1. Celebrating failure: a path towards opening up disciplinary debate.
- Author
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Preece, Chloe, Cappellini, Benedetta, and Larsen, Gretchen
- Subjects
FAILURE (Psychology) ,WOMEN chief executive officers ,BUSINESS success ,WORK environment ,WOMEN executives ,BUSINESSPEOPLE - Abstract
Marketing Theory, 21 (2), 277 - 286. https://doi.org/10.1177/1470593121992539 29 Kravets, O., Preece, C., & Maclaran, P. (2020). Editorial: Troubled times demand heroes: Heroic marketing and marketing heroes. The acquisition of Twitter by Elon Musk was welcomed with an even mix of horror and excitement. Moving beyond understanding vulnerability as a researcher's failure, Steadman reveals how memories and unexpected futures can trigger a researcher's vulnerability during fieldwork. [Extracted from the article]
- Published
- 2023
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