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Your search keyword '"Giant Bicycle Inc. -- Marketing"' showing total 3 results
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3 results on '"Giant Bicycle Inc. -- Marketing"'

1. Tread Ware

Author

Flannery, Russell

Subjects
Bicycle industry -- Marketing, Bicycles -- Market share, Giant Bicycle Inc. -- Marketing
Published
2001

2. Giant USA signs with major PR firm Ogilvy

Author

Gamstetter, Michael

Subjects
Giant Bicycle Inc. -- Contracts, Giant Bicycle Inc. -- Marketing, Giant Bicycle Inc. -- Product information, Ogilvy Public Relations Worldwide -- Contracts, Bicycle industry -- Contracts, Bicycle industry -- Marketing, Bicycle industry -- Product information, Public relations agencies -- Contracts, Contract agreement, Company marketing practices, Business, Retail industry, Sport, sporting goods and toys industry, Giant Revive (Bicycle) -- Marketing
Abstract

NEWBURY PARK, CA -- Hoping to generate broad media exposure and greater consumer awareness of its Revive bikes, Giant Bicycles USA hired public-relations juggernaut Ogilvy PR Worldwide. 'Revive is a [...]

Published
2003

3. E.T. re-release promotion features Giant. (On the Record)

Subjects
RJR Nabisco Inc. -- Marketing, Universal Studios Inc. -- Marketing, Giant Bicycle Inc. -- Marketing, Bicycle industry -- Marketing, Business, Retail industry, Sport, sporting goods and toys industry
Abstract

NEWBURY PARK, CA--Giant Bicycle partnered with Kraft/Nabisco and Universal Studios to promote the re-release of Steven Spielberg's 'E.T.--The Extraterrestrial'. Over 100 million packages of Kraft and Nabisco products are displaying [...]

Published
2002

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