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Scholarly research regarding origins of products and brands is deep-rooted within international marketing, with an extraordinary following as evidenced by the large body of literature that is continuing to evolve. Our goal in this research is to examine this domain, generically referred to as the country-of-origin (CO) literature, and identify the most influential contributions and their corresponding topics that form the intellectual foundations of this knowledge domain. Using citation and co-citation analyses, we develop a spatial representation of the CO literature via multidimensional scaling with two concurrent goals of unfolding the literature's knowledge structure as the basis for proposing a conceptual framework and identifying new research directions in the field. Our database consists of 482 articles, extracted from the Web of Science, that contain 33,194 citations through 2019. We develop a managerially relevant conceptual approach based on the results of our co-citations-based CO knowledge structure to unfold new research directions and expand the boundaries of the CO literature in fruitful directions., Author(s): Saeed Samiee [sup.1] , Brian R. Chabowski [sup.2] Author Affiliations: (1) grid.267360.6, 0000 0001 2160 264X, Collins College of Business, The University of Tulsa, , 800 S. Tucker Drive, [...]

In this paper, the authors argue that the firm value implications of sport sponsorships for sponsors may depend on the competitive environment during the bidding process for different types of sponsorships. More specifically, the authors contend that the bidding environment for professional football (soccer) kit sponsorships represents a form of common value auction, while the bidding environment for corporate logo sponsorships on teams' shirts does not. As common value auctions are prone to winner's curse, the firm value implications should be different for kit sponsorship announcements than for shirt sponsorship announcements. Our results suggest that shareholders indeed perceive the value derived from kit and shirt sponsorships differently, resulting in the predicted distinction in their impact on sponsors' firm value. This study sheds light on conflicting results on firm value implications of sport sponsorships in the prior literature and provides rich areas for future research. [ABSTRACT FROM AUTHOR]

As the roles of customers, employees, suppliers, shareholders, regulators, and communities become more significant in today's business environment, a precise understanding of the organization's internal drivers in delivering value to its stakeholders is critical. To this end, this study integrates stakeholder theory and the organizational learning literature to propose that stakeholder-focused organizational learning drives organizations to respond to their stakeholders. Using a sample of 349 organizations, we introduce three stakeholder-focused knowledge acquisition mechanisms (experiential, vicarious, and contact) and, along with the other organizational learning processes (information distribution, information interpretation, and organizational memory), examine their influence on the behavioral actions of stakeholder-focused responsiveness, innovation, and imitation. Subsequently, we assess the impact of these behavioral actions on organizational performance. Overall, the results show that stakeholder-focused organizational learning is positively associated with responsiveness. More uniquely, the propensity to employ innovative or imitative stakeholder practices is found to be influenced by the way the organization acquires information about stakeholders. Lastly, the findings suggest that simply responding to stakeholders does not guarantee superior performance, but the manner in which the organization responds matters just as much., Author(s): Jeannette A. Mena[sup.1] , Brian R. Chabowski[sup.2] Author Affiliations: (1) Muma College of Business, University of South Florida, 33620-5500, Tampa, FL, USA (2) Collins College of Business, The University [...]

To authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1467-8551.2009.00634.x Byline: Tracy L. Gonzalez-Padron (4), Brian R. Chabowski (1), G. Tomas M. Hult (2), David J. Ketchen (3) Abstract: The topics of shared interpretation, organizational learning and firm internationalization have been studied extensively. Though considered important factors that shape the international competitive landscape, research synthesizing these interrelated areas has been limited to date. We use the balanced scorecard as a framework for assessing how organizational learning and sensemaking influence actions relating to a global marketing strategy and subsequent financial performance. Using data from 169 multinational corporations, findings indicate that a specific set of knowledge activities is related to balanced scorecard outcomes (e.g. customer performance, innovation and learning performance, and internal process performance). The hypothesized importance of customer performance is confirmed as the only balanced scorecard outcome significantly related to financial performance. A post hoc analysis revealed further insights for future research opportunities. Overall, these results suggest that firms can improve their competitive position by emphasizing shared interpretation within the organization and including balanced scorecard elements when assessing performance. Author Affiliation: (4)University of Colorado at Colorado Springs, USA (1)Collins College of Business, University of Tulsa, Tulsa, OK 74104, USA (2)Broad International Business Center and Academy of International Business, The Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI 48824-1121, USA (3)Auburn University, College of Business, Auburn, AL 36849-5241, USAEmail:tgonzale@uccs.edu;brian-chabowski@utulsa.edu;hult@msu.edu;ketchda@auburn.edu

To purchase or authenticate to the full-text of this article, please visit this link: http://dx.doi.org/10.1111/j.1540-5915.2008.00194.x Byline: G. Tomas M. Hult (1[dagger]), Brian R. Chabowski (2) Keywords: Procurement; Purchasing Sourcing; Supply Management Abstract: ABSTRACT What are the current intellectual clusters in the sourcing literature? How do these clusters relate to each other? How has sourcing-related research changed over the last 10 years? We respond to these questions by examining the intellectual structure of research in the sourcing literature across 21 journals during the last decade (1998-2007). Multidimensional scaling is used to analyze cocitation data involving 72,003 citations from 1,960 sourcing articles. The results indicate that 10 different sourcing clusters emerged in the 1998-2002 period and 6 sourcing clusters surfaced in the 2003-2007 period. Five of the intellectual clusters in 1998-2002 disappeared in 2003-2007, five clusters remained, and one new cluster materialized in 2003-2007 that did not exist in the earlier period (Managerial Behavior and Upstream Decision Making). Author Affiliation: (1)Eli Broad Graduate School of Management, Michigan State University, East Lansing, MI 48824, e-mail:hult@msu.edu (2)College of Business Administration, The University of Tulsa, Tulsa, OK 74104, e-mail:brian-chabowski@utulsa.edu Article History: [Received: April 2008. Accepted: May 2008.] Article note: ([dagger]) Corresponding author.

The article offers information on the methodological severity of ordinary least squares regression studies in mainstream marketing. It states that the Gauss-Markov theorem outlines several assumptions, including parameters of the model are linear, sample used is randomly drawn, and no linear relationship between independent variables. It mentions that marketing scholars have adopted advanced points close to contingency school, which is a class of theories that contend significance of situational factors in lessening the relationships between variables.