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Every utterance produced by a speaker has its own type and function. However, this research focuses on illocutionary speech acts. This research aims to describe the types and functions of illocutionary speech acts in the conversation between Elon Musk and the moderator at TED Talk 2022 and describe the function of these speech acts. This data is in the form of sentences and clauses in conversations between Elon Musk and Chris Anderson which contain illocutionary acts. The data source was collected through observation methods using transcribing and note-taking techniques by watching and listening to video to know the context. The data is analyzed qualitatively using the theory proposed by Searle to study various types of illocutionary acts, followed by the theory proposed by Leech regarding the functions of illocutionary acts. The data analysis method used in this study is constant comparative or often called the equivalent method. The problems in this research are (1) What speech acts are contained in the conversation between Elon Musk and the moderator and (2) What is the function of each utterance. The results show that there are 4 types of speech acts in the conversation between Elon Musk and the moderator, namely (1) Assertive, (2) Directive, (3) Commissive, and (4) Expressive. Based on the function of illocutionary speech, two functions are obtained, namely (1) Collaborative function and (2) Convival function. The researcher suggests that further research needs to be carried out to understand illocutionary acts in conversation to be able to provide information and it is also necessary to pay attention to the context and situation to understand the meaning. [ABSTRACT FROM AUTHOR]

This article investigates a neglected aspect of charismatic authority: the problem of economic practices of charismatic leaders and their communities. Drawing on Weber's classical theory of charisma, I argue that charismatic communities and their ideologies economically operate on principles of gift and bounty. I demonstrate the value of this analysis on a contemporary case of Elon Musk's charisma and his involvement with the Dogecoin cryptocurrency through Twitter. Through analysis of Musk's performances and his admirers' online activity, I argue that to those who believed in Musk, his involvement constituted either a gift to the community or a bounty-hunter-like feat that further enhanced his charismatic authority. [ABSTRACT FROM AUTHOR]

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Purpose: The contemporary business environment steered by forces of globalization, digitization and automation can only be navigated by a resilient workforce. This requires inculcating self-leadership (SL) traits in individuals, which will allow them to exercise self-direction and self-motivation required to survive high-strain situations. The SL characteristics most significantly reflected by Musk are self-goal setting, authenticity and responsibility. Least evidence was found for positive self-talk and self-cueing. This study aims to add to the repertoire of leadership studies, furnishing important implications for academia and practice. Design/methodology/approach: In this paper, the authors explore the dimensionality of SL through a systematic literature review. The authors also take the case of Elon Musk, one of the most resilient technopreneurs in the contemporary business world, and scrutinize his journey as a self-leader. Findings: The SL characteristics most significantly reflected by Musk are self-goal setting, authenticity and responsibility. Least evidence was found for positive self-talk and self-cueing. This study adds to the repertoire of leadership studies, furnishing important implications for academia and practice. Originality/value: To the best of the authors' knowledge, this is the first paper to explore the controversial Elon Musk's leadership style through the prism of SL. [ABSTRACT FROM AUTHOR]

Employing a critical approach typical of humanities-based research, this article investigates the changing nature of toxic leadership in our digital world. Drawing on the perspective of media ecology, which asserts that the prevailing communication technologies at a given moment create the social conditions that, in turn, condition us, the authors illustrate how the digital logics of publicity, intransigence, impertinence, and impulsivity remake the contours of leadership. Based on a critical case study of Elon Musk's public management of Twitter, which has subsequently been rebranded as "X", it is argued that the four digital logics transform toxic leadership into digital authoritarianism, an unabashed form of authoritarian rule. A concluding section of the essay explores the implications of this evolution for traditional categories of leadership; the importance of attending to communication technologies in leadership research; and the individual, institutional, and social harms of digital authoritarianism. [ABSTRACT FROM AUTHOR]

This paper critically interrogates Elon Musk's celebrity image through an analysis of Musk's appearance in the podcast The Joe Rogan's Experience. It shows that the billionaire's public persona is a constitutive part of his corporate strategy, and introduces the concept of 'celebrity management' to theorise how the affordances of celebrity can be mobilised to create conditions for a company to operate. Combining celebrity studies with critical political economy, Musk's stardom is situated in the context of financialised capitalism, addressing the systemic contradictions contained (and artificially solved) in his image, while also demonstrating that it is tactically deployed to further financialised logics of his companies. [ABSTRACT FROM AUTHOR]

Purpose: Instead of merely adding a socially popular mission to its existing business goals, Tesla's CEO Elon Musk has innovated its operations by working backwards from its mission of saving the planet by making and selling a vast number of electric cars in order to help remove a principal cause of an approaching global environmental disaster. Design/methodology/approach: When Elon Musk became CEO in 2008, Tesla's mission of saving the planet by replacing gasoline-driven cars with electric cars seemed a preposterous overreach. Findings: Tesla is not only making extraordinary progress towards the accomplishment of its mission, but the mission serves as an accelerator of its business generally and its innovations in particular. Practical implications: The example of CEO Musk showing up on the factory floor, and working shoulder to shoulder with the staff in teams and mobs to solve urgent bottleneck issues sets the tone of Tesla's workplace. The overriding preoccupation with accelerating innovation is enabled by modularity in design. Originality/value: A unique study of Tesla's post-Agile management innovations by an expert on Agile teams and practices. [ABSTRACT FROM AUTHOR]

Twitter, one of the most important social media platforms, has been in the headlines regularly since its acquisition by Elon Musk in October 2022. This acquisition has had a strong impact on the employees, functionality, and discourse on Twitter. So far, however, there has been no analysis that examines the perception of the acquisition by the users on the platform itself. For this purpose, in this paper, we use georeferenced Tweets from the US and classify them using a polarity-based sentiment analysis. We find that the number of Tweets about Twitter and Elon Musk has increased significantly, as have negative sentiments on the subject. Using a spatial hot spot analysis, we find distinct centres of discourse, but no clear evidence of their significant change over time. On the West Coast, however, we suspect the first signs of polarisation, which could be an important indication for the future development of discourse on Twitter. [ABSTRACT FROM AUTHOR]

Social media have arisen to become the world's go-to mode of communication in an astonishing fifteen years. In the past few years, social media themselves have been shaken by Donald Trump's use of Twitter, and by deceptive reporting about many crucial aspects of the COVID-19 pandemic. And now, in just the past few months, the Russian invasion of Ukraine has put social media to the test, with an informational war being fought alongside the physical war, and billionaire Elon Musk's attempt to buy Twitter perhaps ending any attempt to limit deceptive posts that jeopardize human lives. This essay examines what is happening. [ABSTRACT FROM AUTHOR]

This article argues that, in promoting Mars colonization, SpaceX founder Elon Musk's marketing strategies effectively tap into powerful and culturally resonant Christian-inflected, otherworldly, apocalyptic millennial tropes embedded in American culture. SpaceX's messaging engages in a second-order appropriation of entwined Christian, colonial, frontierist, and imperialist themes that saturate works of astrocolonial science fiction. Musk and many of his followers are devoted fans of these works and draw inspiration from their endemic romanticized, utopian, space expansionist narratives in order to fuel the project of Mars colonization. In deploying popular marketing techniques, such as "manufactured urgency," "perceived obsolescence," "scarcity marketing," "exploding offers," and "argument dilution," Musk prophetically stresses the existential urgency of planetary exodus. As Mars gets rebranded as "Earth 2.0," the strategic use of apocalyptic "Mars as New Earth" visual and verbal rhetoric activates troubling dynamics that effectively legitimize siphoning off Earth's remaining fragile resources in order to feed the colonial and corporate interests of a technocratic billionaire elite. This article dissects the religio-cultural providential resonances of otherworldly escape and manifest destiny evoked in Mars colonization marketing, while urging public media interventions into that marketing's grossly misleading messaging. [ABSTRACT FROM AUTHOR]