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This study explores the ability of parasocial relationships to predict support for political candidates and elected officials. A May 2017 survey of U.S. adults (N = 2,055) included items that reflect traditional approaches to the study of candidate support (e.g., political party identification, policy agreement) along with several batteries of a newly developed political parasocial relationship (PPSR) measure. This study gives primary attention to predicting support for U.S. President Donald J. Trump, but also focuses on Secretary Hillary Clinton and U.S. Speaker of the House Paul Ryan. Parasocial relations prove to be a powerful predictor of Trump-Support, outperforming all other predictors (including past voting behavior). This study also explores what predicts citizen-politician PPSR. Citizens' parasocial relationships with Trump are predicted by general political knowledge (–), 2016 Trump voting (+), support for Trump's policies (+), along with news media exposure (+), and social media following of Trump (+). [ABSTRACT FROM AUTHOR]

Social media are an emerging news source, but questions remain regarding how citizens engage news content in this environment. This study focuses on social media news reception and friending a journalist/news organization as predictors of social media news dissemination. Secondary analysis of 2010 Pew data (N = 1,264) reveals reception and friending to be positive predictors of dissemination, and a reception-by-friending interaction is also evident. Partisanship moderates these relationships such that reception is a stronger predictor of dissemination among partisans, while the friending-dissemination link is evident for nonpartisans only. These results provide novel insights into citizens' social media news experiences. [ABSTRACT FROM AUTHOR]

This essay addresses the need for media effects researchers to decompose their structural equation models. We highlight the importance of studying specific indirect effects within a conditional effects framework and discuss how the lack of analysis of this type of effect in structural equation modeling does not fit well with the discipline's theoretical foundations. We summarize several classes of mediation formulas and make recommendations for the estimation and testing of mediating relationships. Finally, an argument is made that the study of mediation is a necessary but not sufficient condition for better understanding media influence. [ABSTRACT FROM AUTHOR]

This study merges insights from cultivation and uses and gratifications to examine the relationship between environmental concern, five forms of television viewing, and pro-environmental behaviors. This research considers both the direct effects of various forms of television viewing and their potential mediating roles in the relationship between environmental attitudes and behaviors. Analysis of 1999 and 2000 DDB Life Style Study data reveals that television news and nature documentary use are predicted by environmental concern and contribute to pro-environmental behaviors, whereas three forms of entertainment television use are not consistently linked to these variables. Implications for future research are discussed. [ABSTRACT FROM AUTHOR]

This investigation examined the role and influence of print and video communication modalities in inoculation. Inoculation is assumed to be an active cognitive process, and past research has assumed that inoculation treatments function in much the same way in fostering resistance to influence, irrespective of the medium employed to deliver them. The pattern of results indicates that print and video forms do not differ appreciably in their capacity to confer resistance, but they vary considerably in terms of how they promote resistance. Compared to controls, both inoculation approaches effectively generated threat but, contrary to what was predicted, only video elicited significant counterarguing output. In addition, the results confirmed that video treatments employ an alternative mechanism in conferring resistance, one that is based more on source considerations. Video treatments immediately generated positive relational perceptions about the source of the treatments, and they immediately bolstered attitudes. Positive relational perceptions of the source of inoculation treatments were subsequently associated with more negative perceptions of the source of counterattitudinal attacks, and to resistance to the attacks. By contrast, print treatments worked through more cognitive means, eventually inducing resistance, but only after participant exposure to counterattitudinal attacks. [ABSTRACT FROM AUTHOR]

Examines the mass media on civic engagement in the United States. Use of the time displacement hypothesis in testing the effect of television viewing and newspaper reading on social capitalism; Mechanisms by which television influences participation levels; Indicators of group involvement; Trends in the use of newspapers and television.