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At $22.66 billion for 2009, Internet advertising revenue was down 3.4% from the previous year. But fourth-quarter online ad revenue for 2009 was up 2.6% from that of the fourth [...]

Online display and video advertising drives users to visit a brand's website and raises the number of search queries for the brand, according to research by ComScore and online video [...]

Ask any interactive shop to build a campaign and you'll likely get a digital centerpiece that costs a small fortune, such as a mobile app for iPhones or a team [...]

Go big or go home. That appears to be the pay TV industry's current mantra, as distributors and suppliers face the realities of a consolidating business that is also being [...]

While overall U.S. Internet ad spending dropped by 5.3% to $10.9 billion from the first half of 2008 to the first half of 2009, e-mail ad spending became even more [...]

Byline: Stuart Elliott For the first time since the dot-com bust, online advertising has fallen for two quarters in a row. To view this article at nytimes.com, click here: [...]

Byline: JACK NEFF E-commerce has never reached even 1% of Procter & Gamble Co.'s sales, but now the company is looking to increase that share more than fivefold as it [...]

Early results of studies conducted by comScore, Inc., in partnership with Cincinnati-based dunnhumbyUSA, on the effectiveness of online advertising in building retail sales of consumer packaged goods brands show that [...]

Interactive advertising is responsible for $300 billion of economic activity in America and represents 2.1% of the total U.S. gross domestic product, according to a study released last week by [...]

Is Google quaking in the face of more competition? Is the Microsoft chief executive, Steve Ballmer, a shameless fan of the saccharine US comedy Friends, or did his microwave go [...]

Have newspaper Web sites turned the corner with local online ad spending? A new report from Borrell Associations found that for the first time since the research firm started tracking [...]

Suffering from declining advertising sales for both its print and online products, Sacramento-based McClatchy Company posted a wider than expected first quarter loss of $37.7 million, the company reported on [...]

Figures showing a rise in the value of online advertising were outdated even before publication; now the focus is on value before the final click Last week saw the publication […]

Despite the global economic downturn, adspend in Australia rose 3.7 per cent in 2008, according to research by the Commercial Economic Advisory Service of Australia. Online advertising enjoyed a notable [...]

Online adspend rose to pounds 3.4bn in 2008, a 17.1% like-for-like increase on 2007, according to a bi-annual online study from the IAB and PricewaterhouseCoopers. Total UK adspend fell by [...]

NEW YORK -- Broadcast TV stations reached the $1 billion revenue mark in online advertising sales for the first time in 2008, a 36 percent rise over 2007. And while [...]

U.S. Internet advertising revenue climbed in the fourth quarter in spite of the poor economy, but the growth rate was sluggish compared to previous years, according to an analysis released [...]

GateHouse Media reported that revenue in 2008 grew 17.9% to $683.1 million due mainly to acquisitions. On a same-store basis, revenue at the company dropped 5.7% to $698.5 million in [...]

Researchers have forecast a 50 per cent drop in UK online advertising spend growth this year, due to the current economic downturn. The report, by the market research company eMarketer, [...]

Worldwide mobile advertising requests grew 13.8 percent from month to month to 5.8 billion according to mobile advertising marketplace AdMob's October 2008 Mobile Metrics Report, which pulls together monthly handset [...]

Byline: Ken Magill American consumers apparently didn't just hop in their cars and go shopping on Black Friday to get a respite from the annual too-much-family-togetherness that happens for many [...]

Digital advertising carries 'a lot less risk' than costly TV ads, according to Orange brand director Justin Billingsley. Speaking at the annual IAB Engage conference, held last week, Billingsley made [...]

Advertisers have spent a record dollars 450 million on online advertising in Australia in the third quarter of this year, according to new figures from the Interactive Advertising Bureau Australia. [...]

Online adspend increased by 21 per cent to pounds 1.68 billon in the first half of 2008, according to figures from the Internet Advertising Bureau, just over half the rate [...]

New research from Break Media, an Internet entertainment community for men, and video ad delivery platform Panache sheds light on the effectiveness of four in-stream video advertising formats established by [...]

Change in the online space is inevitable and marketers have to keep pace with that change. The internet will overtake television as the biggest advertising medium in the UK this […]

CHICAGO -- Newspaper-owned Web sites are taking in the biggest -- albeit shrinking -- share of online local ad revenue that continues to grow at an astounding rate, a new [...]

Newspapers - embracing the rapid expansion of online video - are challenging television stations as advertisers rapidly move online. Last year, newspapers captured 26 percent of local online video advertising [...]

Gawker Media had more than 300% growth in RSS ad revenue in the first quarter. That's according to RSS ad provider Pheedo in an announcement today. A recent study by [...]

LOS ANGELES -- As many as seven agencies are meeting with Mitsubishi Motors North America this week in pursuit of the automaker's creative business, according to sources. ?Among the shops [...]

Byline: KATE MADDOX As b-to-b advertisers seek effective ways to communicate with customers and prospects in a challenging business environment, they plan to increase spending on newer interactive formats, including [...]

Byline: CAROL KROL Paid search marketing remains a juggernaut, on track to comprise 40% of all U.S. online advertising spending, far ahead of display ads, rich media and video, and [...]

Market share trends Paid search advertising is expected to total $15.5 billion in 2008, up 31.9% over last year. Source: eMarketer, January 2007 More than 10 billion searches were conducted [...]

Ad spending this year Online ad spending is expected to reach $25.8 billion this year, up 23% over last year. Spending will be driven largely by paid search engine advertising, [...]

Economic downturn be damned. Local online advertising is forecasted to jump 48% to $12.6 billion next year, according to a new report from Borrell Associates. Though the report delivers some [...]

Online ad spend on food and soft drink products, such as McDonald's and Cadbury, accounted for just 0.53% of all media advertising expenditure for that category during 2006. A report […]

Consumers are spending less time with media and businesses are spending more, according to a report released by private equity firm Veronis Suhler Stevenson (VSS). If current trends continue, Internet […]

$1.319billion: Ad dollars spent on streaming-video advertising in 2007 39: The percentage increase in streaming-video ad spending in 2007 2.5 billion: The number of views per month of professional video [...]

Newspapers are losing the most ad dollars to the Internet compared to other media, according to a new report from Wachovia Equity Research. Wachovia Senior Analyst John Janedis and his [...]

Raising a red flag for those who project double digit online ad revenue growth for many, many years, The New York Times on Sunday reports that sales for many advertisers [...]

Newspapers are still the most likely place that folks go to sell something smaller than a house. According to our Leo J. Shapiro and Associates February 2007 national poll of [...]

By the numbers Ad spending on newspaper Web sites rose 31.5% last year to $2.70 billion. Web site spending accounted for 5.4% of all newspaper ad spending in 2006. Source: [...]

By the numbers * Internet advertising revenue for 2006 was estimated at $16.8 billion, a 34% increase from $12.5 billion in 2005. Source: Interactive Advertising Bureau and PricewaterhouseCoopers, BtoB, March [...]

Newspapers are holding their own against the Internet in the battle for help wanted advertising, for now. February's Leo J. Shapiro national survey of 450 consumers finds the percent who [...]

AIRLINE INDUSTRY INFORMATION-(C)1997-2007 M2 COMMUNICATIONS LTD Frontier Airlines (Nasdaq: FRNT) has said that its new interactive marketing campaign to choose 'Denver's Favorite Animal' has led to a 49.5% year-on-year increase [...]