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The close correlation between foreign trade and foreign direct investment makes internationalization a need for companies to expand their competitiveness and deal with international competition. Given this current scenario, the intensive use of technology transfer, particularly within parent and subsidiary, becomes an instrument of big business leverage. Thus, the aim of this study was to analyze how technology transfer influenced the process of internationalization of the company Eurolls. The research was descriptive and qualitative, with data treatment based on the content analysis. The results showed that, although the sequential process of Uppsala is an important aspect to obtain knowledge about the local market, this process was not considered by the company, and the technology transfer was of fundamental importance to the direct investment in Brazil. [ABSTRACT FROM AUTHOR]

The process of globalization has expanded international relations and forced companies and countries to formalize a series of strategies to participate competitively in this process. Economic integration is one of these strategies and focuses on uniting efforts of economies with common economic and social interests, by promoting trade, stimulating markets and making the economic relations between these countries more productive and efficient. Considering the hypothesis that from the economic integration there was no relationship between the Brazilian and Mexican GDP, the main focus of this study is to evaluate and register the importance of economic integration for the economic growth of the countries. To analyze the GDP growth of Brazil and Mexico, before and after the integration in their respective blocks, it was applied the Cointegration tests model developed by Engle and Granger. The results obtained allowed to conclude that for the period prior to the integration there was no relationship between the Brazilian and Mexican GDP growth, and, for the period after the GDPs kept relationship between them. [ABSTRACT FROM AUTHOR]