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The article focuses on a decrease in the number of women employed in the Information Technology (IT) industry in Australia. The decline of female participation in the information and communication technology sector can lead to harmful economic consequences. Most industries are linked to the IT sector in one way or the other. The enrolment of women in IT courses has also decreased. INSETS: 'Boring and irrelevant';Role models;Fun and fashion help dispel the geek myth.

The article reports that the unemployment rate in the information and communications technology industry in Australia is at a five-year low of 3.8 percent, according to Australian Computer Society's (ACS) employment survey for 2007. 70 percent of ACS members say that have not experienced any period of unemployment over the past five years.

The article looks at the recovery of the computer and information and communication technology (ICT) services sector in Australia in 2007, as studied by John Houghton of Victoria University's Centre for Strategic Economic Studies. Houghton said that exports of ICT services and equipment have increased despite the continuing ICT trade deficit.