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What is a library worth? This question has implications for all libraries and the clientele they serve, especially in times of economic uncertainty when libraries often have to justify their existence and demonstrate their worth. One method of assessing this worth is through value propositions, which have been primarily associated with the business sector, wherein an exploratory process is used to discover what customers need from an organization. This article will show how libraries can utilize value proposition strategies to think differently about how their resources and services create value for their respective patron segments. This renewed perspective may encourage librarians to reimagine their purpose, reorganize their focus, and redefine their worth. • Value Propositions as practical solution for articulating a library's worth • Use Value Canvas mapping to align patrons' needs with library resources • Understand library users and what they value • Analyze patron defined needs to foster a strong user-centered learning environment [ABSTRACT FROM AUTHOR]