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1. Relation client : le papier et le numérique sont-ils substituables ?

Author

Mahé, Anthony

Subjects
PRINT materials, DIGITAL media
Abstract

The article reports on a recent study by the firm Eranos for postal service La Poste that distinguishes 13 effects of reception of the messages according to whether they were diffused via the paper or the digital medium.

Published
2019

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Books, media, physical & digital resources
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