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1. Drop Them a Postcard: Another Way to Reach Your Patrons.

Author

Cosgrove, John A.

Subjects
*ACADEMIC libraries, *ADVERTISING postcards, *MARKETING strategy, *LIBRARY users, *LIBRARIES, *INFORMATION services
Abstract

In the Lucy Scribner Library at Skidmore College, we have produced 11 different postcards to promote services and collections. We have discovered the advantages as well as the limitations of using postcards as marketing/instructional/informational tools. There have also been some practical lessons to be learned along the way. [ABSTRACT FROM AUTHOR]

Published
2005
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