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Background: Despite the development of many denture base material like chrome-cobalt, fluid and plastic material but the heat cure polymethylmethacrylate considered as the most widely used denture base material. The aims of this study to evaluate and compare the impact strength and surface roughness of heat cured denture base resin after immersing in coca-cola drink for two and four weeks. Methods: A total number of 40 samples were prepared, 30 samples for impact strength test and 10 samples for surface roughness test. The samples were divided into three group; A (control), B (2 weeks immersed in coca cola drink), and C (4 weeks immersed in coca cola drink). Result: Data analyzed by using SPSS software with ANOVA test indicated a non significant differences between the different tested groups, however the samples that were immersed in coca cola drink for 4 weeks revealed non dramatic increase in surface roughness, while the samples that were immersed for 2 weeks showed a non dramatic decrease in the impact strength. Conclusions: The coca cola drink non significantly caused dropping in the tested properties in comparison to the control group.

A 77-year-old man complained of postmeal vomiting and sustained general fatigue. An abdominal computed tomography scan showed massive gastric expansion and fluid storage. Gastroscopy revealed four gastric bezoars that were considered to have caused pyloric ring obstruction. The patient was asked to drink 500 mL per day of Coca-Cola® for 4 days. On the fourth day, we performed endoscopic crushing and removal by injecting Coca-Cola®, cutting the softened bezoar with endoscopic snares, and collecting the pieces with endoscopic nets. We herein report (with a video presentation) a rare case of tannin-phytobezoars endoscopically removed with the administration and injection of Coca-Cola®.

This article uses the Coca-Cola Company/Coca-Cola Beverages Africa merger to illustrate the important role that competition policy should continue to play in the regional and continental integration agenda. The case provides an illustrative example that the structure and reach of firms play a pivotal role in the dynamics of value chains, as well as on the extent to which market power can potentially be exerted within and across countries. Competitive rivalry is necessary for innovation and lower prices, but the playing field needs to be leveled in order for entrants and smaller rivals to make and realize investments, build capabilities, and participate effectively. Competition reforms that take a bottom-up approach and account for the varying levels of development of countries play an integral role in opening up markets for entrants and small rivals, which in turn allow for the objectives of the African Continental Free Trade Area to be realized.

Coca Cola as the famous brand should think about very new technology to take idea of customers, otherwise, confront many hard economical problems and other companies take its place. In this research, using the concepts in physics, we propose a model which helps the Coca Cola to analyse brain waves of customers. In this method, by opening a bottle, differences between temperatures and pressures inside and outside it cause to the emergence of some electrical currents. These currents reach to mouth, taste cells and their related nerve systems and some electrons even turn over the head and act like the electrodes of EEG. Any pleasant or unpleasant signal within the nerve systems could be taken by these electrons and transmitted to the nearest mobile reciever. Then, mobile cells could put these information on the wireless waves and send to towers. Coca Cola operators could take information from towers and analyze datas.

During the end of 2019, the COVID-19 pandemic had emerged, affecting the work environment in varying ways. Throughout the pandemic, the workforce has seen a significant impact with a substantial number of employees giving their resignation, giving rise to the term ‘Great Resignation’. Thereafter, recruitment practices have evolved and through the pandemic, online recruitment has become a new norm. Many companies have now incorporated online recruitment within their recruitment practices. Amongst the greatest impact that the COVID-19 pandemic had on the work environment was remote working, which has shown through research has posed both benefits and challenges to both employees and companies. While remote working has shown to possess advantages, it also carries with it several challenges which need to be taken into consideration by companies and employees when implemented. Additionally, the 4-day week is also another trend that the COVID-19 pandemic helped embed into companies’ culture. While employee well-being and work life balance have become more essential after the COVID-19 pandemic, the 4-day week has gained evermore value to both employees and employers. With that being said, both changes also have an impact on companies’ values which need to be adjusted in order to better suit the changes needed to adapt to the new needs derived from the COVID-19 pandemic. While the work environment has evolved, companies need to follow in order to best operate, as has been demonstrated by Coca-Cola global and more specifically Coca-Cola HBC. However, in the efforts to best accommodate the changes of the workforce, the relevant practices, found through research, should be implemented by Coca-Cola HBC. Coca-Cola

The dramatic situation with the environmental impact of plastics waste we observe nowadays is related with their inherent peculiarity as materials – they do not change substantially their properties after converting into waste even into litter. Just this their peculiarity could help for partial solution of the problem – to convert the plastics waste via recycling into valuable materials and thus to reduce the amount of plastics litter. As a possible technology of polymer recycling the concept of microfibrillar composites (MFCs) is discussed when blends of two non-miscible polymers are melt blended, extruded, cold drawn and further compression- or injection molded for manufacturing of polymer-polymer composites. The MFC based on PET from Coca Cola bottle and low-density polyethylene are characterized by superior mechanical properties achieved via cold drawing. It is stressed that the recycling does not solve the problem of the negative impact of plastics on the environment, it only postpones this solution. This is because after the end-of-life of the recycled plastics they are converted again in waste or litter.

This paper examines the knowledge-practices used by rural activists to raise public concerns about the use of water and land resources by a Coca-Cola bottling plant in Uttar Pradesh, India, between...

The premise of catch-and-release angling is that most fish survive fisheries interactions. Therefore, it is common for anglers, management agencies, and other organizations to share information on handling practices and other strategies that are believed to improve fish welfare and survival. Recent media coverage has sensationalized the use of carbonated beverages to treat bleeding fish, an intervention that is purported to stop bleeding but has yet to be validated scientifically. We captured Northern Pike (Esox lucius) via hook and line, experimentally injured their gills in a standardized manner, and treated them with either Mountain Dew, Coca Cola, or carbonated lake water and observed the duration and intensity of bleeding, as well as overall blood loss (using gill colour as a proxy) while the fish was held in a lake water bath. As a control, we had a group of experimentally injured fish that did not have liquid poured over their gills before the observation period. All treatments and the control were conducted at two different water temperatures (11-18 °C and 24-27 °C) to determine if the effects of pouring carbonated beverages over injured gills is temperature dependent. When compared to the control, we found that the duration and intensity of bleeding increased regardless of the type of carbonated beverages used in this study, and there was no effect of water temperature. Use of chilled versus ambient temperature beverages similarly had no influence on outcomes. As such, there is no scientific evidence to support the use of carbonated beverages for reducing or stopping blood loss for fish that have had their gills injured during recreational angling based on the context studied here. This study reinforced the need to scientifically test angler anecdotes and theories when it comes to best practices for catch-and-release fishing.

In this article, I will focus on a specific product that has been present in universal exhibitions since the 1930s: Coca-Cola. I will address the evolution of promotional narratives associated with...

Video Video 1 Successfully combined therapy of Coca-Cola and endoscopic treatment for a giant diospyrobezoar in the duodenum using the electrosurgical endo-knife and ileus tube.

Purpose: This study was designed to investigate the remineralizing potential of some natural materials (Honey, Whey extract, Zamzam water) versus synthetic product (fluoride tooth paste) on demineralized enamel. Materials and methods: A total of 40 premolars were extracted from 11-14 years old patients. Teeth were washed with distilled water to remove debris; and stored in distilled water contain 0.1% mg thymol. Forty samples were sectioned into two parts (buccal and lingual) then divided into four main groups (20 each) according to materials used; A1: Ginger & honey, A2:Whey extract, A3:Zamzam water & ginger and A4:Fluoride tooth paste. The four groups were further subdivided into two subgroups according to the time of assessment; B1: after 20 days and B2: after 40 days. All samples were treated by demineralizing solution Coca-Cola for 8 minutes, then the samples were mounted and tested materials were applied. Samples were examined with polarized light microscopy. Results: After 20 days, the results revealed that the highest mean value of microhardness was recorded for ginger& zamzam water (273.39), followed by whey extract (256.63), followed by Ginger & honey groups (249.20) while Fluoride group showed the lowest mean of microhardness (219.56). This difference was statistically significant. After 40 days, the results revealed that the highest mean value of microhardness was recorded for Ginger & Zamzam water (266.89), followed by Ginger & honey (260.39), followed by Whey extract group (251.16) while Fluoride group showed the lowest mean of microhardness (226.44). This difference was statistically significant. Conclusion: Natural materials have remineralizing effect on enamel of tooth.

In the development of the Integrated Marketing Communications (IMC), in these more than 30 years of evolution, multiple studies have been developed to understand the concept, its dimensions as well as the implication for consumers and companies. In this article we review the concept of the IMC taking a theoretical perspective and delve into each of its components. To complete the theoretical review, we analyze the dimensions that make up the IMC. One of the aspects that has received poor attention by the literature has been the involvement of consumers and how companies have adapted their marketing structures to this new concept. In this paper we look into the structure of the Coca-Cola company in Spain and how it has modified its working patterns to adapt to an IMC model, where the marketing manager himself is in charge of the IMC management. The marketing department has changed the structure, the methodology and the way of integrating internally and with the marketing providers to adapt to a strategy totally based on the IMC principles.

The purpose of this research is to redesign the graphical user interface of the Coca Cola Freestyle machine to improve its usability for individuals with visual impairments. The proposed design included a feature to increase text and button size. Also, the drink selection process was reordered. In this study, the original display and the redesign were implemented on a touchscreen laptop to emulate the actual process. Ten subjects with normal and impaired vision were recruited respectively and were randomly assigned to complete a drink selection task in using either the “Original” GUI or a “Redesign” created by the authors (n=5).User feedback was collected and analyzed. The drink dispensing task completion time was recorded and analyzed using two-way ANOVA and Tukey pairwise comparison. It was concluded that the original design was easier to navigate in terms of icon position, but the redesign was preferred because of its flexibility to change the text size.

Today, the phenomenon of globalization has gained momentum in parallel with technological developments. Global brands also need some strategies to have a place in the local market. The most important of these strategies is that global brands adapt to local culture. In the process of localization, global brands add local elements to their brands to attract consumers by using various strategies. Communication texts play an important role in consumer preferences, it gives a great advantage to the global brand in sales and marketing. Advertising text is the most important one among various communication texts that global brands present their brands following local cultural indicators by using cultural values. The study focuses on how Coca-Cola, a global brand, uses local cultural indicators to create target texts in Kyrgyzstan. In this study, the content analysis method was used to analyze that Coca- Cola brand campaign gave to its consumers to become a Santa. Frequency and categorical techniques of content analysis were used., Today, the phenomenon of globalization has gained momentum in parallel with technological developments. Global brands also need some strategies to have place in local market. The most important of these strategies is that global brands adapt to local culture. In the process of localization, global brands add local elements to their brands to attract consumers by using various strategies. Communication texts play an important role in consumer preferences, it gives a great advantage to the global brand in sales and marketing.Advertising text is the most important one among various communication texts that global brands present their brands in accordance with local cultural indicators by using cultural values. The study focuses on the ways in which Coca -Cola, a global brand, uses local cultural indicators to create target texts in Kyrgyzstan. In this study, the content analysis method was used to analyse that Coca- Cola brand campaign gave to its consumers to become a Santa. Frequency and categorical techniques of content analysis were used.

The purpose of this study was to evaluate and compare the effect of carbonated beverage on the surface microhardness of two acrylic materials used to fabricate temporary restorations. The study was experimental in vitro. Forty blocks of acrylic resins used in provisional restorations were made, 20 from Alike® (GC AMERICA INC., Lot 1712161) and 20 from Acryptemp® (Zhermack S.P.A., Lot 302334). After that, the blocks were immersed in distilled water for 24 hours. After this time, the initial surface microhardness was measured. Then the 20 samples of the experimental group were immersed in a carbonated drink (coca cola - soda) for 12 minutes per day, for 5 days. Finally, the final surface microhardness was measured using the Vickers microdurometer. Measures of central tendency and dispersion were used, and the Student's t test and ANOVA were performed. A mean surface microhardness of 8.8 and 7.2HV was found for the PMMA resin group (Initial and final respectively), and 9.5 and 8HV for the bisacrylate group. Statistically significant differences were found when comparing the beginning and end of each group and when comparing the two materials. The acrylic resin of polymethylmethacrylate (Alike® GC AMERICA INC.) Presented higher surface microhardness compared to the bis acrylic resin (Acrytemp® Zhermack S.P.A), after being exposed to a carbonated drink. El propósito de este estudio fue evaluar y comparar el efecto de la bebida carbonatada en la microdureza superficial de dos materiales acrílicos utilizados para confeccionar restauraciones provisionales. El estudio fue experimental in vitro. Se confeccionaron 40 bloques de resinas acrílicas utilizadas en provisorios, 20 de Alike® (GC AMERICA INC., Lote 1712161) y 20 de Acryptemp® (Zhermack S.P.A., Lote 302334). Posterior a ello, se sumergió los bloques en agua destilada por 24 horas. Pasado este tiempo se procedió a medir la microdureza superficial inicial. Luego las 20 muestras del grupo experimental se sumergieron en una bebida carbonatada (coca cola-gaseosa) durante 12 minutos por día, durante 5 días. Por último se midió la microdureza superficial final mediante el microdurómetro de Vickers. Se utilizaron medidas de tendencia central, dispersión y se realizaron la prueba t de Student y ANOVA. Se encontró una microdureza superficial media de 8,8 y 7,2HV para el grupo de resina PMMA (Inicial y final respectivamente), y 9,5 y 8HV para el grupo de bisacrilato. Se halló diferencias estadísticamente significativas al comparar el inicio y final de cada grupo y al comparar los dos materiales. La resina acrílica de polimetilmetacrilato (Alike® GC AMERICA INC.) presentó mayor microdureza superficial en comparación con la resina bis acrílica (Acrytemp® Zhermack S.P.A), después de ser expuestas a una bebida carbonatada.

Learning outcomes The main teaching objective for the case is for students to build a better understanding of how to advance women (and other minorities) in the workplace through mentorship. This is achieved through recognizing the wide variety of issues that enable and constrains women’s advancement in the workplace; defining mentoring, sponsorship, coaching and networking; and highlighting how mentoring, sponsorship, coaching and networking can overcome the challenges of facing women’s advancement in the workplace? Case overview/synopsis The case study explores the role of senior women leaders in the career advancement of other women in the workplace. It helps us understand how mentoring can address the low prevalence of women at senior levels despite companies’ efforts to advance women. The case profiles the career and leadership journey of a senior female executive, Maserame Mouyeme. It documents her rise from the dusty streets of Soweto, South Africa to become one of the first black female executives in several corporate contexts across Africa and especially at Coca-Cola. The case illustrates her practice of mentoring and its impact on her and others’ careers. Also illustrated is Mouyeme’s leadership style, mentoring approach and workplace experiences. Students deliberate Mouyeme’s dilemma: whether to continue to advance a new generation of women leaders or whether to focus on her core role of building the business she is responsible for. The selected research method is a teaching case study, grounded in an exploratory approach. Primary data was collected via semi-structured interviews with the protagonist and four of her mentees. Secondary data was collected via studies about the protagonist and the companies she has worked for in her career. The case provides empirical insights about the role of leaders and especially women, in advancing women. The case shows the approaches in which organizations can advance women. It also shows how emerging leaders can better manage their own careers. The case deepens knowledge of women advancement and career development. Complexity academic level The case is appropriate for post-graduate level study, including MBA-level. It is also appropriate for use on executive development programs. Supplementary materials Teaching Notes are available for educators only. Subject code CSS 6: Human Resource Management.

The purpose of this study was to present an analysis of consumer attitudes towards the brand and its purchase intentions, as well as to explore the relationships between brand image, brand tradition, company image and beliefs regarding the brand’s role in society. As a research of a descriptive nature, it was decided to approach the research problem quantitatively through the application of a survey. The questionnaires were applied to university students from private institutions of the Business Administration course in Brazil, Spain, Mexico and Paraguay in the period of May and June 2016. The marketing scale presented by Vieira (2011) was used and validated by Pereira, Almeida and Laux (2006). Data processing for presentation and analysis was performed using the Statistical Package for Social Science (SPSS) software. The results demonstrated relevant information about consumers' attitudes towards the brand and their purchase intentions. It became evident that companies can develop marketing strategies at different levels of intensity for each of the categories analyzed and, from them, establish marketing strategies with greater criteria and objectivity in their strategies of positioning.

Innovation and transformation are the key points to business success. Coca- Cola is the world’s largest distributor and producer of soft drink concentrates and syrups. Starting as a beverage manufacturer and retailer in 1886 with its flagship product, Coca-Cola. The marketing strategies, innovation and transformation are embedded in different culture that led to the sustainable growth of Coca-Cola Company. Across the globe and around the clock, Coca-Cola Company never stops working to improve the world we all shared and to give people the beverage they want. Some actions need to be taken on sugar reduction as consumers are adopting healthier lifestyle and innovations in packing materials by reducing the use of plastics.

The aim of this research was to understand the influence of strategic branding in Soft Drink industry located in specific to India and Malaysia. This was demonstrated by example of various marketing strategies used by Coca-Cola, a very well-known brand all over the world. It operates in more than 200 countries and is listed as one of the most trusted brands for many years. With the presence in the both countries for more than 30 years, the company uses different Segmenting, Targeting, Positioning and Differentiation (STPD) strategy to cater varying needs to the consumers. Through analysis of consumer-buying in Indian and East Asian context is base pillar for success of Coca-Cola in the countries. The objectives of the project include analysing consumer needs of India and Malaysia regarding beverages-changing trends and the strategies and campaigns undertaken by Coca-Cola to cater vast diversified consumer base over the years. Both primary and secondary data collection were analysed with adequate sampling size of 180 respondents from both countries aided by questionnaire. Based on the analysis, the conclusions were drawn regarding company and recommendations are given for further improvement for company's performance.

Dentro do ambiente cada vez dinâmico das redes sociais, as marcas tornam-se mais abertas a relacao com consumidores, dando a eles espaco e conteudo para interacao. Nesse sentido, o consumidor pode, alem de se engajar com as mensagens produzidas pela marca, expressar seus proprios discursos relacionados as publicacoes delas. Utilizando a teoria de engajamento de marca e a de Marketing word-of-mouth (WOM), o presente trabalho busca analisar a relacao entre marcas e usuarios por meio de publicacoes e de comentarios feitos na fanpage da marca Coca-Cola, escolhida por ser a maior fanpage de bens de consumo do Brasil. A partir de analise netnografica, foi possivel perceber que a marca adotava, como estrategia, o uso de dois padroes narrativos em suas mensagens: brand centric e event centric . Esses dois padroes implicavam, por sua vez, reacoes especificas por parte dos consumidores .

AIM The aim of the current study is to assess the influence of Coca-Cola drinks on the overall color of glazed or polished porcelain veneers fabricated of three different porcelain systems and two different thicknesses. MATERIALS AND METHODS A total of 96 ceramic disk specimens were fabricated. The ceramic veneers were prepared to a standardized thickness of 1.0 mm ± 0.025 mm and 0.6 ± 0.025 (48 samples each group) using the following ceramic systems: Zircon, E-max press, and E-max CAD/CAM. Veneer samples from each system were divided into two subgroups (n = 8). First subgroup samples were glazed according to the manufacturer's instructions, and the other subgroup samples were adjusted with diamond burs then polished with ceramic polishing kit. Color was measured with Vita Easyshade spectrophotometer. Then all samples immersed with Cola drink, for 4 weeks, in a thermocycling machine and then the color were measured again and color change was recorded. RESULTS Significant differences in color change were noticed before and after immersing with Coca-Cola and thermocycling for all materials and thicknesses used (p < 0.01). Significant differences in color changes were noticed between glazed and polished samples (p < 0.001). No significant differences in color change were noticed when using different thicknesses for all materials used (p < 0.05). CONCLUSION Different porcelain materials have shown significant color changes after immersing and thermocycling in Coca-Cola drinks. The color changes of polished porcelain specimens were more considerable than those of polished specimens for all porcelain materials and thicknesses used. This suggests reglazing of all esthetic restoration after any adjustments might be performed and before final cementation in an attempt to maintain the color stability in oral environment. CLINICAL SIGNIFICANCE To achieve a perfect color stability of ceramic veneers, clinicians should take into consideration the possible color deviations that might result after any adjustment followed by polishing procedures to the ceramic surface. And, it is always preferable to do reglazing of porcelain restorations after any surface treatments and before final cementation.

The Public Relations is becoming more demanding with the diverse practices during recent years. An organization is considered stronger because of effective PR. PR experts are working to enhance the effectiveness of an organization while eliminating the deficiencies of PR which directly affects the organizational strength. This paper aims to explore how effectively public relations build image of its organization, how it gratify its public, refining its policies on the basis of active feedback. Specifically, the purpose was to measure the relationship among organization, employees and its publics. The data was collected through survey method from Coca Cola Pakistan via closed ended questionnaire and taking into account the influence of public opinion. This study concludes with the importance of the prime position of public relations in an organization and its publics in constructing a quality relation and a good image.

This study focuses on the post-1990s Anti-Coca-Cola movement that emerged in the village of Plachimada, which is located in the Perumatty panchayat in the state of Kerala, India. Taking the larger neoliberal context into account, this article examines how the advent of global capital destructed the “local,” and the ways in which it has been reconfigured, giving rise to the Anti-Coca-Cola movement. Various conceptions of the “local” have been constructed within the movement and they have been examined using discourse analysis. This article argues that the “local” is not a pre-given concept; rather, it can be used in an antagonistic as well as collaborative manner with the “global.”

Današnji način poslovanja poduzeća karakterizira potreba za stalnom težnjom ka daljnjem rastu i razvoju. Kako bi poduzeća bila u mogućnosti držati korak sa sve jačom globalnom konkurencijom kao i promjenjivom tržišnom okolinom, bitna je kontinuirana provjera ključnih financijskih čimbenika kojima poduzeća raspolažu.Tema ovog diplomskog rada je bila upravo analiza tržišta globalne hrane McDonaldsa i Coca Cole, te financijski aspekti njihovog poslovanja u odnosu na vrstu tržišne strukture unutar koje djeluju.Financijska analiza je skup tehnika za pretvaranje podataka iz financijskih izvještaja poduzeća u informacije na temelju kojih se donose poslovne odluke. Nakon prikazane financijske analize McDonald's-a zaključno se može reći kako poduzeće ostvaruje pozitivno poslovanje, odnosno ukupni prihodi veći su od rashoda, što daje za zaključiti kako posluju sa dobitkom isto vrijedi i za Coca Colu. Usporednom analizom McDonald's i Coca Cola tržišne strukture došlo se do zaključka kako su oba poduzeća poprilično slična po svojim tržišnim strukturama i kako pripadaju oligopolnoj tržišnoj strukturi, te se time potvrdila hipoteza ovog diplomkskog rada, isto tako oba poduzeća posluju sa profitom. Today's way of doing business is characterized by the need for constant striving for further growth and development. In order for companies to be able to keep up with the growing global competition as well as the changing market environment, it is important to continuously check the key financial factors that companies have. business in relation to the type of market structure within which they operate.Financial analysis is a set of techniques for converting data from a company's financial statements into information on the basis of which business decisions are made. After the presented financial analysis of McDonald's, it can be concluded that the company has a positive business, ie total revenues are higher than expenses, which leads to the conclusion that they operate with a profit, the same goes for Coca Cola. A comparative analysis of McDonald's and Coca Cola market structure concluded that both companies are quite similar in their market structures and belong to an oligopolistic market structure, thus confirming the hypothesis of this thesis, also both companies operate at a profit.

The fast elevation of the salivary pH in orthodontic patients has acritical role to safe the teeth and encourage the orthodontic treatment after acidic challenger. As their baseline salivary pH is dropped during fixed orthodontic treatments.Aims: this study was aimed to evaluate the durability of three types of mouthwashes on the salivary buffering capacity in orthodontic patients at 0, 5, 10, 15 mints after acidic challenger using direct pH meter.Material and method: 80 orthodontic patients; age range (13-21years) were distributed into four groups; 20/ each, the salivary pH were recorded using compact pH meter (LAQUAtwin, HORIBA's, Kyoto, Japan) before and after administration of carbonated beverage (100 mm coca cola) and directly after gargling with 100 ml of the tested mouthwashes (herbal, green tea and chlorohexidine mouthwash) beside tap water as placebo control. The pH was documented again at 0, 5, 10 and 15 mins after each mouthwash gargling. One way ANOVA analysis and Duncan multiple were used for salivary pH analysis, p≤0.05.Results: non-significant differences were found at 0, 5, 10, 15 mints in comparison with baseline pH after herbal mouthwash gargling, the same result was shown with chlorohexidine mouth wash but with less defined border. Salivary pH after green tea gargling showed clear oscillatory results after the same tested periods.Conclusions: Herbal mouthwash is the best type to improve salivary pH for longer duration after acidic challenger. While Chlorohexidine mouthwash shows beneficial effects in elevation salivary pH with less duration. Green tea mouthwash fail to control salivary pH for long duration.

Enterólitos são concreções de minerais que causam obstrução parcial ou total do lume intestinal, resultando em cólica crônica e recorrente nos cavalos. Este estudo piloto teve como objetivo avaliar in vitro o efeito dissolvente sobre os enterólitos das bebidas carbonatadas (Coca-Cola® e Coca-Cola®Zero) e a solução à base das enzimas papaína e celulase (Robinson Pharma®, Santa Ana, CA, USA). Seis (6) amostras de seis (6) enterólitos de 51gramas de peso foram distribuídas em seis tratamentos de imersão: T1: Coca-Cola®; T2: Coca-Cola® Zero; T3: água destilada + papaína (90 mg) e celulase (120 mg); T4: Coca-Cola® + papaína e celulase; T5: Coca-Cola® Zero + papaína e celulase; e, CT: água destilada (controle). O volume das soluções de imersão foi de 150 mL, com pH de 7.1, usando um shaker de incubação (Heidolph®, Germany) com 37ºC e 25 rpm, durante 72 horas. A avaliação dos períodos da porcentagem de dissolução (diferenças entre o peso inicial e o peso final das amostras) foram 0, 3, 12, 24, 36, 48, 60 e 72 h. Depois de 72 h de imersão, as soluções T4, T5 e T1 apresentaram 47, 38,8 e 14,9% de dissolução, respectivamente. As outras soluções não tiveram diferenças com relação ao CT (controle). Nas condições in vitro deste estudo piloto, as enzimas papaína e celulase potenciam o efeito dissolvente das bebidas carbonatadas sobre os enterólitos obtidos de cavalos. Mais estudos são sugeridos, uma vez que só existe literatura sobre a dissolução de fitobezoares e não de enterólitos. Enteroliths are concretions of minerals that cause partial or total obstruction of the intestinal lumen, resulting in recurrent and chronic colic in horses. This pilot study aimed to evaluate the in vitro solvent effect of carbonated beverages (Coca-Cola® and Coca-Cola® Zero), and papain and cellulase enzymes (Robinson Pharma®, Santa Ana, CA, USA) on enteroliths obtained from horses. Six 51-grams samples of six enteroliths were assigned to six treatments of immersion solutions: T1, Coca-Cola®; T2: Coca-Cola® Zero; T3: distilled water + papain (90 mg) and cellulase (120 mg); T4: Coca-Cola® + papain and cellulase; T5: Coca-Cola® Zero + papain and cellulase; and, CT: distilled water (control). The volume for immersion in the assigned solution was 150 mL, at a pH of 7.1, using an incubation shaker (Heidolph® , Germany) at 37ºC and 25 rpm, for 72 h. The evaluation periods of the dissolution percentage (difference between the initial weight and final weight of the samples), were 0, 3, 12, 24, 36, 48, 60, and 72 h. After 72 h of immersion, solutions T4, T5, and T1 presented 47, 38.8, and 14.9% of dissolution, respectively. The other solutions did not have major differences with CT (control). Under the in vitro conditions of this pilot study, papain and cellulase enzymes potentiated the dissolving effect of the carbonated solutions on the enteroliths obtained from horses. Further studies are suggested since the existing literature is on the dissolution of phytobezoars and not of enteroliths.

Consumer psychology has evolved as a result of the introduction of the notion of 24X7 service. Customers demand the same experience across all channels. The client / customer expects the seller to be easily accessible. . Because of the severe competition, businesses must keep a close eye on their customers' demands and wants, which is why the notion of Customer Relationship Management is so important. Coca-business Cola's strategy is "Think local, act global," which necessitates the implementation of an IT system that accounts for all of the company's global bottlers. Coca-Cola saw a need for IT that went beyond individual financial procedures as well. To manage the many parts of their global firm, they need an integrated business management system & as a result, Coca-Cola opted to adopt SAP, a cutting-edge technology, to manage their client relationships in both B2C2B and B2C2C scenarios.

This chapter focuses on the experiences of centre-right women and the cultural practices of centre-right students more generally to determine to what extent they participated in the broader cultural moment that was 1968. It examines different forms of cultural expression and everyday aesthetics to investigate whether centre-right activists viewed these as political. It also examines their attitudes towards the evident modernization of sexuality in West Germany in this period. Finally, it puts women’s experiences centre stage. Analysing changing gender roles and centre-right women’s attitudes towards the emerging women’s movement, it seeks to understand why at least some of them thought that emancipation did not have to equal revolution.

Facing us the relatively frequent tendency of many people – medical professionals or not – to administer Coca-Colatype carbonated beverages in the case of nausea-type gastric symptoms or vomiting in pediatric or adult patients, we have tried to investigate whether there is a scientific basis for this practice. The phosphoric acid present in this beverage is found in over the counter products (OTC), recommended in the case of nausea and vomiting. On the other hand, the medical literature cites studies in which this type of beverage has been used in the treatment of gastric or intestinal bezoars, fecalomas or even in some cases of gastric reflux or gastroparesis. One of the studies analyzed reveals the antibacterial effect of this type of beverage, on bacteria such as Bacillus cereus, Enterococcus faecalis, Escherichia coli, Escherichia coli O:157 H:7, Salmonella enteritidis, Yersinia enterocolitica. We expect more studies to be carried out on the anti-emetic and antimicrobial therapeutic efficacy of this drink and to balance the positive versus negative effects in its use in children.