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Agents and brokers have long been told that the key to success in the insurance business lies in the relationships they have with their clients. It is the existing clients [...]

As the nation's urban population increases, insurers and agents have new opportunities to write coverages that meet the needs of this growing marketplace, experts say. ``Urban markets offer excellent business [...]

LoJack Corp., producer of stolen vehicle recovery technology, is offering St. Paul Cos. policyholders the opportunity to purchase LoJack anti-theft tracking units at a significant discount. The plan applies to [...]

AA Insurance Services has created an interactive marketing campaign to bolster its long-running TV and poster work by HHCL and Partners that encourages customers to book insurance online. The interactive [...]

AXA has denied that it is reviewing the £5m direct marketing account for PPP Healthcare, the private health insurance brand. PPP uses agencies including CKBT and Rapier, but was reported [...]

The Hartford Financial Services Group Inc. has added features to its Electronic Business Center that allow agents to submit quotes, access claims, bill and submit commission statements online. Agents now [...]

State Farm Insurance, the title sponsor of Greater Baltimore's Senior PGA Tour event since 1998, has pulled its $1.5 million investment in the annual golf tournament. The Bloomington, Ill.-based insurance [...]

Federal law overrides some, but not all, of West Virginia's consumer protection laws, the Office of the Comptroller of the Currency ruled in a legal opinion issued last week. The [...]

Hartford Life, Inc. (Simsbury, CT), has launched an Net-based annuity sales platform, powered by AnnuityNet, Inc., (Leesburg, […]

Northbrook, IL-based Allstate selected DemandMore-Leads from MarketSoft Corp. (Lexington, MA), a provider of marketing application solutions, to close sales leads faster by routing the lead correctly to the proper […]

Cooperative group KF of Sweden is launching banking services in alliance with insurance company Skandia and telecom operator Telia. The retailer will hold a 45% stake in the new bank, [...]

UnumProvident launched its America@Work Tour this summer to showcase and demonstrate its incomeprotection and return-to-work resources to brokers and managers. UnumProvident hit the road with its custom-designed, 58-foot-long tractor-trailer, hauling [...]

The Hartford Financial Services Group has created an insurance program that targets the fish farmers. Through Hartford's Fishstock Mortality Program, fish farmers are offered broad coverage for their operations in [...]

Volvo Group's insurance division has unveiled a new name and approach to providing insurance that extends coverage to all segments of transportation. VFS Insurance Group is the new designation for [...]

AXA UK top marketer Andy Hurst has left the insurance group after less than a year, to join Bryant Homes, the house building division of Taylor Woodrow, as sales and [...]

Norwich union Has signed a £20m agreement with UK Athletics, the biggest ever commercial investment in the future of the sport. The deal, which will see the insurance giant continue [...]

People are getting tired of intrusions. Cell phones and beepers remind us of how accessible we really are. At work there is a barrage of e-mails to wade through. When [...]

The Insurance Marketing Department, which provides consultancy service to IFAs and product providers, has setup an internet service to help clients improve their marketing activity. The online service is designed […]

The use of riders on insurance policies can create some interesting, and perhaps unanticipated, consequences from a marketing perspective. First, an insurance contract is an intangible and potentially intimidating compilation [...]

CHICAGO-Mutual of Omaha on Sept. 10 will launch a $30 million campaign tagged, 'Begin today,' marking the Omaha, Neb., insurer's first major ad effort in 13 years. The campaign was [...]

In a bid to breathe new life into its staid 92-year-old brand, The Mutual of Omaha Cos. will on Sept. 8 launch a $30 million TV and print advertising campaign, [...]

CHICAGO--Mutual of Omaha on Sept. 10 will launch a $30 million campaign tagged, 'Begin today,' marking the Omaha, Neb., insurer's first major ad effort in 13 years. The campaign was [...]

When Chicago-based SMG Inc. wanted to create a business unit-to be dubbed StarLink Worldwide-that would work with midsize agencies, the company mined the local talent base for top media-savvy advertising [...]

More agents are getting wired to the Internet to comply with the requirements of carriers. Insurance companies invariably wave a carrot--not a stick--to prod agents who are behind the technology [...]

An effective bank marketing strategy for insurers integrates product design sales and underwriting in a seamless process. Insurers that want to tap into the potentially lucrative bank market must know [...]

Check NationalUnderwriter.com, click on our icon and look for the following news stories, posted exclusively online for one week under the heading, Highlighted In Current NU Edition.' NU's 'Hot News' [...]

New direct insurer esure is stepping up the race to attract homeowners and drivers to sign up to online insurance, with the launch of its first direct marketing campaign. The [...]

Bluesure, a financial services brand backed by GE Capital and the Benfield Group, has appointed CCHM to handle its advertising and other creative activity for its range of insurance products. [...]

By keeping his employees in tune with his original business philosophy, Tom Porter has developed long term relationships with clients and employees alike. Tom Porter began his company by knowing [...]

Insurance.com will launch marketing partnerships with AOL-Time Warner, Bloomberg, Yahoo!, Multex and Learning Network/Family Education. Visitors to the partner sites will be able to obtain quotes on auto, home, health […]

Here is a fundamental question that's been neglected in the current debate over health care reform: How do we turn young, healthy, uninsured Americans into satisfied health insurance customers? The [...]

Norwich Union has launched a DRTV ad for its motor and home insurance products through McCann Relationship Marketing. The campaign aims to tap into NU brand values of integrity and [...]

Accident Group, the personal injury insurance provider, has invited seven agencies to pitch for an account thought to be worth £12m. The brief is to develop the brand, differentiate it [...]

Hispanic individuals in the United States represent a potentially large market for insurance products, but insurers and producers must understand how best to reach that market, two speakers told attendees [...]

Scottsdale, Ariz.--At this year's Couture Jewelry Collection and Conference (Couture), there was no rest for the weary. From morning to night during the four-day show, Couture and its corporate sponsors [...]

Screen scraping and in-house development turn health insurer's SouthCarolinaBlues.com into award winning site. Although South Carolina Blues sounds like a classic R&B tune, it is actually only two years old. […]

NextPolicy.com unveiled its Web site (www.nextpolicy.com), which gives consumers instant online quotes for a wide variety of policies, access to online tools and the ability to keep track of policies. [...]

Minnesota Life Insurance Co., St. Paul, Minn., has adopted a new brand, Securian Financial Network, for its distribution systems. The network distributes products manufactured by Minnesota Life and other financial-services [...]

Kemper Insurance Cos.' calvary branding theme of riding to the rescue is being replaced with a new $8.5 million ad campaign that invokes a more emotional image of the insurer. [...]

Evolving from an 'insurance' company to an 'assurance' company is Allstate Financial's near-term goal--a strategy that will reap benefits for the company in the long term, according to the company's [...]

Although Bermuda-based Ace Ltd. has carved out a name for itself among insurance cognoscenti, it still needs to raise its profile in corporate boardrooms, an Ace executive said. That's why [...]

Brand identity and the baby boomer market are the target areas for growth within the insurance industry. As insurance and financial-services companies gathered at the second annual Insurance Conference in [...]

MORE THAN 150 LEADING insurance companies worldwide expect to increase their spending on e-business technology by 89% per company over the next three years, according to a joint survey by [...]

The Royal & SunAlliance (R&SA) is aiming to appeal to a younger audience by heavily focusing on new media in its launch of More Th>an, the new brand fonts direct [...]

AMP, the Australian financial services company, has appointed WWAV Rapp Collins to handle the marketing for its new online investment service, which is understood to be named Ample. WWAV is [...]

If one needed any evidence that baby boomers nearing retirement age are anxious about their dwindling stock portfolios, consider the new marketing campaign for Prudential Financial, formerly known as Prudential [...]

Although Insurance & Technology has been covering the technology implications of privacy regulations for well over a year, it had seemed to me a rather abstract concept until the past […]

Insurance companies may soon be placing ads on automated teller machines and buying supersized banner advertising on the Internet, according to recent marketing reports. There are opportunities for ATMs as [...]