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(abstrakt) Cílem bakalářské práce Mediální reflexe současných trendů ve stravování je popsání mediálního obrazu čtyř stravovacích stylů (veganství, vitariánství, paleo diety a bezlepkové diety) na příkladu sedmi online médií (iDNES.cz, Novinky.cz, Blesk.cz, Aktuálně.cz, Deník.cz, Lidovky.cz a IHNED.cz), a to v období od května 2014 do května 2016. Výzkum proběhl použitím metod kvantitativní obsahové analýzy a kvalitativní obsahové analýzy. Kvantitativní analýza odpovídá na otázky týkající se tonality mediálních obsahů, komunikace témat v čase a podle médií a tematického zařazení textů i konkrétních trendů ve stravování. Tato analýza je doplněna kvalitativní metodou, která podrobněji popisuje mediální reflexi vybraných trendů ve stravování.

The present thesis deals with the contemporary media image of Škoda Favorit vehicle. The study is based on the journals of that time. The theoretical part is devoted to the historical context, including economic situation and description of media functions, which changed together with political regime. Furthermore, it put us in touch with history of Škoda company, closer also with developing and selling of Škoda Favorit and with the personality of Ing. Petr Hrdlička, CSc., who was in charge of the vehicle development. The second part deals with analysis of the media articles connected to the topic. Work closer elaborates events, which are thematically important, it means the performance of the vehicle in Brno expo, the start of selling the car, the completion of car bodywork development building in Mladá Boleslav, the international performance on Amsterdam motor show, the departure of Ing. Petr Hrdlička, CSc., the joining of the car company with Volkswagen concern, the facelift of the car and the end of the production of Škoda Favorit basic type.

The bachelor thesis looks into mediaimage of the Pilsner Urquell brand in the Czech land during various periods of time; namely in the current democratic Czech Republic in the contrast of the socialist era in years 1965-1989. In the first part the thesis explains the socialist era and the functioning of media in the past including the historic overview of the brand Pilsner Urquell. The second part charts the media interest of the brand Pilsner Urquell, which it examines through the brand-related content analysis in selected national and regional newspapers. In the conclusion the mediaimages which have been detected through the analysis are being compared.

The aim of the thesis is to create the media image of the StarDance... Když hvězdy tančí show in printed media, on the internet and on Česká televize and analyze its impact on the general public. The StarDance show is a global TV franchise broadcast in more than thirty countries around the world. It originated in the United Kingdom as Strictly Come Dancing. Česká televize bought the license and broadcast the first season in 2006. The thesis compares the Czech version of the show with the original British version as well as the Polish one, drawing attention to the differences in the number of episodes and couples, in the way the competition is judged etc. StarDance is an entertaining dance show which follows the competition of couples composed of a celebrity and a professional dancer. The dances which the couples practice are mostly ballroom dances usually taught in dance classes for general public. The media image is closely connected to the public ballroom classes. Its main purpose is to examine whether StarDance has raised awareness of social dance and helped arouse interest in dance classes. The internationally acclaimed show comprises more than just the Saturday live broadcast. Both the show's web pages and its Facebook profile teem with commentaries, interviews and picture. Chapter 3 StarDance...

The Bachelor thesis on "Media image of the wedding of Prince William and Kate Middleton in the chosen Czech dailies" is aimed at finding out how the royal wedding was presented to the readers of the three most read Czech daily newspapers, which are Blesk, Mladá fronta DNES and Právo, the further description of the selected Czech newspapers is also the part of the thesis together with the brief profile of the Czech mass media background. As the elaborated part of the wedding was taken the period before the wedding ceremony (15. - 29. April 2011) and two weeks after the wedding (30. April - 14. May 2011). The analysis itself, which is based on combination of quantitative and qualitative methods, precedes the theoretical introduction to the basic field terminology which is connected with the content of the thesis and brief account of the details about the royal wedding, such as biographical facts about the fiancé/newly-weds, mass media view on the wedding arrangements and the wedding day. The observed mass media view is then summarized into constituent parts after each observed sequence that is subsequently concluded in the end of the thesis.

The aim of the thesis "The media image of farmers' markets" is to describe the development of the media image of Prague farmers' markets, as presented by MF DNES in 2010 and the first half of 2011. The research was carried out using a combination of quantitative and qualitative analysis and of a survey among the market shoppers. The result is a comparison of the three analyzed periods and focuses on an evaluation of the phenomenon of farmers' markets and presentation of the problems that accompanied them. The analysis showed that the media image in 2010 was uncritical. Articles about farmers' markets were distinctly favorable, showing only positive feedback. Markets were also associated with policies of the respective Prague districts, which were given credit for establishing them. Although the daily began to report on problems of the markets in the first half of 2011, survey among the shoppers showed that negative messages did not affected their shopping behavior and confidence in markets.