51. The New Rhetoric of Justice: Unions, Teachers, and Framing the No Child Left Behind Debate.
- Author
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Goldstein, Rebecca A.
- Subjects
- *
EDUCATION , *SOCIAL justice , *EDUCATION policy ,NO Child Left Behind Act of 2001 - Abstract
This paper illustrates how the media to frames the debate surrounding No Child Left Behind (NCLB-federal education legislation) to enhance its efforts to construct social justice in terms of individual rather than collective needs. Calling for more accountability for teachers and schools, regular testing of students to ensure adequate yearly progress, research-based teaching methods in reading and math, and more choice for parents, NCLB is the culmination of more than 25 years of education and policy debate regarding how best to address bipartisan concerns regarding public education. Examining mass media campaigns, including the use of visual imagery, article structure, and word choice of digitized print media, this paper demonstrates the effective use of the media to frame and reinforce NCLB, while attacking teachers unions and individual teachers. Analysis reveals that framing the debate on an individual level so resonates with the public that even when individuals (or the public in general) are critical of certain aspects of NLCB, they still support NCLB's overall focus. ..PAT.-Unpublished Manuscript [ABSTRACT FROM AUTHOR]
- Published
- 2008