Search

Your search keyword '"Barnes, John W."' showing total 1 results
Start Over Author "Barnes, John W." Topic international relations
1 results on '"Barnes, John W."'

1. Retailing to foreign national consumers in the border zone: The impact of currency devaluation...

Author

Hadjimarcou, John and Barnes, John W.

Subjects
*RETAIL industry management, *INTERNATIONAL relations
Abstract

Investigates the factors that affect how retailers in a border zone manage the elements of the retail trade mix with respect to foreign national consumers. Effects of competition from foreign retailers and currency devaluation on variables of the retail mix; Impact of devaluation perception on the retail competition from foreign retailers.

Published
1998

Catalog

Books, media, physical & digital resources
See catalog results