1. Discrete dynamic pricing and application of network revenue management for FlixBus
- Author
-
Simon Laumer, Marcel Freyschmidt, Jesús Martínez-Blanco, Christiane Barz, University of Zurich, and Laumer, Simon
- Subjects
1403 Business and International Management ,Economics and Econometrics ,Revenue management ,Operations research ,Linear programming ,Computer science ,Process (engineering) ,Strategy and Management ,Context (language use) ,2002 Economics and Econometrics ,330 Economics ,10004 Department of Business Administration ,Willingness to pay ,2003 Finance ,Dynamic pricing ,1408 Strategy and Management ,Revenue ,Business and International Management ,Bid price ,Finance - Abstract
We consider a real discrete pricing problem in network revenue management for FlixBus. We improve the company's current pricing policy by an intermediate optimization step using booking limits from standard deterministic linear programs. We pay special attention to computational efficiency. FlixBus' strategic decision to allow for low-cost refunds might encourage large group bookings early in the booking process. In this context, we discuss counter-intuitive findings comparing booking limits with static bid price policies. We investigate the theoretical question whether the standard deterministic linear program for network revenue management does provide an upper bound on the optimal expected revenue if customer's willingness to pay varies over time.
- Published
- 2023
- Full Text
- View/download PDF