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The article discusses the Qatari government's Aspire Football Dreams program, a soccer scouting and training initiative in which many African players were scouted to be trained at Qatari academies, highlighting Qatar's placement of its Aspire Academy players with the K.A.S. Eupen professional soccer team in Belgium after purchasing the team. Topics addressed include Qatar's efforts to improve its national reputation in soccer, as well as the reception of the African players amongst Eupen fans.

The article discusses Qatar's efforts to establish a respectable national soccer program leading up to the country's hosting of the 2022 FIFA World Cup soccer tournament. Topics addressed include Qatar's efforts to import and train talented young players from Africa, Qatari royal family member Sheikh Jassim bin Hamad al-Thani's support of soccer, as well as Qatar's Aspire Africa (Aspire Football Dreams) international talent search initiative.