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14 results on '"Associated Newspapers Holdings PLC -- Marketing"'

1. NEWSPAPERS: Associated News plans overhaul for Metro online

Subjects
Newspaper publishing -- Service enhancement, Newspaper publishing -- Marketing, Web sites -- Service enhancement, Web sites -- Marketing, Web sites -- User statistics, Company Web site/Web page, Company marketing practices, Associated Newspapers Holdings PLC -- Service enhancement, Associated Newspapers Holdings PLC -- Marketing
Abstract

Associated Newspapers' free paper Metro is to relaunch its website later this year with an overhaul that will offer advertisers more opportunities and users greater interactivity. The current website was […]

Published
2009

2. IN BRIEF: McCann Erickson to handle ad for Evening Standard

Subjects
Newspaper publishing -- Officials and employees, Newspaper publishing -- Marketing, Company marketing practices, Associated Newspapers Holdings PLC -- Officials and employees, Associated Newspapers Holdings PLC -- Marketing
Abstract

McCann Erickson has been appointed to handle the advertising for Associated Newspapers's flagship London title, Evening Standard. The agency won the business after a five-way pitch, which was thought to […]

Published
2007

3. Metro ponders brand extensions

Subjects
Newspapers -- Marketing, Newspaper publishing -- Marketing, Newspaper publishing -- Services, Company marketing practices, Associated Newspapers Holdings PLC -- Marketing, Associated Newspapers Holdings PLC -- Services
Abstract

Executives at free newspaper Metro are in discussions over how best to extend the brand and are considering magazines, online publishing and podcasting. The Associated Newspapers-owned freesheet, which launched in […]

Published
2005

4. Media: A moment with Marquis

Subjects
Associated Newspapers Holdings PLC -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Always get your retaliation in first, they say. Associated Newspapers certainly thinks so, because isn't this how the Standard Lite launch is panning out? Anyone considering elbowing their way on [...]

Published
2005

5. Metro plans mobile user database

Subjects
Associated Newspapers Holdings PLC -- Marketing, Videotex systems -- Usage, Newspapers -- Usage, Newspaper publishing -- Marketing -- Usage, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Metro, the UK's sixth largest national paper, is to become the first newspaper to enable its advertisers to reach its readers directly via text message. The Associated Newspapers-owned title is [...]

Published
2002

6. Europrint wins Mail promotion

Subjects
Associated Newspapers Holdings PLC -- Marketing, Europrint Holdings Ltd. -- Contracts, Gambling industry -- Contracts, Printing industry -- Contracts, Newspaper publishing -- Marketing, Advertising, marketing and public relations, Business, Business, international
Abstract

Blackburn-based media games specialist Europrint has produced the first batch of 6.5m pop-up cards for Associated Newspapers. The Pop-Up Lucky 3 cards are part of the Daily Mail's and Mail [...]

Published
2002

7. Associated Newspapers is believed to have shortlisted

Subjects
Associated Newspapers Holdings PLC -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Associated Newspapers is believed to have shortlisted Walker Media, the Allmond Partnership and incumbent MediaVest to pitch for its £27m media planning and buying [...]

Published
2001

8. Rivals launch in Manchester

Author

Crawford, Anne-Marie

Subjects
Associated Newspapers Holdings PLC -- Marketing, Guardian Media Group PLC -- Marketing, Tabloid newspapers -- Marketing, Newspaper publishing -- Marketing, Periodicals -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international
Abstract

Two major newspaper publishers have locked horns in Manchester in a battle for the lucrative daily free sheet market by launching competitive titles on the same day. The tussle is [...]

Published
1999

9. Can Desmond top the standard fare? The Evening Standard may be going through leaner times, but it won't be a pushover if The Express's Desmond launches a rival. (Media Analysis)

Author

Johnson, Branwell

Subjects
Free circulation newspapers and periodicals -- Planning, Newspaper publishing -- Marketing, Company marketing practices, Company business planning, Associated Newspapers Holdings PLC -- Planning, Associated Newspapers Holdings PLC -- Marketing, Express Newspapers PLC -- Planning, Express Newspapers PLC -- Marketing
Abstract

The days of rival groups of newspaper vendors battling it out for customers on the street may be about to return with Express Newspapers' plans to launch a free evening […]

Published
2002

10. Evening Standard overhauls mobile SMS opt-out terms

Author

Pearse, Justine

Subjects
Company marketing practices, Associated Newspapers Holdings PLC -- Marketing, Evening Standard (Newspaper) -- Marketing, Newspaper publishing -- Marketing
Abstract

Associated Newspapers has been forced to overhaul its mobile marketing policy for the Evening Standard, which is currently being run against industry best-practice principles. The newspaper's terms and conditions of […]

Published
2003

11. Associated to defy advertising slump with Money launch

Subjects
Associated Newspapers Holdings PLC -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Associated Newspapers is to defy the downturn in the publishing industry with the launch of a standalone glossy monthly aimed at the personal finance market. The magazine, titled Money, will [...]

Published
2001

12. METRO: AN EXPERT'S VIEW

Author

Griffiths, Anna

Subjects
Associated Newspapers Holdings PLC -- Marketing, Newspapers -- Marketing, Newspaper publishing -- United Kingdom -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Anna Griffiths is impressed by file content of Metro, the free daily from Associated Associated Newspaper's freebie title, Metro, which launched last week, is gradually ingratiating itself with London commuters. [...]

Published
1999

13. MEDIUM OF THE MONTH

Author

Yates, Karen

Subjects
Associated Newspapers Holdings PLC -- Marketing, Newspapers -- Marketing, Newspaper publishing -- Marketing, Company marketing practices, Advertising, marketing and public relations, Business, Business, international, Mass communications
Abstract

Associated Newspapers' freebie aims to emulate the success of Sweden's Metro Associated Newspapers' launch next month of a free, daily newspaper for London Underground users is seen by some as [...]

Published
1999

14. Lowes plans TV and radio campaign for weekly ES relaunch

Subjects
Company marketing practices, Newspapers -- Marketing, Newspaper publishing -- Marketing, Associated Newspapers Holdings PLC -- Marketing
Abstract

Associated Newspapers is to unveil its third and final new colour supplement this week with the relaunch of ES Magazine as a weekly tabloid review on Friday. The new-look product, [...]

Published
1993

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