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2. Drivers of purchase intention in Instagram Commerce

4. Do biometric payment systems work during the COVID-19 pandemic? Insights from the Spanish users' viewpoint

5. Discovering prominent themes of the application of eye tracking technology in marketing research

6. La efectividad de la publicidad medioambiental: un análisis del recuerdo publicitario a través de la neurociencia

9. Influencia de la apelación del mensaje en la atención. Un estudio de eye-tracking

12. Producción científica y evolución conceptual del merchandising durante las últimas seis décadas. Un estudio bibliométrico

13. Modelización del comportamiento del consumidor a favor de las energías renovables: Un estudio basado en las opiniones de los consumidores potenciales

16. Estrategias de enseñanza para la adquisición de competencias en formación profesional: perfiles de estudiantes

17. What Do You Want to Eat? Influence of Menu Description and Design on Consumer’s Mind: An fMRI Study

19. Análisis de los determinantes de la predisposición a visitar un destino de turismo de bienestar: Tipologías del turista potencial

20. Análisis de la eficacia publicitaria y usabilidad en herramientas Travel 2.0. Un estudio experimental a través de la técnica de eye-tracking

21. Influence of age in the adoption of new mobile payment systems

22. Conversion of Residential Heating Systems from Fossil Fuels to Biofuels: A Cross-Cultural Analysis

26. Selling on Instagram: Factors that Determine the Adoption of Instagram Commerce

27. To buy or not to buy, that is the question: understanding the determinants of the urge to buy impulsively on Instagram Commerce

28. A eficácia da publicidade ambiental: uma análise da recolha de publicidade através da neurociência

29. LAS ESTRUCTURAS BASADAS EN LA INSTITUCIÓN COMO DETERMINANTES DE LA CONFIANZA HACIA LA BANCA ELECTRÓNICA

33. The role of customer brand engagement in the use of Instagram as a 'shop window' for fashion-industry social commerce

34. The Effect of Consumer Concern for the Environment, Self-Regulatory Focus and Message Framing on Green Advertising Effectiveness: An Eye Tracking Study

35. Influence of Regulatory Fit Theory on Persuasion from Google Ads: An Eye Tracking Study

38. Characterisation of potential adopters of domestic biomass heating

39. A review of comparative advertising research 1975–2018: Thematic and citation analyses

44. The acceptance of microblogging in the learning process: The µBAM model

46. Perceived user satisfaction and intention to use massive open online courses (MOOCs)

47. The main determinants of adopting domestic biomass heating systems

48. Influence of message appeal on attention. An eye-tracking study

50. Evaluating consumer attitudes toward electromobility and the moderating effect of perceived consumer effectiveness

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