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3 results on '"Direct marketing -- Economic aspects -- Analysis"'

1. The consumer in the global market

Author

Baker, Timothy H.

Subjects
Direct marketing -- Economic aspects -- Analysis, International trade -- Analysis -- Economic aspects, International economic integration -- Analysis -- Economic aspects, Direct-mail advertising -- Economic aspects -- Analysis, International trade, Business, Economics, Business, international
Abstract

Deregulation and new technologies are removing the geographical boundaries of markets the world over, triggering a trend towards direct cross-border buying and selling. But a number of obstacles will have [...]

Published
1995

2. Hi ho, hi ho, down the data mine we go

Subjects
Direct marketing -- Economic aspects -- Analysis, Database marketing -- Economic aspects -- Analysis, Marketing research firms -- Economic aspects -- Analysis, Marketing research -- Analysis -- Economic aspects, Consumer behavior -- Analysis -- Economic aspects, Business, Economics, Business, international, Economic aspects, Analysis
Abstract

Companies have piled up data on their customers for years, but only now are they refining it effectively. Customers will want something in return ONCE, all marketing was of the [...]

Published
1997

3. Are you tough enough to manage your channels?

Author

Bucklin, Christine, DeFalco, Stephen P., DeVicentis, John R., and Levis, III, John P.

Subjects
Distribution channels -- Analysis -- Economic aspects, Direct marketing -- Economic aspects -- Analysis, Distributors (Commerce) -- Management -- Analysis -- Economic aspects, Business, general, Business, Economics, Direct market channel, Company business management, Retail/reseller channel, Management, Economic aspects, Analysis
Abstract

Too often emotion triumphs over reason Some improvements, like fixing incentives, can be made quickly But emerging channels are hard to spot Distribution channels typically account for 15 to 40 [...]

Published
1996

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