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1. "Un momento y ya volvemos": un análisis de contenido de la publicidad infantil en la televisión chilena.

Author

Bravo, Rodrigo Uribe

Subjects
*CONTENT analysis, *CHILDREN in advertising, *TELEVISION & children, *MILITARY strategy, *TELEVISION viewers, DEVELOPED countries
Abstract

This paper reports the largest content analysis yet of television adverts targeted at children in Latin America. Findings show similar patterns to those previously reported from developed countries in terms of amount of advertising, depicted products and persuasive strategies. However, a relevant deficit is evidenced regarding the use of elements facilitating young viewers understanding of commercial messages. [ABSTRACT FROM AUTHOR]

Published
2012

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