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Chemical company embarks on a massive site overhaul to meet its customers' demands When Dow chemical re-launched its Web site in June (http://www.dow.com), it offered an attractive new design and [...]

B-to-B marketers say these magazines do the best job of meeting their needs The trade press is a vibrant, growing industry. Success is built on excelling in three areas: Editorial, [...]

When software users need support, they are increasingly turning to on-line services. Membership on CompuServe and GEnie, two of the country's largest consumer on-line networks, has jumped 50% and 100%, […]

Right now you're using a 30-year old computing paradigm. It consists of a typewriter (and mouse) for input, a TV (and printer) for output, and a tape (or CD) for […]

It's not easy to reach Ian Oxman by e-mail. The founder of e-mail marketing company ChooseYourMail Inc. and now VP for e-mail consulting at Rapp Digital Inc., a Chicago-based division [...]

Customer Lifetime Value (CLV) became a joke during the Internet boom. When managing their campaigns, Web marketers were advised to consider the potential value of a customer's lifetime loyalty. They [...]

Thousands of businesses now have broadband connections to the Internet, including many of your customers. So have the standards for what makes a Web site ``usable'' changed? No, according to [...]

There's a reason you may have noticed more HTML e-mails in your in mailbox. Marketers like HTML e-mail marketing campaigns because they look good and they get a solid response [...]

Wireless e-mail may be more important in a b-to-b marketing strategy than in consumer markets. But you must approach it the right way. The time is right for b-to-b wireless [...]

Big Changes In Internet Payment Processing I was lucky in love. The woman I married became a computer programmer, working with transaction processing systems. (Romantic, huh?) Recently she made you […]

The promise of b-to-b ad exchanges was this: An independent market maker would link buyers and sellers, saving money on both sides of the advertising equation. But despite a number [...]

With its rich stores of information about customer behavior, demographics, purchasing activity and other valuable information, data warehousing is a well-known, increasingly used tool in consumer marketing. It only makes [...]

Personal Service Puts the Value Back in Value-adds For two years now the eyes of big ISPs in the broadband space have been on technologies that would let them provide […]

Develop a Global Market Within a Community Here's a sobering statistic for anyone trying to compete with America Online in the local access market: AOL makes $8.50 per month from […]

Dynamic Caching Changes the Face of Web Hosting If you're a small ISP on the edge of the network, you probably don't think much about caching these days. But maybe […]

Effective online promotions in the b-to-b space don't have to be expensive. But they do need to be targeted. ``A lot of b-to-b buying is done through relationships,'' said Harry [...]

With their rich stores of information about customer behavior, demographics, purchasing activity and other valuable information, data warehouses are helping marketers better reach and target consumers, as well as improve […]

igger advertising units, advanced streaming technology and more interactive ad formats are just some of the new tools available for Internet advertisers, which are already seeing higher performance for online […]

The long road to implementing automatic transaction processing for media buyers and sellers may finally be coming to an end, thanks to the integration of electronic data interchange (EDI) into […]

With so many Web designers looking for work, now might be a good time to look at design from the user's perspective and try to get rid of those stupid [...]

New FCC Leadership May Help Independent ISPs A new era has begun in Washington, one that looks very promising for competitive ISPs. The government may finally be getting out of […]

Your site can make money on the Internet. You can even make money advertising with banner ads. You just have to know the new rules. I first heard these rules [...]

Yet2.com Inc. has a simple goal: match engineers with technologies used in other industries. So, for instance, an engineer in the oil industry might discover a new use for an [...]

Maturing Delivery Options Energize Broadband Competition The broadband access picture for ISPs has brightened. A year ago you faced either a legal fight against the local cable monopoly or a […]

Just Another Acronym, or a Winning Business Strategy? Building local exchange carriers (BLECs) have a lot in common with CLECs, in that they provide services that compete with existing communications […]

Now is a great time to launch a new Internet business. Online marketing has never been such a bargain, nor has it been so measurable and predictable. We have learned [...]

ISPs Find Profit in a Toppling Market As this is written, in December 2000, the climate is very gloomy, indeed. Free ISPs are dying like houseplants left in an early […]

Webcasting has been something of a disappointment in the past year. Some Webcasting companies simply couldn't make a business of it. The failure of Pseudo.com and the problems at iCast [...]

E-mail is a great business tool, but that doesn't mean gathering and renting e-mail lists has turned into a great business. Like the rest of the Internet sector, e-mail marketers [...]

One ISP Sets the Stage for Success Boardwatch was founded based on the revolutionary idea that conventional wisdom is wrong. There will be no ISP shakeout. The number of ISPs […]

Call it superstition. But there was some strange voodoo magic afoot at the Fall ISPCON in San Jose, a whole series of bizarre circumstances that made the show feel as […]

Before proceeding on to next year, how about some chuckles? Given what has been going on with our investments lately, we could use them. Here's one, from CNET's Bill O'Brien. [...]

you're like an airline. Most of your costs are fixed. But the value you deliver from the bandwidth you supply varies. The price you get for your bandwidth should vary, […]

To calculate a return on investment from your e-mail program, start with your goal and work backward. ``If your goal is to turn prospects into customers, there are a variety [...]

In b-to-b e-mail marketing, a message isn't necessarily effective just because it's complex. An HTML message worked well for NetPlus Marketing Inc., an interactive agency in Conshohocken, Pa., when it [...]

Here's an e-mail strategy I guarantee will work for you. Instead of worrying about how much e-mail you send and the size of your list, worry about how much e-mail [...]

You host many different kinds of sites on your servers. You host commerce sites, business-to-business sites, community sites and personal sites. While all those sites are under immense market pressure, […]

Wireless technology has been a huge factor in b-to-b commerce for decades; I wrote about this almost 10 years ago in a book called ``A Guide to Field Computing.'' The [...]

If you want to keep your Web hosting clients in these difficult days of dot-com stock panic, introduce them to affiliate marketing. Just be careful to give them a proper […]

Content management has become a buzzword capable of describing everything and nothing. David Hope-Ross, a senior analyst with Gartner Group Inc., the Stamford, Conn.-based market research firm, said catalog management [...]

Content management doesn't just have defensive purposes. At Cellmania.com, a wireless phone portal based in Mountain View, Calif., it's a key strategy for bringing in new business. Co-founder and VP-marketing [...]

What does the focus on content management mean to you? It means that the World Wide Web, whose design was based on the hypertext markup language, is now based on [...]

How to Do it Right The e-mail flood has yet to crest, and there's less and less you can do about it. You may have read, for example, HR 3113 […]

Let's play '20 Questions.' It's an old game, but maybe we can make you a millionaire faster than Regis Philbin can. The subject this month is intranet policy. The users [...]