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The article presents abstracts relating to subject of macromarketing. They include "On the Usage of "Modified" Personality Trait Measures in Consumer Research," by Charles Lamb, "Culture as a Marketing Tool," by C. L. Fagan, and "Cognitive Style and Attitude as Market Segmentation Variables: A Comparison," by R. D. Michman.

The article presents abstracts of marketing mix. They include "Put a Price Tag on Your Customer Servicing Levels," by Ruel Kahler, "Storage in PDM," by William F. Schoell, and "Expectations, Market Structure, and Sequential Bid Pricing," by Robert L. King.

The article contains abstracts about retailing in the field of marketing. They include "Restaurants and Food Services," by William S. Penn, "An Evaluation of Franchisee Independence," by C. L. Fagan, and "How Store Image Affects Shopping Habits in Grocery Chains," by Peter J. LaPlaca.

A number of abstracts are presented for articles pertaining to the subject of marketing institutions. They include "Competition, Consultants, And Completeness: Strategy In the Small Retailer's Future," "Electronic Checkout and Supermarket Sales Volume: Some Evidence" and "Reappraising Public Utility Marketing."

The article presents abstracts relating to marketing institutions. They include "Retailers' Responses to Consumerism," by Peter LaPlaca, "Identifying Interurban Shoppers: Multiproduct Purchase Patterns and Segmentation Profiles," by Charles Lamb, and "Products, Percentages and Profitability - How Do You Stack Up?" by William S. Penn, Jr.

The article presents several marketing abstracts relative to retailing. They include "Institutional Change and Adoptive Behavior in Small-City Retailing," by Peter S. Carusone, "Where the Action Is: How Products Perform in the Big New Stores," published in the July, 1974 issue of the "Progressive Grocer," and "Profitable Positioning for Retailers," by J. H. Holmes.

The article presents abstracts pertaining to agricultural marketing. They include "Competition and Changing Patterns in the Marketing of Agricultural Products: A Systems Approach," by Arch G. Woodside, "Cost of Harvesting, Packing and Storing Apples for the Fresh Market with Regional and Seasonal Comparisons," by Joseph Podany and Hilarius Fuchs, and "Econometric Models of Cash and Futures Prices of Shell Eggs."

A number of abstracts are presented for articles pertaining to the history and theory of marketing. They include "The Macro-Marketing System -- An Analog Model," "A Previously Unannounced Form of The Gaussian Distribution: The Golden Rule of Arts and Sciences" and "Product Availability and the Management of Demand."

The article presents abstracts relating to marketing history. They include "A New Orientation in Marketing-Science?" by Hans Mühlbacher, "Product Classification and Theory of Consumer Behavior," by Peter J. LaPlaca, and "What Next? Is the Marketing Orientation the Next Step in the Course of Organizational Evolution?" by C. L. Fagan.

The article presents abstracts relating to special markets. They include "Agricultural Outlook: Marketing," by William S. Penn, Jr., "Doing Business in the Mideast: The Game is Rigged," by Ruel Kahler, and "Managerial Perceptions of Exporting Problem Areas," by Walter Gross.

The article contains abstracts about the social aspects of marketing. They include "Consumer Protection Communication," by C. L. Fagan, "Buyers Get the Short End of Warranties," by Peter J. LaPlaca, and "ECO and the CEO: Strategic Retreat or Strategic Advance," Donald W. Hendon.

The article presents abstracts about communication and public relations in the field of marketing. They include "Marketing a Company to the Security Analysts," by C. L. Fagan and "Radio Record in 1973: Sales Up, Profits Down" and "Radio Credo for the 70's: Journalism Spoken Here," by Bruce J. Walker.

The article presents abstracts about the social aspects of marketing. They include "Two Views of Business Social Responsiveness: Voluntarism vs. Sociotechnical Reform," by Gordon L. Wise, "Where the Elite Won't Meet to Eat," by Bruce J. Walker, and "Let's Hear the Case against Brand X," by C. L. Fagan.

The article presents abstracts about marketing strategy and planning. They include "ISO-Profit Analysis: A Useful Aid to Marketing Decision-Making," by Edward M. Mazze, "Do Corporate Executives Plan for Social Responsibility?" by C. L. Fagan, and "High Technology Product Planning," by Ruel Kahler.

The article presents abstracts pertaining to theory in marketing. They include "Dissonance Theory and Dissonance Research: Some Discrepancies," by Anthony F. McGann and Michael F. Foran, from the Fall, 1974 issue of the "Marquette Business Review," and "7 Marketing Lives of Your Product," by Gordon L. Bolt.

The article presents several marketing abstracts relative to planning and strategy. They include "Evaluating HMO Policies with a Computer Simulation Model," "Making Markets: A Numbers Game," by J. Rex Douglas, published in the Summer, 1974 edition of "Marquette Business Review," and "Marketing Tactics in a Time of Shortages," by Theodore Levitt.

The article presents several abstracts pertaining to international marketing. They include "Investigations Beset Multinational Firms, With Stress on Pricing," by William M. Carley, "A Model to Determine the Activated Potential of Foreign Markets," by Robert D. Schooler and Carl Ferguson, and "Growth of Large Food Stores in Developing Countries."

The article presents abstracts pertaining to the social aspects of marketing. They include "The Aged Consumer and the Market Place: A Critical Review," by Joyanne E. Block, published in the Summer, 1974 issue of the "Marquette Business Review" and "Towards a Definition of Social and Societal Marketing," by A. I. El-Ansary.

The Biological Stain Commission (BSC) is a quality control laboratory that certifies biological dyes for staining cells and tissues. Originally, a single lot of a certified dye was sold to histologists. Today, companies frequently change their lot numbers as part of regulatory efforts. When a certified dye undergoes a lot number change, the BSC must re-certify this dye to verify that it is identical to the one certified earlier. The BSC has improved how these lot changes are monitored using a redesigned BSC certification label. Certification labels always have been issued by the BSC and are attached to every bottle of "BSC certified dye" that is sold. The new BSC certification label has added security features and currently bears both the BSC certification number and the manufacturer batch lot number. The result is improved security and traceability of certified dyes.

A practice change to saline for peripheral IV maintenance was evaluated in a large teaching hospital in the Midwest. Subjects (N = 126) were children over 28 days of age, with peripherally placed IVs. Group I (n = 68) were children randomly selected to receive saline flush in an experimental study. Group II (n = 58) consisted of children receiving the saline flush after the change in practice was made. There was no significant difference between groups for either of two measures of IV duration. The mean duration of the IV from first flush was 35.38 hours for Group I and 44.09 hours for Group II; the time from insertion to discontinuation was 60.86 and 60.03 hours respectively. Patient age, site location, number of flushes, number of irritating medications, and site complications did not differ significantly between groups. The results of this clinical evaluation support previous findings that saline is efficacious for maintaining the patency of peripheral IVs in children over 28 days of age.

Purpose: To determine the efficacy of saline versus heparin flush solution to maintain peripheral i.v. locks in a pediatric population., Method: A prospective, randomized, double-blind design was used. A sample of 124 peripheral i.vs. were flushed with either saline or heparin in saline. Subjects were infants over 28 days of age and children., Findings: The heparin and saline groups were comparable for total hours duration of the i.v. and for incidence of complications., Conclusions: Saline is efficacious in maintaining patency of peripheral i.v. locks in children over 28 days of age.