12 results on '"Herrewijn, Laura"'
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2. The effectiveness of in-game advertising : the role of ad format, game context and player involvement
3. In-game advertising in fantasy games : the role of thematic congruity
4. In-game advertising in multi-player online role playing games : the effects of customization
5. Getting involved with in-game advertising : the impact of game story and interactivity on in-game advertising effectiveness
6. The relationship between player involvement and immersion : an experimental investigation
7. In-game advertising in context : the impact of social setting and brand type on the processing of in-game advertising
8. The relationship between player involvement and immersion : an experimental investigation
9. Ad exposure while 'in the game' : player involvement, immersion, and in-game advertising effects
10. Play buddies or space invaders? Exploring medium-specific factors and their relation with game genre in the study of attitudes towards in-game advertising
11. Putting brands into play : how player experiences influence the effectiveness of in-game advertising
12. A fun game brings more fame : how digital game experiences influence the effectiveness of in-game advertising
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