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Discusses the launch of the Palio automobile from Fiat in Brazil. The history of Fiat's decision to market a so-called third-world car; The excellent performance of sales; Comparison to the troubles that Ford had with the Brazilian sales of its Fiesta; The major investment Fiat has made in the success of the Palio; Financial data; Analysis.

The article reports on a program launched by Fiat Brazil in August 2009 which asked customers to submit ideas on a blog or via Twitter that will be used to design the concept car dubbed Fiat Mio in 2010. According to the company's marketing director in Brazil, João Batista Ciaco, the program is a way to understand the relationship between the consumer and the product. The company has introduced a consumer-driven concept car in 2006 to celebrate its 30th anniversary in Brazil. The company also clarified that the Mio is not a marketing campaign.

The author reports that Fiat Automobiles SpA is using information that it receives from customers through its website to design the automobile Fiat Mio. Topics discussed in the article include the number of ideas that have been submitted by customers, the reasons why the Mio is being created in Brazil and questions that Fiat posed on its website regarding the building of the car.