1. M-commerce adoption among youths in Malaysia: Dataset article
- Author
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WeiLee Lim, Rohana Sham, Alexa Min-Wei Loi, Enami Shion, and Bernard Yan-Bin Wong
- Subjects
Mobile commerce ,PLS-SEM ,COVID-19 ,Technology acceptance model ,Malaysian youths ,Computer applications to medicine. Medical informatics ,R858-859.7 ,Science (General) ,Q1-390 - Abstract
The covid-19 pandemic which took the world by storm changed our behaviour towards m-commerce with enforced movement restrictions across the world. This dataset documents the factors of consideration among Malaysian youths (age 15 to 24 years old) in their intention to adopt m-commerce. Collected from October to November 2020, a total of 396 useable responses were finalized. The questionnaire consists of individual demographic variables and factors which influence the intention of youths to adopt m-commerce in Malaysia. The dataset of demographics and m-commerce related variables can be used to further explore the correlations and description of variables. The dataset is valuable for m-commerce service providers and future works of literature in understanding the behaviour of youths and hence increase the adoption rate of m-commerce among youths.
- Published
- 2022
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