special place within celebrity culture, characterized not only by lesser fame and public recognition compared to traditional celebrities, but also by different avenues leading to the acquisition of this particular status.

Prikaz knjige "Nezaposleni u gradu: antropologija rada i neformalne ekonomije" upućuje na važnost autoričinog istraživanja jer se njime pridonosi širenju znanja o fenomenu nezaposlenosti i neformalne ekonomije u Zagrebu i Hrvatskoj. U njemu se ističe i vrijednost odabrane etnografske metode, koja omogućava drukčije, odnosno dublje uvide u povezanost rada i životne svakodnevice ljudi čiju sudbinu autorica stavlja u istraživački fokus.

In this paper attention is given to the mutual synergy between sports, commercials and alcohol. Therefore, we approach the research topic specified in the title with regards to the cultural history of football and beer, the functioning of the commercial industry within consumer culture and the structural practices of consuming football and beer trough which, at specific places and in special occasions, masculinity is performed. This research relies primarily on discourse analysis of football-beer commercials. For the purpose of enriching the insights gained by this method, a semi-structured interview was conducted with a market expert specialized in branding and an autoethnographic approach is present. The central part of the study is based on a corpus of advertisements that were broadcast on national television programs in the last ten years and that have emerged as part of a market designed advertising campaigns for major breweries during the World and European football championships. For the most of them, the common denominator is putting football fans in the forefront, whether in stadiums, bars, town squares or at home. Also, in most cases, they exclusively present male protagonists during their leisure time, united by their passion for football and beer, as well as their desire for relaxed socialization and fun. Apart from gender, the national context is essential, since these commercials usually visually, audibly and textually refer to the national football team of Croatia.