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The aim of the study is to describe the images that accompanied information about the Covid-19 pandemic, vaccination and treatment of the virus in the following digital news media: ABC, Deia, EITB.eus, El Correo, elDiario.es, El Mundo, La Razón, La Vanguardia, Naiz and Público (20202022). A sample of 15,654 single images was studied, of which 15 clusters were identified with Artificial Intelligence techniques, including the algorithm Inception V3. The analysis is based on the combined use of a series of innovative techniques within the field of Communication. This methodology involves a large data set of images, along with the use of AI techniques such as embeddings. We opted for an unsupervised strategy, typical of exploratory and inductive research. Among the results, the identification of different typologies of images used by the medical and health-oriented media, representations of death and of the human drama caused by the pandemic, linked to the more political and economic dimension of the vaccination campaign, stands out. The images analyzed are part of 'political communication': a communication model that seeks and reinforces the relationship between the government and the media, and vice versa, to generate confidence in the management and in the system itself. The diversity of approaches observed is a positive value as it contributes to establish a more multifaceted and richer operational social reality. The media show different preferences when it comes to visually representing the issues, which translates into an unequal distribution of the same. The study has identified the different narratives revealing different uses of emotionally charged images that pose a complex scenario. [ABSTRACT FROM AUTHOR]

Copyright of Cauriensia: Revista Anual de Ciencias Eclesiásticas is the property of Instituto Teologico San Pedro de Alcantara de Caceres and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

The objective was to describe the integration models of information and communication technologies (ICT) in ubiquitous school learning in Compulsory Education Centers in Castilla y León, Spain. The contributions of Cabero and Marín (2017), Quintero and Romero (2018), Coll (2015), Area (2015), among others, were used. The research was projective with documentary design. The content analysis technique was applied, and a category matrix was designed as a recording instrument. It is concluded that techno-pedagogical models are the instrument for planning didactic activities in each phase of ICT integration. [ABSTRACT FROM AUTHOR]

Free radio stations arrived in Spain at the end of the 1970s, heavily influenced by the examples of France and Italy, with the intention of implementing a new communication model and giving a voice to those people and groups that were not represented in the generalist media. The article focuses on their evolution during their first period, between 1976 and 1989, looking at how they expanded throughout the country, what their characteristics were and how they related to the authorities in a context where the legislation did not recognise them. [ABSTRACT FROM AUTHOR]

Cancer hospitals manage social media platforms in a professional way to improve their relationships with internal and external stakeholders and reinforce their corporate brand. To do so, they need their health professionals to be involved: these professionals become brand ambassadors able to influence society. Nevertheless, they face different challenges: legal issues, new patients' demands, privacy-related matters, or the difficulty of disseminating scientific content. This literature review paper analyzes how cancer hospitals manage their social media platforms to improve their reputation. To do this, we carry out a systematic literature review focused on papers published in the USA and Spain, based on the Salsa framework proposed by Grant and Booth (2009). We then define an online corporate communication model allowing cancer hospitals to improve their reputation through Facebook, Twitter, and YouTube (MedPac Model for Building Cancer Hospital Brands). The paper concludes that this model is useful for cancer hospitals because it prioritizes persons (brand ambassadors) rather than companies, focuses on scientific and emotional content rather than business information, and is based on human values. [ABSTRACT FROM AUTHOR]

This paper explores the current paradigm of the publication culture in Spain, examining the negative and positive forces that shape the dominant dynamics in the production, dissemination and evaluation of scholars' works. Following the intentional sampling of maximum variety, we planned a set of interviews with scholars in the area of communication that represented the heterogeneity of academic ranks, gender, and territories of Spain. The final output consisted of thirty-five semi-structured interviews that took place between May 2018 and May 2019. Scholarship on how researchers and university professors experience publication cultures is abundant, however the national and international studies that address this phenomenon from a holistic approach are practically non-existent. Comprising three actions or systems -production, dissemination and evaluation-, the current publishing culture is depicted as a structure tuned to a set of global-accepted requirements that seem easy to understand and replicate. Under such model, most of the scholars experience discomfort because overproduction is widespread, social transference is rare, and the production and diffusion of scientific works frequently occur at the expense of scholars themselves. The goal seems to be inspired by the cost- and time-effective system of evaluation processes that, despite academics' general opposition, official bodies and university departments have adopted to circumvent the costly task of assessing scientists' outcomes on an individual basis. [ABSTRACT FROM AUTHOR]

In striving for effectiveness these days, sales alone cannot be the single foremost objective. Other factors can contribute to the creation of a virtuous cycle and have an impact on sales. These too should be measured when determining the overall effectiveness of a campaign. In this article we present an analysis of the winning cases in the Effectiveness Awards for commercial communications in Spain from 2010-2018. We will use it to identify the most widely employed communication models and evaluation metrics currently in use when considering the effectiveness of an advertising campaign. To compare and provide professional assessment we have sought out and compiled the opinions of professionals from the advertising sector who have previously sat on the Effectiveness Awards jury. The main objective is to identify and categorise the most effective models of communication currently in use. To this end 280 cases have been analysed from the Effectiveness Awards between 2010 and 2018 and a total of 48 in-depth interviews have been carried out. Among the main results we highlight the superiority of emotional models over rational ones. We found cultural emotion provides the best results though when it comes to gains in efficiency, a correlation of both yields improved averages in business. [ABSTRACT FROM AUTHOR]

Copyright of IDP: Revista de Internet, Derecho y Politica is the property of Universitat Oberta de Catalunya and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Introduction. The study discusses the use of Twitter in politics and its evolution towards a communicative model based more on images than content. Method. This research makes a qualitative analysis that aims images published in the social network Twitter by major Spanish political parties and leaders, during the debate of the State of the Nation held between 24th and 25th February 2015. Results. The data shows a progressive increase in political communication images on Twitter and view their categories. Conclusions. The study states that images are more important than the text itself. In many cases, images are now the main vehicle for political communication. [ABSTRACT FROM AUTHOR]

This article analyses the situation of communication research in Spain. First, a history of the development of communication research is presented. Then the authors describe and analyse the status of research at the beginning of the 21st century and present the opinion of researchers themselves concerning this situation. Subsequently, using the Delphi method, an analysis of the panorama of research in Spain is offered from the perspective of a group of Spanish researchers and lecturers in the field. Finally, the future prospects are discussed for communication theory and research in this European country. In general, this work aims to reflect on the state of communication theory as a social and humanistic science, in those democratic countries from the first world which incorporated the study of communication theory in their universities in the 1970s, based on an observation of the Spanish situation. Consequently, the issues analysed, the epistemological precept and the solutions proposed can be extrapolated to all those zones where the discipline is currently in a complete phase of consolidation, definition and maturity. [ABSTRACT FROM PUBLISHER]

Studies of political and electoral communication usually focus on the strategic dimension of campaigns from a marketing approach. In these studies, public relations and communications are viewed as a set of techniques that serve political parties and other actors of the political scene, concentrated on media relations. This instrumental perspective is not in keeping with the structural dimension of organizational communication in the activity of political actors: political parties, pressure groups, and political leaders. From this point of view, during managing periods of governance and during electoral campaigns, the most applied communication form by political parties is structured in accordance with the major communication models founded by public relations theorist James E. Grunig: the press agent model, the public information model, the two-way asymmetrical model, and the two-way symmetrical model. This research shows the applicability of these models and its links with the roles of in-house political communicators in Spain according to the results of a quantitative survey focused on inside professionals who provide communicational services for the seven main political parties in this country. [ABSTRACT FROM AUTHOR]