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Focuses on the advertising industry in the Central Valley of California. Formula for determining allocation of media expenditures; Communication brief; Measures of success; Client relationship processes; Patterns of media buys in specific industries; Public relations campaigns; Marketing strategies; Interest in the Internet for exposure and sales.

The article presents a corporate profile for KSL Media Inc., a privately owned, independent and entrepreneurial-spirited media planning and buying company based in California. It states that the company was founded in 1981 and it offers media planning and buying separate from creative services. It mentions that it has a mission of helping clients acquire and retain their best customers.

The article presents a corporate profile for Icon Media Direct, a company specializing in campaign management, media planning & buying and return-on-investment (ROI) in Los Angeles, California. Nancy Lazkani, founder of Icon Media Direct, states that it has a common vision to be innovative and creative as they construct the most strategic and comprehensive media plans possible for the clients. She mentions that the agency bring responsiveness, commitment and passion to every campaign.

Focuses on the impact of billing changes on advertising agencies in San Diego, California. Increase in the advertising revenue of radio and television stations; Effect of the stiff competition from media buying services willing to rebate commissions to their clients on full-time service agencies; Competition between advertising agencies and media outlets which cater to advertisers by doing creative work as part of the placement fee.

Reports the media biddings offered by Keen Eye International based in San Diego, California. Aim of repositioning the company in the media buying industry; Clients of the company; Plan of auditing the performance of winners.

Reports the accusations of Carat USA company to the state of California for allowing the Ground Zero company to take sole control of the media buying. Amount of the anti-smoking account; Violations of the Ground Zero on the media buying requirements of the state; Assessment on the security of contracts.

Reports development in media and marketing in San Diego, California. Rating of KOGO-AM radio station in the general San Diego market; Offers of advertising firm, Vibrobertson, on a paid day off to their employees; Establishment of a public relations firm by David de Pinto.

Reports the reduction of the media buying and planning review of weight-loss company Jenny Craig in Los Angeles, California. Factors influencing Jenny to resort to the reduction; Impact of the move on the income of the business; Consequences of the reduction.

Profiles Mark Stephens, director of media services for San Francisco, California-based media buying services company Lot21 Productions. Career background; Contributions made to the company; Growth and expansion plans for the business.

Interviews Cathleen Campe, senior vice president and director of regional spot broadcast for Los Angeles, California-based media buying services company Rubin Postaer and Associates. Challenges faced in the present; Strategies to be implemented in 2001; Innovative purchases made in 2001.

Reports on the assignment of Universal Studios' multimillion-dollar spot broadcast buying business to DDB Needham Los Angeles in California. Incumbent media management firm; Relationship of DDB with Universal; Reason for the move to DDB; Total billings of DDB in the six months prior to the Universal deal.

Introduces San Francisco, California-based SmartAge's Media Buyer, a media buying service that will help small businesses with limited online advertising budgets purchase banners and keywords on several Web sites. Web-building and electronic commerce enabling applications offered by SmartAge; Remarks by Bill Lohse, president and chief executive of SmartAge; Premium paid by advertisers.

Highlights the efforts of media service organizations to develop cable advertisements targeting specific groups in California as of February 2004. Measure taken by Adelphia Media Services to target the Hispanic population in Los Angeles; Factor which severely impacted Time Warner's outlet in San Diego; Forecast on the first quarter 2004 local ad revenue of Adlink.

Offers a look at the cities which offer the ten strongest media markets in the United States. Why San Francisco is first in generating gross media advertisement revenue per household; How advertisement revenue per household is determined by Nielsen; Details regarding radio consolidation and the number of newspapers sold.

The article reports on Hollywood film production companies that are seeking advertising agencies for their media-planning and buying accounts in December 1992. The companies include Metro-Goldwyn-Mayer Studios Inc., Savoy Pictures Entertainment Inc. and Gramercy Pictures. Advertising agencies mostly from Southern California are pitching for the accounts. Film production accounts are seen in the industry as high-prestige accounts that have notoriously low returns.

This article reports on the move of Nestle USA Inc. to consolidate its entire media buying account at advertising agency McCann-Erickson Worldwide. McCann will manage the account through a formed unit, Comcord Group, expected to be based in Los Angeles, California. The move represents a dramatic shift in media buying to the West from the East Coast. McCann's importance as a creative agency for Nestle has grown and that was part of the reason for choosing it for media buying. The decision to go with one agency was affected by the company's intent to become a leader in multimedia buys that link print and broadcast properties.

The article reports that the Entertainment Software Association (ESA) has moved its E3 tradeshow back to the Los Angeles Convention Center in Los Angeles, California. ESA will hold the 2008 E3 Media & Business Summit on July 15-17, 2008. The event will focus hon the business side of the multi-billion dollar videogame industry.

This article presents a brief information related to the advertising industry, as of May 2004. Los Angeles, California-based Petsmart Inc., has named four finalists in the review for the creative portion of its estimated $30 million advertising account, according to Select Resources International. Perceive in Long Beach, California, has declined to defend Real Mex Restaurants' creative and media account, the shop said. The independent shop, which has handled the account since October 2001, will work with the restaurant operator until June 2004.

Presents updates related to marketing as of June 23, 2003. Web-based media rating system designed to rank entertainment products based on language, sexual content and adult themes launched by Common Sense Media Inc., a nonprofit group in San Francisco, California; Expectation that the U.S. Federal Communications Commission will loosen restrictions on media ownership within markets; Amount of money that will be spent by media buyers for commercial time on the six television broadcast networks in the U.S.

Presents news briefs about advertising agencies in Los Angeles, California and Atlanta, Georgia as of October 29, 2001. Search for a media partner by WestWayne; Selection of the Buntin Group by the Tennessee Valley Authority; Information on the negotiations between the Atlanta Journal-Constitution and Austin Kelly Advertising.

The article reports that Ford Motor Co. relocated the North American arms of its Volvo, Jaguar and Land Rover brands to Irvine, California, in 2001. Key issues discussed include the reasons for the relocation and plans by Ford Motor Media to open a media-buying office in Irvine for the advertising accounts of the automobile brands.

Focuses on media buyers expected to log on to the Web site of the Ad Club of Los Angeles in the hope of securing a space for their clients. Donation made to the charity drive of the site during its first year.

This article reports on the plan of Leo Burnett's Starcom Worldwide and Starcom IP to open offices in San Francisco, California in a bid to benefit from the new-media frenzy. Rishad Tobaccowala, president of Starcom IP, will not relocate to San Francisco, although some senior staffers from both Starcom IP and Starcom are expected to make the trek west. Plans call for the office to ramp up to about 25 staffers, and Starcom had been quietly talking to media talent in San Francisco. Besides its media buying capabilities, part of Starcom's pitch these days that marketers have found seductive is its strategic planning abilities.

The article reports that Burbank, California-based WB Television Network has made changes in its media planning and buying team. Kris Coontz has been given the task of handling WB's paid media planning and buying and co-op advertising. Meanwhile, Tracy Cradit was given the responsibility of coordinating the company's co-op ad plans with affiliates.

Offers information on Los Angeles-based media shop Digital Planet. High-profile clients of Digital Planet; Buyout discussions between DP and Box Top/iXL, Los Angeles- and Atlanta-based media agency; Brief information about Digital Planet.

The article reports that "Advertising Effectiveness: Making and Measuring Marketing Magic," the first national conference on health-care advertising will be held during November 9-11, 1986 in the Hyatt Embarcadero Hotel, San Francisco. The conference will cover topics like methods and techniques for evaluating agency performance, using research effectively, testing advertisements and creative concepts, effectively using audience segmentation, planning and buying, and measuring return on investment.