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SR Superstore Inc a nine-store home appliance and office machine chain based in Shreveport, LA, considers personal computers to be one of its top-selling categories. By introducing the Wang EXEC Series of user-friendly computers with preloaded software, the retailer has boosted sales and reduced returns by 60%. SR claims market dominance in the Shreveport area and aims to increase PC sales to 10% of overall volume in 1992., SHREVEPORT, La.--SR Superstore Inc., a fast-growing electronics/appliance chain based here, is finding the personal computer a top-selling category among its home office offerings. Three years ago, this 48-year-old operation took [...]

Shopping for a PC tends to boil down to price points, instead of the features and speeds that consumers get for their money. Advanced Micro Devices is looking to change […]

Advanced Micro Devices on Thursday launched a marketing campaign that downplays the hardware specs inside a PC in favor of a more consumer-friendly focus on what buyers can do with […]

DSGi has revamped its retail brands' strategies, but new rivals could derail its plans. Electrical retail group DSGi is behaving a bit like London buses - you wait an eternity [...]

Longtime rivals Apple and IBM set the computer world abuzz by combining forces. But they maY be joining too late, and bringing too little, to catch Microsoft in its bid [...]

FORT WORTH--The imminent arrival of Tandy Corp.'s Computer City SuperCenters appears to signal further evolution in the way personal computers and other home office products will reach the consumer market. [...]

Don't throw in the towel on the PC market yet. While industry revenues are slowing down like an overworked hard drive, sales through direct marketing channels are soaring--up 35 percent [...]

If Apple Computer Inc. finishes the year with its balance sheets intact, chief operating officer Michael Spindler will undoubtedly earn the industry's Comeback-of-the-Decade Award. Warned by analysts that 1991 would […]

What's next with battered Compaq? Compaq Computer Corp. finished 1990 as the picture of health. With its net annual income up 37 percent and sales up 24 percent from the [...]

The ground did not literally shake in San Jose, Calif., during the International Multimedia and CD-ROM Conference that ended in late March, but historians may look back on the conference […]

Undaunted by a copyright infringement lawsuit, Mac cloner Psystar has joined the ranks of e-retailers like Amazon.com and Overstock by holding a Cyber Monday sale. The company, which sells low-cost […]

Advanced Micro Devices on Monday launched an initiative to help people chose a PC that has the components necessary to handle today's graphically demanding games. Computer manufacturers that join the […]

Leading PC makers hope to bring it all back home Home Computers. They were supposed to be the hot consumer item of the 1980s, but the market fizzled after IBM's […]

PCs Primed for Fall Proliferation of models a blessing to retailers, consumers If this isn't the year of the home computer, it won't be for lack of trying. 1990 has [...]

Albert J. Agbay, president and CEO of leading Edge, discusses the challenges of pulling the former king of the clone makers from the brink of bankruptcy and back into the […]

In October 15, Apple Computer Inc. in Cupertino, Calif, is scheduled to roll out its much-heralded family of low-cost Macintosh computers. After a weak fourth quarter and a dismal overall […]

Small business, home office seen pushing low-end PCs in 2nd half By all accounts, the low end of the computer marketplace appears poised to take off in a major way. [...]

PC field a big hit at retail Industry observers say products becoming top home office item Manufacturers and analysts do not all agree on how well the consumer computer market [...]

TOKYO (Reuters)--Major information technology firms, including Oracle Corp., IBM Corp. and NEC Corp., will set up a consortium to sell servers and systems running the Linux operating system in Japan, […]

In recent weeks, there's been quite a bit of buzz surrounding Linux and its chances for earning a spot as a preloaded option on the client PCs sold by major […]

Shoppers heading to Dell's Web site this holiday season will see far fewer rebates on computers and consumer electronics. In an attempt to simplify the shopping process, the Round Rock, […]

Bill Su, of Intel's channel-platforms group, shows a 'community PC' designed for emerging markets such as India. The machine would be equipped for Wifi or Wimax to give entire communities [...]

Media Center PCs feature heavily in this issue and, whatever your view on Microsoft's latest piece of software, they are beginning to attract the attention of the general public. The […]

Paul kunert paul.kunert@rbi.co.uk Indirect suppliers aping Dell route to market to reach out to UK corporate desktop users Nearly one in every four PCs sold in the UK last quarter […]

NEW YORK -- America Online has introduced a computer system in an effort to attract the estimated 27 percent of U.S. households yet to purchase their first PC, chief among [...]