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Against the background of increasingly mature mobile internet eco-system, internet companies have been continuing pursuing the innovation of internet applications. The action has brought about not only more clicks from the netizens but also gave rise to mounting network burden. Telecom service providers are now faced with the dual pressure from both the soaring broadband building and maintenance costs as well as the declining traditional operating revenues. They wish to find a way to abolish the previous unified pricing model and shift it into the differential charging model by offering graded data flow services. Consequently, the controversy over “net neutrality” has been aroused in the whole society. In this article we analyze the optimum prices in different stages of the internet eco-system, and establish two-sided market model for further research.

In recent years, countries all over the world consider the future internet as the country’s strategic development directions, so projects about future internet have been launched by these countries. Load balancing algorithms and job allocations are main research problems in areas of resource management of future internet. In this paper, we introduce a load balancing model for future internet. We formulate the static load balancing problem in the model proposed above as noncooperative game among users and cooperative game among processors. Based on this model, we derive a load balancing algorithm for computing center. Finally, we execute the algorithm presented in this paper with another three algorithms for comparison purpose. The advantages of our algorithm are better scalability to the model, improving system performance, and low cost on maintaining system information.

With the 3G explosive growth, telecom operators pay more and more attention to traffic management. Based on the key elements analysis of traffic operation, the paper proposes the ATNE model of traffic management, which content four key element "application, terminal, network, experience", and it can provide valuable reference of traffic management strategy.

With the approaching of Mobile Internet period, M-Business has been developing with a brilliant future, driving the industry developing and seizing the opportunity are the common aspiration of all participants. This paper deeply analysed M-Business value chain, extracted the key nodes of this chain as Mobile Operators, Content and Service Providers, Mobile Portals and Government. Finally, this paper gave some advice about the development of M-Business.

Aiming at research in mobile phone software supermarket, this paper introduced the definition and industrial chain of mobile phone software supermarket, as well as the comparison between mobile phone software supermarket, physical commodity supermarket and internet supermarket. More importantly, based on the analysis of consumer market and supply market, modeling in game theory was used to demonstrate the choices of each player involved. Last but not least, suggestion on business model was given for platform provider.

With the development of network technology and the increasing popularity of the network, the Internet Word-of-Mouth is gradually replacing its traditional counterpart. People increasingly prefer to collect product information using the network exchange in order to make consumption decisions. Involvement theory plays an important role in the theory of consumer behavior; it explains why people sometimes did not follow the rational model-information collection, screening, and assessment to do purchase decision. Researching the role of involvement to IWOM is significant to the development of marketing theory and effective marketing communications. This paper regards college students as survey subjects, focuses on the impact of variables of involvement to IWOM, and conducts the demonstration to get conclusions so as to recommend appropriate management recommendations to help the corporation better carry out the publicity and marketing of product.

With the development of Internet, the concept of Web2.0, which kernel is personalization and active participation, has popularized gradually. Common consumers can product all kinds of digital products and upload on Internet. The boundary between producers and consumers are becoming obscure. Therefore, the value chain of electronic commerce, which originally starts with producers and ends with consumers, is bending progressively to become a loop of value system. Based on the actualities of electronic commerce, this paper innovatively puts forward a value loop model of it, which is helpful to forecast and analyze the trend of Internet electronic commerce.

3G has already been put into business, but the killer application of M-commerce has not been found out. The root cause is because the value transfer system of M-commerce has not been thoroughly researched or analyzed. Through a series of empirical study, this paper points out that the value loop in E-commerce is right the key problem of killer application in mobile value-added service. Accordingly we established a related model and gave the critical factors and methods for creating the M-commerce value loop; they are referable for the development of M-commerce.