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83 results on '"CHOCOLATE advertising"'

2. Promoting Hershey.

Author

LAMME, MARGOT OPDYCKE and PARCELL, LISA MULLIKIN

Subjects
*ADVERTISING ethics, *COMMUNITIES, *ADVERTISING, *INDUSTRIAL relations, *CHOCOLATE, *CHOCOLATE advertising, *HISTORY, *RELIGION
Abstract

Before the Hershey’s Milk Chocolate Bar debuted in 1900 at five cents, chocolate bars had been a luxury known only to those Americans who could afford imported “eating chocolate” from Europe. By 1906 Hershey’s chocolate bars were so popular, Milton Hershey proclaimed that Hershey dominated the market and redirected his promotional efforts away from consumer advertising. Raised in the Mennonite faith, Hershey identified with Mennonite principles that, in part, taught their followers to help others and to abhor self-promotion and obvious signs of commercial wealth. Thus, he focused on promotional strategies that conveyed deeper and more complex ideas to employees, consumers, and visitors about the value of quality, community, harmony, purity, and social compassion, which, in turn, reflected back upon the company, the brand, the town, and the man. [ABSTRACT FROM AUTHOR]

Published
2013
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3. CHOCOLATE.

Subjects
*CHOCOLATE -- History, *CHOCOLATE advertising, *DRINKING cups, *AGRICULTURE
Abstract

El artículo esboza la historia y consumo de chocolate, incluyendo sus orígenes en México y su popularización en las cortes de Europa. También se proveen los imágenes de chocolateros, tazas y otros instrumentos de beber el chocolate utilizados por los europeos, así como los dibujos y los anuncios históricos usados para la promoción de chocolate.

Published
2012

4. Chocolate, Race, and the Atlantic World: A Bittersweet History.

Author

Hackenesch, Silke

Subjects
CHOCOLATE -- History, COCOA processing, COCOA products, CACAO, CHOCOLATE packaging, CHOCOLATE advertising, RACISM in language, ATLANTIC studies, ANGOLAN history, 1885-1961, 20TH century history of race relations in the United States
Abstract

The article discusses the history of chocolate and the chocolate trade in the early twentieth century, considering aspects of race and cross-cultural ideas of labor conditions experienced on chocolate plantations held by consumers in North America and Western Europe. It focuses on modes of production and labor politics used in Portuguese West Africa, historic visual representations and advertisements for chocolate and chocolate products, and the use of the term "chocolate" as a pejorative racial term representing African Americans

Published
2011

7. Mullen Lintas bags the creative mandate for ITC's Fabelle.

Subjects
CHOCOLATE advertising, ADVERTISING agencies, BUSINESS partnerships
Abstract

The article reports on the creative advertising account awarded by Fabelle, the luxury homecrafted chocolate brand of ITC, to advertising agency Mullen Lintas. It states the strategic thinking of Fabelle to improve the way Indians experience chocolates with its various indulgences. Focus is given on the aim of the partnership to redefine chocolate category codes.

Published
2022

8. Mondelez succumbs to new UK junk-food ad rules.

Author

Harvey, Simon

Subjects
ADVERTISING campaign laws, CHOCOLATE advertising, INTERNET advertising
Abstract

The article reports that an online advertising for Mondelez International's Cadbury Easter eggs has been banned by the Great Britain Advertising Standards Authority as part of its rules that target junk food promotions for children. The rules, announced by the Committee of Advertising Practice, extend the ban on advertising high fat, salt and sugar foods and soft drink products. Information about the advertisement is offered.

Published
2018

10. Launching a New Product into a Developed Market.

Subjects
CHOCOLATE industry, NEW product development, PRODUCT launches, CHOCOLATE advertising
Abstract

The article presents a case study of British confectionery and beverage company Cadbury Schweppes PLC' new product launching strategy at developed markets. An overview of Cadbury Schweppes is provided which employs an estimated of 40,000 people worldwide. It details Cadbury's release of the Fuse chocolate bar in 1996 with a large marketing campaign. It notes that Fuse's success triggered competitors to increase their product activities.

Published
2014

11. KitKat's new campaign encourages youth to share a special break with loved ones.

Subjects
CHOCOLATE advertising, ADVERTISING campaigns, CHOCOLATE candy, BRAND name products
Abstract

The article reports on the KITKAT LOVE BREAK advertising campaign launched by wafer chocolate brand KitKat to encourage youth to share a special break with their loved ones. Emphasis is given on the significance of the campaign, which includes the creation of over 12 million unique LOVE BREAK packs for consumers to choose from, to building relationships.

Published
2022

13. Chocolat Frey launches namesake brand in US.

Author

Best, Dean

Subjects
BUSINESS expansion, MARKETING planning, CHOCOLATE advertising, ADVERTISING campaigns
Abstract

The article reports on the launch by Swiss chocolate maker Chocolat Frey (CF) of its eponymous brand in the U.S. Topics covered include CF's plans of marketing praline box assortment, chocolate bar varieties and Easter bunnies through print campaigns, consumer tasting and digital programmes with North American retailers including Roundy's, Schnuck's and Meijer. Also mentioned are CF chocolate products produced without genetically modified organism (GMO) ingredients and 100% Swiss chocolate.

Published
2016

14. Ferrero Rocher's Italian Connection Comes to India.

Author

Chatterjee, Nabamita

Subjects
CHOCOLATE advertising, POINT-of-sale advertising
Abstract

The article reviews the point-of-purchase (POP) in-store advertising display unit designed by Classic Display Systems Pvt. Ltd. to promote Ferrero Rocher chocolate products in Mumbai, India.

Published
2015

15. GS VIEW.

Subjects
ADVERTISING campaigns, CHOCOLATE advertising
Abstract

Reviews are offered for several advertising campaigns for firms including hypermarket chain Big Bazaar, telecommunications firm Airtel and the chocolate brand Cadbury from Mondelēz International Inc.

Published
2015

16. Latest News from the Belgian Advertising Auto-Control: Nutrition, Health and Ingredients Claims under Scrutiny.

Author

Mahy, Aude

Subjects
*FOOD advertising laws, *FOOD laws, *ADVERTISING campaigns, *CHOCOLATE advertising
Abstract

The last quarter of 2013 was rich in complaints regarding advertisements that contain nutrition or health claims or refer to the composition of the advertised foodstuff. Here is a short summary of the conclusions that can be drawn from the recent decisions of the Belgian auto-control body for advertising, the JEP ('Jury d'Ethique Publicitaire'). [ABSTRACT FROM AUTHOR]

Published
2014

17. Untitled.

Subjects
CHOCOLATE advertising, TEA advertising, BANKING industry advertising
Abstract

Reviews for several advertising campaigns in India including one for Cadbury 5 Star chocolate bar, one for Tata Tea, and another for Kotak Mahindra Bank are presented.

Published
2014

20. THEY CAME, WE SAW AND EVERYBODY REVIEWED!

Author

Prasad, Aditi

Subjects
CONDOM advertising, CHOCOLATE advertising, MALE contraceptives, ELECTRONIC commerce, INTERNET marketing
Abstract

Several reviews of television advertisements including KamaSutra condoms, Flipkart.com online sale shopping and Cadburys 5 Star chocolate, are offered.

Published
2013

21. OUR CHOCOLATES.

Subjects
CHOCOLATE advertising, CHOCOLATE products industry
Abstract

The article offers information on the artisan chocolates which include Chocolate Truffle, French Kiss chocolate and Chocolate Ganache presented by the chocolate shop Tache Artisan Chocolate in New York.

Published
2013

24. Mondelez India launches new TVC for Cadbury Choclairs Gold.

Subjects
CHOCOLATE advertising
Abstract

A review is offered of an advertising campaign "Mooh bandh rakhne ka double" conceptualized by the L&K Saatchi & Saatchi for the Cadbury Choclairs Gold, launched by Mondelez India.

Published
2017

25. Kit Kat break inspires spunky boarding call.

Subjects
CHOCOLATE advertising
Abstract

A review is offered of a television advertisement conceptualised by marketing communications company J. Walter Thompson for chocolate brand Kit Kat.

Published
2016

26. The Cadbury Silk V-Day experience.

Subjects
SOCIAL media in marketing, CHOCOLATE advertising
Abstract

The article reports that advertising agency Grey Digital India has rolled a social media campaign for the Cadbury Dairy Milk Silk chocolate from Mondelez India Foods Pvt. Ltd. for 2016 Valentine's Day.

Published
2016

30. Cadbury Dairy Milk celebrates changing saas-bahu relationship with new spot.

Subjects
CHOCOLATE advertising, MOTHERS-in-law & daughters-in-law
Abstract

The article reports on the television advertisement of Cadbury Dairy Milk chocolate developed by the advertising agency Ogilvy & Mather which shows a mother-in-law and daughter-in-law or saas-bahu relationship.

Published
2015

31. Choc Attack.

Subjects
CHOCOLATE advertising, POINT-of-sale advertising
Abstract

The article reviews the point-of-purchase (POP) advertising display unit designed by Classic Display Systems to promote Snickers chocolate products.

Published
2015

32. Choco Treat.

Subjects
CHOCOLATE advertising, CHOCOLATE drinks, POINT-of-sale advertising
Abstract

The article reviews the Choco Horlicks point-of-purchase (POP) advertising display unit designed by Classic Display Systems.

Published
2015

33. PRIVATE VIEW CREATIVE.

Author

Pal, Shayondeep

Subjects
ADVERTISING campaigns, CHOCOLATE advertising
Abstract

Reviews are offered for several advertising campaigns for firms including hotel rooms aggregator Oyo Rooms created by Boring Brands, the chocolate brand Cadbury from Mondelez created by Contract Advertising and telecommunications firm Vodafone created by Ogilvy and Mather.

Published
2015

34. Cadbury celebrates the many flavours of friendship.

Subjects
CHOCOLATE advertising
Abstract

A review is offered of an advertising campaign created by advertising company Ogilvy & Mather for Mondelez India's Cadbury Dairy Milk chocolate.

Published
2015

37. KitKat celebrates break times with new packaging.

Author

Whitlock, Kevin

Subjects
CHOCOLATE advertising, CHOCOLATE packaging, CHOCOLATE, MARKETING strategy, MARKETING
Abstract

The article focuses on the plans of KitKat, Chocolate bar created by food and beverage company Nestlé, to launch 400 limited edition choclate packs, with unique packaging design. It states that the initiative has been taken by Nestlé to promote its "Celebrate the Breaks" marketing campaign, and mentions that Nestlé has resorted to social media for advertising its limited edition KitKat packs.

Published
2015

39. HARD WORD.

Subjects
*PRINT advertising, *ERRATA (in newspapers, magazines, etc.), *JOURNALISTIC errors, *CORRECTIVE advertising, *CHOCOLATE advertising, VIDEO game advertising
Abstract

This section presents examples of print advertisements that contain typographical errors. One is about the discount offered for the video game "Grand Theft Auto. Another is about a flysheet emailed by "Choice," a magazine for Australian consumers. Another two cite the error in ads about sofa and chocolates.

Published
2014

40. Cadbury adds 'Glow' to another celebration of togetherness.

Subjects
CHOCOLATE advertising
Abstract

A review is offered of an advertising film for Cadbury Glow chocolate gift which was conceptualised by advertising agency Ogilvy & Mather and featured Indian actors Aditi Rao Hydari and Raj Kumar Yadav.

Published
2014

42. PICK OF THE FORTNIGHT.

Subjects
CHOCOLATE advertising
Abstract

A photograph of an advertising campaign by chocolate snack bar brand KitKat Philippines on its online social media account on Twitter is presented, which capitalised on the downtime of online social networking platform provider Facebook.

Published
2014

43. Cadbury Perk gets 'extra' filmy to underline added value.

Subjects
CHOCOLATE advertising
Abstract

A review is offered of an advertising campaign created by the Ogilvy & Mather advertising agency and filmed by production company Curious Films for the Cadbury Perk chocolate.

Published
2014

45. SNICKERS/ELTON JOHN.

Author

HOMEWOOD, BEN

Subjects
CHOCOLATE advertising, TELEVISION advertising
Abstract

The article describes a television advertisement of the chocolate bar brand Snicklers featuring singer Elton John and rapper Boogie.

Published
2018

46. PICK OF THE FORTNIGHT.

Subjects
CHOCOLATE advertising, PRODUCT advertising
Abstract

A photograph is presented depicting an Indian man who complains about the Perk chocolate from confectionery company Cadbury Ltd.

Published
2014

47. Cadbury 5 Star promises to 'cure' seriousness.

Subjects
CHOCOLATE advertising, CHOCOLATE, MARKETING
Abstract

A review is offered of an advertising campaign created by the Ogilvy & Mather advertising agency for the Cadbury's chocolate brand 5 Star which features children born happy.

Published
2014

48. WiFi break, KitKat style!

Subjects
CHOCOLATE advertising, CHOCOLATE
Abstract

The article reviews the brand advertising campaign created by advertising agency JWT Amsterdam for chocolate bar brand KitKat in the Netherlands.

Published
2013

49. Holiday Commercials That Just Won't Die.

Author

Wong, Venessa

Subjects
TELEVISION commercials, RESTAURANT advertising, COFFEE advertising, CHOCOLATE advertising, CHRISTMAS in advertising
Abstract

Reviews of several television (TV) commercials are offered for Eat 'N Park restaurant, Folgers, and Hershey's.

Published
2012

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