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* Arby's, the roast beef chain operated by Triarc Cos., is gearing up to launch its first national ad campaign in about 15 years, touting a new group of hot [...]

Dallas: Pizza Hut is reinforcing the $70m ([pound]49m) campaign for its new Twisted Crust Pizza with a 500,000-strong e-mail push. The e-mails will go out on April 23, one month [...]

An NBA star in a public park can't help but attract attention. So it wasn't surprising that word spread quickly through a northern Los Angeles neighborhood recently that Kobe Bryant [...]

El Pollo Loco, Irvine, Calif., and cruz/kravetz: Ideas, Los Angeles, are rolling out a TV campaign, tagged 'Una locura sin fin' ('A never-ending madness'), aimed at [...]

An NBA star in a public park can't help but attract attention. So it wasn't surprising that word spread quickly through a northern Los Angeles neighborhood recently that Kobe Bryant [...]

Burger King went to the source to introduce its new oversized hamburger offering to customers in Latin America. Fire Works Motion Media, a special effects company in Miami, employed 'motion [...]

Ad Budget Could Reach $6 Mil. or More for McCann Successor LOS ANGELES--West Coast fast-food chain In-N-Out Burger has trimmed the list of agencies hunting its ad business and could [...]

Chicago shop wins U.S. and international promo accounts. Burger King this month will break the first work from its new promotion agency of record, Chicago-based DraftWorldwide. The QSR giant selected [...]

CHICAGO--Offbeat vignettes of McDonald's customers are intended to illustrate change in a $60 million TV campaign backing the national launch of the fast-food chain's 'New Tastes Menu.' Three 30-second spots [...]

ONLINE WEB POLL What should Domino's Pizza do with its monkey spokespuppet, Bad Andy? Get rid of him 71.8% Keep him on air 19.4% I've never heard of Bad Andy [...]

McCann Feeds the Troops After BK Win McCann-Erickson held a literal whopper of a lunch in New York last Wednesday. To celebrate winning the meaty Burger King account, the shop [...]

Burger King of Miami awarded McCann-Erickson of New York its adult genral market advertising account for its U.S. business. Details of the new campaign were not disclosed, but the company [...]

Recently, Burger King added eight new selections to its menu, each priced at 99 cents. The BK Cravers items, available beginning Oct. 2, were created with the objective of providing [...]

Wimpy is launching a Christmas promotion based on the video release of the latest James Bond film, The World is not Enough. The campaign, through Ignition Marketing, includes a giveaway [...]

Blame Florida: Burger King Corp. boasts it's a clear winner in the burger wars with an ad, created in-house, that plays off the still-undecided Presidential election. Last month, the Miami-based [...]

Separate commercials for Wendy's and Ameritrade could be two verses of the same song--or mantra. In the Wendy's spot, from Bates, New York, which broke a year ago, meditation students [...]

Avails are still plentiful well into November. TV tune-ins, fast foods and retail aren't big enough to tighten inventory. With no uptick on the horizon, some buyers are locking in [...]

CHICAGO--CIA Medianetwork has picked up media buying duties for Captain D's seafood restaurants, an assignment that bills about $10 million. The Nashville, Tenn.-based restaurant chain's media buying was previously handled [...]

New Product Is Supported by $40 Mil. TV Campaign From BBDO DALLAS--Pizza Hut is looking inward for a new marketing hit as it releases a $40 million campaign for its [...]

Lowe Lintas to Defend $400 Mil. Account During 3-4-Month Review NEW YORK--Four days before Burger King acknowledged it was reviewing the creative portion of its $400 million account, top executives [...]

Why we won't be pitching the Burger King account Here comes trouble, back for another agency dunkfest. The only question: Exactly how many agencies will kick and bite for their [...]

OBJECTIVE: To rollover the double-digit sales increases that followed the 1999 launch of The Big New Yorker pizza. MEDIA STRATEGY: A combination of notional spot TV and spot Radio that [...]

Mcdonald's corp. in late summer rolled out its Fiesta menu throughout the Los Angeles region, a stepped-up attempt by the nation's leading fast-food marketer to appeal to the tastes of [...]

Burger King's new president for North America said she is putting the company's $400 million U.S. advertising account, now held by Lowe Lintas, up for review Mikel Durham said the [...]

50-year-old Arctic Circle hopes its hip ad campaign will attract new customers and sales. In the year of reality-based television, a true QSR survivor is trying something real. After half [...]

SAN DIEGO--Jack in the Box continues a value push with the introduction of a 99-cent Western Cheeseburger. The product, which had been in test for a year, features a jumbo [...]

Defying criticism for 'boring' advertising, Wendy's International has become an icon for solid branding and marketing that translates not only into happy customers but also into consistent performance on Wall [...]

Taco Bell feeds a growing trend in advertising Taco Bell's decision to part ways with TBWA\Chiat\Day may have created tremors within the ad business. But for an increasing number of [...]

CHICAGO--John Immesoete has taken over creative responsibilities for the McDonald's account at DDB, adding it to his existing leadership of Bud Light creative. The McDonald's post has been open since [...]

Senor Bueno, the spokeshand for CKE Restaurants' Taco Bueno, a Mexican fast-feeder in Texas and Oklahoma, explains how he created new Taco Flats after 'going loco' on a pinata. The [...]

Field Marketing Shop Moves In on TBWA\Chiat\Day LOS ANGELES--Taco Bell has given its field marketing agency, FCB Southern California, a creative project that is expected to run nationally, sources said. [...]

A Shorewood teenager is featured as the new voice of McDonald's Corp.'s recently released 'We Love to See You Smile' advertising campaign. Melissa Mathes, 17, sings the tune that accompanies [...]

Steve Wiebe's family wasn't exactly thrilled when he decided to go into commercial music writing after getting a degree in economics from the University of Chicago. But maybe they're changing [...]

ATLANTA--Chick-fil-A enters its bovine spokescow into the running for the presidential nomination under the 'Self-Preservation Parts,' per the chain's ongoing tagline, 'Eat Mor Chikin.' As part of the 'Vote Chikin. [...]

Everybody's smiling in McDonald's new $500 million 'We love to see you smile' campaign. In one spot, three customers mistake friendly service for flirting. But are the ads, from DDB [...]

The fast-food industry lately seems to be adopting an increasingly complex blend of food innovation, promo activity, service and back-of-the-house operational improvements that translate to hotter, fresher foods, in order [...]

Domino's Pizza is to launch an interactive TV ad campaign at the end of the month on the cable digital TV platforms Cable & Wireless and Telewest. The six-month ad [...]

The last time I set eyes upon the 'The Mad Dr. Cravin,' a car was running over him after he had failed yet again to hijack a Domino's pizza delivery. [...]

We love our salmon U.S. consumption of salmon reached an all-time high of two pounds per capita in 1999, a 5 percent increase over the 1998 level of 1.9 pounds, [...]

Full-page ads appeared in national publications last month announcing the 'least expensive and most accessible Initial Public Offering in U.S. history.' The ads also touted that trading would begin at [...]

* National restaurant advertising rose 7.5% in 1999, but the increase fell short of the 10.3% overall spending increase among advertisers in all industries, according to Competitive Media Reporting. This [...]

HOT BUTTONS New brand campaigns for big burger boys OVERALL Focus on basics with product offerings DARK HORSE Will players ever be able to expand daypart business? With the Super [...]

OAK BROOK, ILL. -- McDonald's Corp. Kicked off a two-week 'Teletubbies Hugs' Happy Meal promotion April 14, a premium giveaway that features plus clip-ons fashioned after the Teletubbies characters -- [...]

McDonald's has intensified its efforts at marketing to key consumer groups If African Americans begin to suspect that McDonald's is paying more attention to them this year. they won't be [...]

McDonald's has intensified its efforts at marketing to key consumer groups If African Americans begin to suspect that McDonald's is paying more attention to them this year, they won't be [...]

David Deahl adds to his production company. After shooting spots and insert work for McDonald's for over 12 years, director David Deahl can sum up his relationship with the fast-food […]

CLIENT Domino's Pizza. PRODUCTION CO. Nadine Productions, New York. Jim Signorelli, director/executive producer; Dick Bowen, DP. Shot at Metropolis Studios, New York. eo productions, New York. Gillean Proctor, director (tabletop); […]

ADWEEK: Dave Thomas, the founder of Wendy's, is an outspoken guy. What was his reaction when you told him about the Family Friendly Programming Forum? Don Calhoon: When I told [...]