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This paper introduces the first index for the market diversification of tourist arrivals. Using this new index, we revisit the tourism-growth nexus for eight countries in the Mediterranean region: Egypt, France, Greece, Italy, Morocco, Spain, Tunisia, and Turkey. For this purpose, we run the individual Granger and the panel data non-Granger causality tests for the period from 1995 to 2014. We find the causality from market diversification to economic growth in Egypt and Greece and observe the causality from economic growth to market diversification in France, Morocco, and Turkey. We also find bidirectional causality in Italy, Spain, and Tunisia. [ABSTRACT FROM AUTHOR]

The research aim of this article is to investigate the relationship among tourists' utilitarian needs, non-utilitarian needs, destination image, and personality of Mykonos Island. The research objectives of this article are twofold: (i) to investigate Mykonos tourists' utilitarian and non-utilitarian needs; and (ii) to examine the degree to which the destination image and personality of Mykonos affect visitors' behavior and to determine whether this influence can be strengthened. Data are collected on the basis of a structured questionnaire. The research results show that destination image and personality have a direct and positive effect on each other and on tourists' utilitarian and non-utilitarian needs. There is no study until now that investigates the notions of utilitarian and non-utilitarian needs of tourists, in terms of destination image and personality of a holiday destination, during the current economic crisis. [ABSTRACT FROM PUBLISHER]

This paper explores and evaluates the structure of the cognitive component of tourism destination image. The empirical study is operationalized in a sun-and-sand tourism destination of a Greek region. Given the reported multidimensionality of the construct, and the critic on the psychometric properties of previously defined scales measuring tourism destination image, this study examines the applicability of a new scale and provides empirical evidence to propose an alternative component structure for the formation of cognitive tourism destination image. Our analysis suggests four image dimensions: (1) must-be conditions (2) attractive conditions, (3) appealing activities, and (4) natural environment. Implications are discussed. [ABSTRACT FROM AUTHOR]

The article presents a direct comparison of destination image based on representative sample and empirical research of British first time visitors to the island of Corfu, Greece. The sample members were provided two questions, one at their arrival and before the departure. The study showed the pragmatic dimensions, indicated the priorities for management and marketing actions and recommended through comparison of a new kind of image.