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Presents views on guilt felt by survivors of Hurricane Katrina in New Orleans, Louisiana. Speculations which arose after the disaster; Opinion of periodical editor Martha Nelson regarding the aftermath of the terrorist attacks on September 11, 2001; Reaction to marketers who presumed a permanent change in consumer mind-set after the terrorist attacks.

Relates the story of Robbie Vitrano, owner of the advertising agency Trumpet in New Orleans, Louisiana. Description of the city; Manifestation of the city's creative soul into an agency.

This article presents information on the American Association of Advertising Agencies Media Conference at Hilton in New Orleans, Louisiana in 1999. After just six years, the media conference is the association's largest and most profitable. Its success mirrors the rise of media's role in the marketing landscape. Media experts have gone from mid-level managers who toiled in relative obscurity to executives of their own branded businesses. They compete for consolidated global accounts worth hundreds of millions of dollars.