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This article discusses the Broadway production "The Wedding Singer" in New York City, New York. The production is based on the Adam Sandler motion picture by the same title. Producers of the show are upping ticket sales by tapping into the wedding industry including advertisements with magazines, retailers, and by selling show themed gowns to create awareness of the show.

Profiles Jeffery B. Seller and Kevin McCollum who are shaking up Broadway with their aggressive efforts to fill theater seats and allegedly buy Tony Awards. How they started a policy of offering a limited number of $20 front-row tickets to attract a younger crowd; His insertions of ads into the set of "La Boheme"; Experiments with the airline-style pricing of theater seats; Belief of some that they won the Tony award for best musical for "Avenue Q" after giving parties, gifts and advertising to the voters; Marketing which is vital to the ailing Broadway economy where attendance has been stagnant; Critics who hate to see change and think the marketing efforts are tacky.