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Cette communication s’interroge sur la place du tourisme durable dans la strategie de developpement touristique du Maroc a l’horizon 2020 (Vision 2020). Elle se propose d’apporter des elements de reponse aux deux principales questions suivantes :Qu’est-ce que le tourisme durable et quels sont ses enjeux ? Quelle est la place de ce type de tourisme dans la strategie de developpement touristique du Maroc a l’horizon 2020 ?L’etude est presentee en deux parties. La premiere partie definit le tourisme durable et en avance les enjeux. La seconde partie, apres avoir avance les objectifs de la Vision 2020, situe la place du tourisme durable dans ladite Vision et avance quelques propositions a meme de permettre la promotion de ce type de tourisme dans la destination Maroc.

Cette recherche examine l’apport de la strategie de developpement touristique du Maroc a l’horizon 2020 (Vision 2020) a la lutte contre les inegalites touristiques regionales dans le pays.De l’etude realisee, nous avons degage les conclusions suivantes :que ce soit au niveau de l’augmentation de la capacite d’hebergement, des arrivees des touristes internationaux ou des recettes generees, le tourisme marocain a connu un developpement spectaculaire depuis le debut des annees 2000 ;le developpement de l’industrie touristique marocaine s’est accompagne d’inegalites regionales flagrantes ; inegalites qui trouvent leur origine dans les choix touristiques retenus par les autorites coloniales, ayant introduit le tourisme moderne dans le pays, choix qui ont continue d’inspirer les pouvoirs publics et les acteurs prives du Maroc independant ;la Vision 2020, qui consacre le principe de la regionalisation du developpement touristique dans le pays, ne semble pas en mesure de lutter contre le desequilibre touristique entre les regions du Maroc.

The service supply chain is a set of partners linked to service activities. It aims to achieve operational efficiency and organizational excellence through the fluid management of different resources and skills. This chain requires different costs and involves several processes. Knowing and evaluating the different costs of a service supply chain will allow to better manage the performance of the supply chain and subsequently improve the overall performance of the service company. We have established a conceptual basis for the different costs of a pharmaceutical distribution company. The proposed model allowed us to synthesize the different costs of a supply chain service.

International audience; A number of recent works have dealt with ethical investment funds, with a greater focus on the mechanisms by which these funds operate or are profitable. These studies have very rarely focused on their performance. The purpose of this paper is therefore to compare ethical and standard or conventional investment funds in terms of performance, focusing on the case of equity funds in Morocco and using the Sharpe index as a method of assessment. Overall, the statistical study shows a reconciliation of the average returns of the two samples and a divergence in terms of performance and risk. Taken individually, ethical values are well positioned in terms of profitability and much less so in terms of performance. Finally, contingency factors allowed a better understanding of the differences within the ethical group, both in terms of profitability and financial performance, in this case age and size.

Climate Change (CC) is a major issue of our century. Controlling the constraints of Greenhouse Gas (GHG) emissions through transformation into opportunities, in an organization to increase industrial production, has become a necessity. The main reason for this adoption was the effectiveness of energy management and responsible linkages that are being developed to determine the issues and opportunities of carbon finance for organizations. Through analysis of the European Union Emissions Trading Scheme (EU ETS) and the Clean Development Mechanism (CDM), this article presents and determinate the variables that influence the performance of the strategies of EU ETS players via the EUA allowances. Our study focuses on price changes in the EUA, being the most liquid carbon asset. In this regard, we highlighted the daily spot price of the EUA to highlight the daily changes affecting this price, given the high volatility in this Carbon financial market. The treatments of the determinants of CO2 prices (EUA) can be used to analyze the evolving and expanding carbon financial markets sphere. It features stylized facts about carbon financial markets from an economics and management perspective, as well as covering key aspects of pricing strategies (institutional decisions, energy prices and extreme weather events), climate change mitigation. Aimed at those with technical analysis, the CO2 prices within the framework of the EU ETS depend on several determinants. This paper constitutes an introduction to emission trading and an overview of the regulations governing Carbon financial markets. First, we detail the price changes in the EUA and primary energy prices. Second, we introduce the main characteristics of emissions trading, be it in terms of spatial and temporal limits, Clean Dark Spread, Clean Spark Spread and Switch Price. Third, we provide a technical analysis of atmospheric variables, structural variations and the Sanitary COVID-19 crisis and their impacts in the price development of EU CO2 allowances and presnt after conclusion some implications for future.

Everywhere in the world, and especially in Morocco, the imperatives of sustainable development are imposed on the management of logistics flows. Supply chain management seems to be concerned by new environmental and social considerations. These imperatives concern both the supply chains of products and services. Thus, the requirements of sustainable development have begun to interact with the practices of the Service Supply Chain (SSC) which is a supply chain specific to services. Subsequently, how can sustainable chain management contribute to improving the global performance of the service company? The prospective study carried out revealed that sustainable Service Supply Chain Management, in terms of coordination, information exchange, collaboration and pooling of resources and skills of the different actors can improve the efficiency of the service supply chain and its global performance.

Supply Chain Management (SCM) is of increasing interest to companies facing strong competition, market globalization and rapid changes in information and communication technologies. This evolution has led to a rapid integration of new digital practices in this field. In the field of services, little research has addressed the issue of the SCM the company. According to [1] “service logistics is an approach that stabilizes and guarantees the continuity of flows: it is then oriented more towards the service provided than towards reducing traffic costs”.

Supply Chain Management (SCM) was born and developed first in an industrial context. In the field of services, little research has addressed the issue of the company's SCM. According to [1] "service logistics is an approach that stabilizes and guarantees the continuity of flows: it is then oriented more towards the service provided than towards reducing traffic costs". The SCM of services is of increasing interest to companies facing strong competition, market globalization and rapid changes in information and communication technologies. This evolution has led to a rapid integration of new digital practices in this field. So, how is the digitalization of the SCM of service companies looking today and what will be the future trends? On the one hand, with the help of the literature review, we seek to identify the concept of the SCM in services and its specificities, then that of digitization of the SCM and its organizational dimension. On the other hand, we are attempting a prospective approach to the current practices and digitalization prospects of the service company's SCM.

Cette recherche traite de l’attractivite touristique de la ville de Fes. Le questionnement auquel elle s’interesse et celui de savoir si la gastronomie et l’artisanat constituent ou non des determinants de l’attractivite de Fes comme destination touristique. L’etude est presentee en deux axes. Le premier definit les concepts de l’attractivite et de l’attractivite touristique et developpe les facteurs, qui, theoriquement, constituent les piliers de l’attractivite des destinations touristiques. Quant au second axe, il etudie les attraits touristiques de la ville de Fes, en souligne quelques indicateurs des performances touristiques, et avance et discute les resultats issus de l’etude menee aupres des touristes etrangers sejournant au sein de la medina de Fes. De l’etude realisee, nous avons retenu les deux principales conclusions suivantes : (i) la destination etudiee est peu attractive pour les touristes etrangers et constitue pour eux une ville de passage ; et (ii) la gastronomie et l’artisanat ne sont pas percus par les touristes interviewes comme facteur d’attractivite de la medina de Fes.

In the face of global climate change and the environmental, economic, cultural and social nuisances associated with tourism activities, sustainable tourism is now positioned as a more than credible alternative for both tourism supply and demand. On the demand side, there is often a significant gap between the level of sustainable concerns of consumers, generally high, and the choice of sustainable tourism activities, usually low.This highlights very controversial profiles of tourists, depending on the degree of concordance between their attitudes towards sustainable tourism and their actual behavior when consuming such services.What are the profiles of tourists, in this case foreigners, in terms of socially responsible tourism perception and consumption in Morocco?In order to answer this question, this paper presents the theoretical foundations of sustainable tourism and socially responsible tourism consumption, particularly in the hotel industry, before empirically identifying the six main and very disparate profiles of foreign tourists according to their commitment to sustainable tourism during their stay in Moroccan hotels; based on a hybrid methodological approach, through a complementarity between the qualitative and quantitative study, Face au changement climatique mondial et aux sources de nuisances environnementales, économiques, culturelles et sociales liées aux activités touristiques, le tourisme durable se positionnent aujourd’hui comme une alternative plus que crédible tant pour l’offre que pour la demande touristique. Côté demande, le plus souvent il existe un écart important entre le niveau de préoccupations durables des consommateurs, généralement élevé, et le choix d’activités touristiques durables, habituellement faible. Ce qui met en évidence des profils très controversés de touristes, suivant le degré deconcordance entre leurs attitudes à l’égard du tourisme durable et leurs comportements effectifs lors de la consommation de tels services.Quels sont les profils des touristes, en l’occurrence étrangers, en matière de perception et consommation touristiques socialement responsable au Maroc ?Afin de répondre à cette problématique, cette communication présente les soubassements théoriques du tourisme durable et de la consommation touristique socialement responsable, et notamment en hôtellerie, avant de dégager empiriquement les six principaux profils très disparates de touristes étrangers suivant leur engagement dans le tourisme durable à l’occasion de leur séjour dans les établissements hôteliers au Maroc ; en se basant sur une approche méthodologique hybride, par une complémentarité entre l’étude qualitative et l’étude quantitative.

International audience; The purpose of our communication is to analyse the impact of the adoption and embedding of corporate social responsibility (CSR) practices on the business performance of tourist establishments, in this case hotels.As a response to the pressures of both stakeholders, and in particular customers, in this case tourists, whose behaviour is more committed and responsible, CSR practices evolve along a continuum that ranges from a simple marketing discourse to a truly responsible and modern management.In Morocco, where the tourism sector is constantly developing at the international level and is strongly connected to good management practices, particularly in terms of social responsibility, tourist establishments are called upon to comply with these new requirements in terms of sustainable tourism. While we are now seeing a shift in the managerial practices of Moroccan hotels towards greater social responsibility, it remains to be seen how such practices contribute to improving the commercial performance of these entities. Thus, the problem we propose to study is as follows:What is the degree of commitment of Moroccan hotels to social responsibility and what is the impact on their commercial performance?To address this issue, and after a literature review on the concept and approaches to CSR and business performance, we will conduct an empirical study on CSR practices and their impact on business performance in hotels in Fez.; L’objet de notre communication est d’analyser l’impact de l’adoption et l’ancrage des pratiques de la responsabilité sociale des entreprises (RSE) sur la performance commerciale des établissements touristiques, en l’occurrence les hôtels.Etant une réponse tout à la fois aux pressions des parties prenantes, et notamment les clients, ici les touristes, dont les comportements sont davantage engagés et responsables, les pratiques de la RSE évoluent dans un continuum allant d’un simple discours marketing à un véritable management responsable et moderne.Au Maroc, où le secteur touristique ne cesse de connaître un épanouissement marquant au niveau international ainsi qu’une forte connexion avec les bonnes pratiques de management et notamment en matière de responsabilité sociale, les établissements touristiques sont appelés à se conformer à ces nouvelles exigences en matière de tourisme durable. Si aujourd’hui nous constatons une évolution des pratiques managériales des hôtels marocains vers plus de responsabilité sociale, il reste à s’interroger sur la contribution de telles pratiques à l’amélioration de la performance commerciale de ces entités. Ainsi, la problématique que nous proposons étudier est la suivante :Quel est le degré d’engagement des établissements hôteliers marocains dans des marches de responsabilité sociale et quel en est l’impact sur leur performance commerciale ?Pour traiter cette problématique, et après une revue de littérature sur le concept et les approches de la RSE et de la performance commerciale, nous allons procéder à une étude empirique sur les pratiques de la RSE et leur impact sur la performance commerciale dans les établissements hôteliers de Fès.