36 results on '"Bargoni, Augusto"'
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2. Greenwashing in the Fashion Industry: Does Attachment Help to Forgive?
3. Crowdfunding and innovation: a bibliometric review and future research agenda
4. Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
5. Highway to hell or paradise city? Exploring the role of growth hacking in learning from innovation failure
6. Growth hacking: A critical review to clarify its meaning and guide its practical application
7. To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship
8. The effects of influencer endorsement services on crowdfunding campaigns
9. Competitive strategies in the agri-food industry in Italy during the COVID-19 pandemic: an application of K-means cluster analysis
10. A digital family affair: Do family firms' characteristics enhance consumers' willingness to pay?
11. A systematic review of family business and consumer behaviour
12. Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel
13. Exploring the communication strategies in baby food supply: Differences between online and retail sales of baby milk
14. Is this really me? Investigating brand personality self‐congruity on consumer behavior in video‐based social media
15. E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future
16. E-commerce and consumer behaviour: mapping the past to untangle the present and inform the future
17. Generations' Attitudes and Behaviours in the Luxury Sector
18. Growth hacking and international dynamic marketing capabilities: a conceptual framework and research propositions
19. To be (family) or not to be (family): the familiness effect over brand authenticity posts on social media and consumer engagement relationship
20. Crowdfunding and innovation: a bibliometric review and future research agenda
21. The effects of influencer endorsement services on crowdfunding campaigns
22. To be (family) or not to be (family): the familiness effect over the brand authenticity posts on social media and consumer engagement relationship
23. Integrazione verticale: gli errori più comuni e come evitarli
24. #collabhouse #stardust #influencer #professionalizeyourself: an exploratory study on the rise of new intermediaries in social media
25. FAMILY FIRMS AND CONSUMER BEHAVIOUR IN THE ONLINE CHANNEL: A SYSTEMATIC LITERATURE REVIEW AND RESEARCH AGENDA
26. Un approccio dinamico alla formulazione della strategia
27. La legge del valore e le implicazioni per la strategia
28. I diversi livelli della strategia: settore e consumatore
29. Modularità e analisi competitiva
30. Modelli di implementazione della strategia
31. L'importanza del pensiero logico nella formulazione di strategie
32. La creazione di valore e la configurazione dell'arena competitiva
33. Una buona teoria è la base di una buona strategia
34. Sostenere il vantaggio competitivo
35. BIASES AND HEURISTICS IN CONSUMER BEHAVIOR: COMPARING GENERATION X AND MILLENNIAL CONSUMERS
36. New perspectives on the ownership of the point of sale as a source of competitive advantage in the retail industry
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